For anyone who relies on wireless earbuds on a daily basis, struggling to be heard on a phone call can be an all-too-familiar frustration. Whether you’re navigating a busy street or just dealing with ambient chatter, background noise can make clear communication nearly impossible.

When developing the new Galaxy Buds4 Pro, Samsung focused heavily on completely reimagining how an earbud captures and transmits the human voice. Their first objective was to develop a brand-new Sensor Fusion technology — ensuring a user’s speech can cut through the noise with absolute clarity.

What is Sensor Fusion and How Is it Important for Call Quality?

When it comes to taking calls, an earbud’s microphone is much farther from your mouth than a phone’s, making your voice highly susceptible to being drowned out by ambient noise. For traditional earbuds relying on a single sensor, this physical limitation often means compromised call quality, especially when ambient noise is louder than the user’s voice.

To overcome this, Samsung applied an environment-aware Sensor Fusion technology^[1] for Galaxy Buds4 Pro. Instead of relying on one input, Samsung’s technology intelligently combines multiple sensors to recognize and adapt to the surrounding environment.

Buds4 Pro is equipped with three microphones — two external microphones directly capture a user’s voice, while a third internal microphone detects speech transmitted within the body. Importantly, a Voice Pickup Unit (VPU) sensor based on bone conduction also detects the head’s physical vibrations when a user speaks.

▲ A cutaway of Galaxy Buds4 Pro — three microphones and a VPU sensor work in harmony to precisely reconstruct voice data.

The voice data then activates a noise reduction algorithm that allows Buds4 Pro to precisely isolate and comprehensively reconstruct the user’s voice from surrounding noise with pinpoint accuracy, ensuring clear communication even in the most chaotic environments.

How Sophisticated Is the Buds4 Pro’s Noise Reduction Algorithm?

An AI-based system called a Deep Neural Network (DNN) — modelled loosely on the structure of the human brain — serves as the core noise reduction technology within Buds4 Pro’s sensor fusion architecture. Typically, software this powerful requires massive computing power that simply cannot fit inside a tiny earbud. However, Samsung meticulously optimised its algorithm for on-device processing, slashing the processing load to roughly 10% of the original computational requirements and shrinking the model size to just 30%, successfully bringing powerful AI voice processing to a compact earbud form factor.

But blocking noise isn’t enough to guarantee true call clarity — the earbuds must also make sure your voice sounds natural. To do that, Buds4 Pro analyses past, present and predictive sound data to instantly adapt to rapidly changing environments. Samsung also upgraded its algorithm to capture 16 times more vocal detail than previous models. Because of this massive boost in precision, every part of your speech — from high-pitched tones to sharp consonants and subtle word endings — remains crisp and easy to understand, no matter how loud your environment gets.

Buds4 Pro even accounts for natural body movements that can cause the earbuds to shift, causing ‘fit leakages’ that allow unwanted background noise to seep in. To counter this, Buds4 Pro continuously analyses signals from the inner and outer microphones to estimate leakage in real time, dynamically adjusting the audio to keep the call crystal clear.

Furthermore, Buds4 Pro’s superior DNN-powered voice clarity is truly maximised when paired with a Galaxy smartphone, harnessing a Super Wideband (SWB) connection of up to 16 kHz^[2] to deliver exceptionally rich and natural voice quality.

▲ Before-and-after audio compares voice clarity with and without Galaxy Buds4 Pro’s noise reduction algorithm.

How was Buds4 Pro’s Call Quality Tested for the Real World?

To ensure Buds4 Pro delivers exceptional call quality^[3] in the real world, Samsung brought the real world into the lab using massive wind generators to recreate acoustic scenarios based on actual location recordings.

▲ This image is AI-generated and is for illustrative purposes only. It depicts a lab used to test the technology behind Galaxy Buds4 Pro’s crystal-clear calls.

In addition to lab testing, Samsung conducted extensive field tests in the noisiest everyday environments including bustling cafes, loud department stores and echoing train stations. They even tested call quality while walking outdoors late at night and riding in cars with the windows rolled down — all to perfect the earbuds’ performance in truly authentic, real-world scenarios.

Ultimately, Galaxy Buds4 Pro proves relentless engineering and technological innovation can shatter the physical limitations of true wireless earbuds. By merging an intricate sensor fusion technology with highly optimised algorithms — and validating it through exhaustive real-world testing — Galaxy Buds4 Pro offers an unprecedented level of call clarity, helping you find your voice, anywhere.

[1] Supported on Galaxy Buds Live and subsequent models.
[2] Ultra-high-quality audio up to 24-bit/96kHz’ is available on selected Galaxy smartphones and tablets with One UI 6.1.1 or above.
[3] Super Clear Call is available on selected Galaxy smartphones and tablets with One UI 6.1.1 or above..

During the panel, Hon Pak, Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics, joined four other speakers: David Lee, Head of Samsung Next; Mike McSherry, CEO of Xealth; Alina Su, CEO of Generation Lab; and Michael Dubrovsky, CEO of SiPhox Health. Together, they presented a blueprint for the future of healthcare to an audience of approximately 1,000 global attendees.

Serving as the moderator, David Lee emphasised the critical role of partnership. “The future of health cannot be built by one company alone,” Lee said. “It must be forged through an open ecosystem of collaboration among diverse innovators.”

Building an Open Health Ecosystem

Samsung possesses a diverse portfolio of devices and platforms, spanning from semiconductors to mobile phones, wearables, home appliances and TVs. The company leverages its economies of scale to cultivate a robust, collaborative ecosystem with numerous partners across each of its business sectors.

By integrating Samsung devices with partner solutions within this open ecosystem, Xealth, Generation Lab and SiPhox Health are accelerating the realisation of connected care. This healthcare vision aims to help users lead healthier, more vibrant lives through proactive wellness management powered by Samsung’s connected device ecosystem.

Hon Pak highlighted the scale of Samsung’s reach during the discussion. “Samsung Health supports more than 77 million monthly active users,^[1] and the SmartThings platform connects 460 million users,”^[2] Pak said.

Samsung holds a strong advantage as a trusted brand within the household, the central setting for daily life and wellness. “By connecting our device ecosystem around the home via SmartThings, we can innovate the health experience where it matters most, at a time when health is shifting to the home — a space in which prevention can happen at scale,” Pak added.

To support this transition, Samsung has integrated a wide variety of devices — including home appliances, TVs and compatible third-party devices — into its SmartThings platform. This enables a broad spectrum of services that range from personalised automation routines to family and pet care.

Accelerating Innovation Through Partnerships

The panelists identified Samsung’s established ecosystem and open approach to collaboration as key strengths.

Alina Su of Generation Lab emphasised the value of this partnership. “What has been most exciting is Samsung’s genuine openness and distribution. There’s real scale and technical capability — but there’s also a willingness to collaborate, to co-create, and to move quickly with partners,” Su said. “When you combine that with the devices people already use every day, you can bring innovation to people’s lives far faster than you could independently.”

Michael Dubrovsky of SiPhox Health also explained the benefits of the collaboration. “Samsung brings the device ecosystem already living in people’s homes and on their bodies,” Dubrovsky said. “SiPhox adds the diagnostic layer that has always been missing from that picture. Together, continuous device data and continuous biomarker data create a truly complete health picture that has never existed outside a clinical setting.”

Currently, Generation Lab provides a solution to help users easily check biological age and actively manage aging at home, while SiPhox Health offers a service that enables active health management through hospital-grade blood tests in each household.

Mike McSherry of Xealth shared a vision for providing a seamless, continuous healthcare solution by bridging the gap between clinical care in hospitals and daily wellness management through deep integration with Samsung.

Empowering Open Collaborations and Ensuring Robust Security

In addition to strategic partner collaborations, Samsung has built an open ecosystem for the wider developer and researcher community. Utilising the Samsung Health Software Development Kit (SDK) Suite, they can easily create innovative wellness services leveraging advanced sensor technology and the health platform. This allows Samsung Health users to experience useful new features more quickly.

Protecting these experiences is Samsung Knox, a proprietary defense-grade security solution integrated across various consumer touchpoints, such as mobile devices, home appliances and TVs. With Knox, users can confidently manage their sensitive information within the Samsung ecosystem.

Looking at the next five years of healthcare in the context of the AI era, Pak concluded, “A daily companion that knows who I am, as well as what I need and when, will help me achieve my health goals seamlessly through lifestyle behaviors and connected innovative partner services.”

[1] The number of Samsung Health users is based on the global monthly active users (MAU) as of April 2026.

[2] The number of SmartThings users is based on the global registered users as of May 2026.

Galaxy XR is optimised for multimodal AI interactions, where users can explore both virtual and real worlds delivering natural and intuitive interactions through voice, vision and gesture. The extended reality device in the form of a headset is designed to support immersive experiences across work, entertainment and discovery^[1].

The introduction follows a recent software update that expands both everyday usability and enterprise capabilities, building on the platform first introduced in October 2025.

New dimensions of discovery and entertainment

Features designed to make digital experiences feel more connected to real life and unlock new levels of immersion. These include:

• Travel and search with Google Maps: Users can explore the world in stunning 3D with Immersive View, use Gemini as a guide to navigate to any place on Google Maps and ask for personalised suggestions about nearby places while exploring the world in immersive 3D^[2].
• Deep-dive into content with AI: With YouTube, users can dive into the world’s largest library of immersive 180 and 360-degree VR content, or check out the new spatial tab with content that creators have converted to 3D. As users are watching videos, they can naturally ask Gemini about what they see and get more information about the video they are watching, unlocking richer learning and discovery experiences³.
• See more with video pass through and Circle to Search^[3]: In pass through mode, users can see the physical world around them and draw a circle with their hand to instantly search for information about anything in front of them.
• Auto-spatialize videos and photos into 3D^[4]: Bring photos and videos to life, turning memories into immersive experiences or reimagining them in entirely new ways.
• Immersive viewing experiences: Users can stream their favourite shows on a 4K Micro-OLED screen that feels like a personal theatre.
• Powered by Snapdragon® XR2+ Gen 2 platform^[5]: Galaxy XR combines advanced AI processing, immersive sound and ultra-high-resolution displays to place users at the centre of extended worlds optimised for XR.
• With up to 2.5 hours of battery life^[6], users can stay immersed for longer.

Enterprise capabilities via Android Enterprise support

Galaxy XR supports Android Enterprise, enabling organisations to deploy and manage devices using established Android management frameworks.

With enterprise-grade controls, security features, and deployment options like managed application distribution and device enrolment, IT admins can reliably deploy devices for use cases across retail, healthcare, and manufacturing, sectors where immersive environments are increasingly being explored for training, productivity, and collaboration.

Annika Bizon, Vice President, Product and Marketing, Mobile Experience, Samsung UK & Ireland, commented:

“The UK launch of Galaxy XR marks a significant milestone for Samsung, introducing a new category of AI-native devices. Our ongoing collaboration with Google and Qualcomm Technologies reflects our long-held belief that an open ecosystem accelerates innovation and creates seamless, connected experiences across the Galaxy ecosystem.

Consumers want technology that is intuitive and enhances their entertainment experiences, whilst organisations across sectors from healthcare to manufacturing are beginning to explore what immersive environments can do for productivity and collaboration. Galaxy XR is designed to meet both of those needs.”

Samsung has confirmed continued software and security support for Galaxy XR, reflecting Samsung and its partners’ commitment to platform development for Android XR devices.^[7]

The latest update follows Samsung’s initial launch of Galaxy XR in October 2025 as the first device built on the Android XR platform.

Availability

Samsung Galaxy XR is available for Pre-order now and will be on sale from 8^th July on Samsung.com/UK and in select Samsung Experience Stores later in the month. The device will also be available for hands-on demonstrations at Samsung’s London KX Experience store, in addition to Samsung Experience Stores in Westfield London, Westfield Stratford City and Manchester Trafford Centre from June 17^th.

Samsung will also be hosting a livestream at 12:30 on samsung.com and @SamsungUK socials on Friday 19^th June, where customers can ask questions, see the Galaxy XR device in action, and experience Samsung’s first AI-native headset themselves.

Specifications

[1] Children under the age of 13 should not use the Galaxy XR. If you are pregnant, elderly, have had a seizure, loss of awareness, or other symptoms linked to an epileptic condition, have pre-existing binocular vision abnormalities or psychiatric disorders, user a pacemaker or other implanted medical device, or suffer from a heart condition or other serious medical condition, please consult a doctor before using the Galaxy XR.

[2] Requires Google account. Results may vary based on input; check responses for accuracy. Google and Gemini are trademarks of Google LLC.

[3] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[4] Quality and availability of spatialisation may vary based on original media. Subject to usage limits.

[5] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[6] Video playback tested in a virtual environment using 2D video content from YouTube. Actual battery life varies by network environment, features and apps used, and many other factors.

[7]mAvailability and timing of Android OS upgrades and security updates may vary by model and market.

Visualised artwork of ‘Sipjangsaengdo’ (Ten Symbols of Longevity), symbolising health and longevity.

Held under the theme “Open Invitation to a Healthier Tomorrow,” Samsung’s exhibition demonstrates how connecting devices, services and partnerships can support proactive health management inside and outside the home. Samsung’s connected care vision is realised through Samsung Health, the company’s integrated health platform, which delivers personalised wellness experiences across five key health areas: sleep, activity, nutrition, mental health and vital signs.

A visual representation of the icons for Samsung Health’s five key areas: sleep, activity, nutrition, mindfulness, and vital signs.

“Samsung delivers unique connected care solutions that encompass the Samsung ecosystem of smartphones, wearables, home appliances and TVs, as well as our open partnerships,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “We continue to work to provide various health solutions through open partnerships to firmly establish ourselves as a reliable AI-powered everyday health companion.”

The exhibition booth is organised into three zones:

• Media Façade: A video interpretation of the exhibition theme “Open Invitation to a Healthier Tomorrow,” beautifully integrated with Samsung Health’s five core wellness areas.
• Samsung’s Connected Care Ecosystem: A comprehensive look at the connected care solutions and core services.
• Open Care Lab: A space highlighting partner collaboration and startup incubation that also includes an interactive zone.

Samsung’s Connected Care Ecosystem Zone serves as the main area of the exhibition and demonstrates how Galaxy smartphones, Galaxy Watches and the Samsung Health app seamlessly connect to enable proactive wellness management. The zone also offers a glimpse into the future of daily health management, powered by Samsung Health’s latest features — including tracking via Heart Health Score and Vitals, alongside enhanced workout metrics such as Daily Cardio Load, introduced in the new 7.0 update.^[1]

In this zone, Samsung is presenting its future digital healthcare blueprint, which aims to bridge wellness and clinical care by integrating Samsung’s technology with Xealth, the U.S. digital health platform the company acquired last year.

Xealth provides a platform that enables medical professionals to comprehensively assess patient conditions, prescribe and recommend digital healthcare solutions and monitor health in real time. By connecting Galaxy smartphones and wearables with the Xealth platform, Samsung plans to develop a solution that empowers both clinical teams and patients to actively manage health together, even outside of a hospital setting.

The company is also showcasing its Bespoke AI Refrigerator Family Hub, which enables smart diet management. AI Food Manager^[2] tracks expiration dates and sends timely alerts before ingredients reach the use-by date set by the user. Additionally, the FoodNote^[3] widget analyses ingredient data stored and used over the past week, providing personalised insights into the user’s most frequently consumed food items.

Samsung is also introducing a pet care solution that helps users monitor potential health issues at home. Through a collaboration with the pet health management solution Lifet, users can take a photo with their mobile device, which AI then analyses for signs associated with issues such as certain dental problems, patellar luxation and cataracts.^[4]

Seamlessly connected through Samsung’s smart home platform, SmartThings, the solutions presented in the Connected Care Ecosystem Zone safeguard personal data with Knox, Samsung’s proprietary security solution.

The booth’s Open Care Lab features a range of partner solutions, including the AI Beauty Screen developed in collaboration with Amorepacific, a leading Korea-based beauty company; Visual Meditation, a service exclusive to Samsung TVs developed in collaboration with CUZ; and an AI-based skin and scalp analysis solution by Becon, which was founded through Samsung’s in-house venture project, C-Lab.

Visitors can book an appointment for a personalized K-beauty experience using the AI Beauty Screen to assess their skin condition and receive a tailored lip makeup application. Attendees can also experience the Visual Meditation service on a Samsung TV.

On June 19, a panel discussion will feature prominent speakers, including Hon Pak, Head of Mobile eXperience (MX) Digital Health Team at Samsung Electronics; David Lee, Head of Samsung Next; Mike McSherry, CEO of Xealth; Alina Su, Co-founder and CEO of Generation Lab; and Michael Dubrovsky, Co-founder and CEO of SiPhox Health.

Speaking to a global audience, the panel will discuss how Samsung’s open innovation approach and collaborative partner ecosystem can help bring its connected care vision to life.

Visualised artwork of ‘Sipjangsaengdo’ (Ten Symbols of Longevity), symbolising health and longevity.

[1] Some features may be rolled out via future software updates, and availability varies by market, device model and other variables.

[2] A Wi-Fi connection and Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. User may need to manually check and adjust the list to ensure its accuracy.

[3] Users may need to manually check and adjust the food item list to ensure its accuracy.

[4] SmartThings app and Pet Care service must be installed. Supported features and availability of services may vary depending on the country, region, device model, and software version, and may be subject to change without prior notice. AI health analysis feature is provided through the Lifet solution by Elevenliter, and it does not replace professional veterinary diagnosis.

As fans gathered to watch the England game around the newly installed Samsung TVs and audio equipment, Joe delighted punters by surprisingly turning up to join in the pre-match build up.

11,000 Brits cast their votes in a nationwide search before The Lord Byron was crowned the ultimate winner this weekend. As the recipient, the pub will be equipped with thousands of pounds worth of cutting-edge TVs and audio tech, ensuring an unparalleled viewing experience for fans on match days.

Samsung’s Raise the Bar campaign shines a spotlight on one of Britain’s most important and increasingly pressured institutions, the local pub. The initiative comes at a time when research shows 87% of pubs say events like the World Cup are crucial for boosting revenue, with earnings rising by a monthly average of £10,985 during these periods.

Tony Palmer, a full-time firefighter and community champion, has transformed The Lord Byron into a welcoming hub for Margate residents, hosting a wide range of initiatives for locals, community groups and sports teams. Nearly 2,000 regulars frequent the pub, making it a cornerstone of local life after it was saved from closing during Covid by local residents clubbing together to support the institution.

Joe Cole, Ex England Football Legend, said: “There’s something truly special about pubs like The Lord Byron. It’s not just about watching football – it’s about the energy, the camaraderie, and the shared passion that brings people together. Being here with Tony and the locals this weekend reminded me why these places mean so much to fans. When you’ve got the right crowd in the right venue, every match becomes unforgettable.”

When it comes to pub-goer’s most iconic match moments, its proven lasting memories are made from game day celebrations. According to Samsung’s latest data, the most memorable football moments to watch on TV include:

1. Ronaldo’s Hat-Trick vs Spain (2018)
2. Messi’s Copa Redemption (2021)
3. Mbappé Announces Himself (2018)
4. Ronaldinho’s Lob Over Seaman (2002)
5. Messi Lifts the World Cup (2022)
6. England vs. Germany 5-1 (2001)
7. Maradona’s “Goal of the Century” (1986)
8. Spain’s Tiki-Taka Era (2008–2012)
9. Portugal Wins First Major Trophy (2016)
10. South Korea’s Historic Run (2002)

Tony, landlord of The Lord Byron and full-time firefighter, said: “The past few years have been incredibly challenging for pubs like ours. With costs rising across the board, keeping the doors open has taken real determination. From darts teams to live music nights, we put everything into creating a place where people can come together, so to receive this recognition and support genuinely means the world to us. Having Joe Cole here to mark the occasion has been the icing on the cake and moment our whole community will remember.”

Samsung’s Raise the Bar campaign created a golden opportunity for multiple venues to upgrade their tech in time for kick-off and ten other runners up⁲ are also receiving a brand-new Samsung TV to help drive footfall and bring communities together.

By combining premium TV technology with local marketing support, the initiative does more than just upgrade screens, it helps pubs thrive during this key time and encourages communities to come together to watch, celebrate and connect.

With a ‘team’ of eleven chosen from the consumer voting process, ten shortlisted venues will also receive a brand-new Samsung TV worth up to £3,000⁳, alongside local marketing support to help drive footfall.

Zeena Hill, Senior Director of Marketing at Samsung UK, said: “We’ve been blown away by the amount of people across the country that have taken part in our campaign, demonstrating the importance pubs play within our communities.

“The significance of high-quality screens and sound are essential to the matchday experience and those shared moments simply don’t have the same impact without them. The Lord Byron is a shining example of a pub that unites a community, and we’re thrilled to support Tony and his team with an upgrade that guarantees locals won’t miss a single moment of the action this summer.”

Keep up with The Lord Byron’s journey this summer of football on Facebook and with all the winners that can now #WatchitonaSamsung.

▲ Securing computational design data through 4D scanner

Developing wearables with the optimal fit and comfort remains a difficult yet crucial challenge. Not only do these factors make the device feel more seamless to use, but they are directly tied to maximising overall performance and sensor accuracy. However, the fact that each person’s anatomy is completely unique presents a major hurdle. But what if there was a way to meticulously engineer comfort, fit and sensing so precisely, it could deliver the optimal experience for nearly everyone?

Samsung’s solution is Computational Design. This multidimensional process harnesses AI and advanced computing to analyse hundreds of thousands of quantitative and qualitative data points to generate, test, and refine product designs with greater precision. The result is a fundamental shift from subjective feedback to objective, data-driven engineering, creating superior products with the optimal fit for the widest range of users.

That description captures computational design in the abstract—like a dictionary definition. To understand how computational design is actually used to create superior wearables, Samsung Newsroom visited the Samsung Design Innovation Center (SDIC) in San Francisco, home to the Computational Design Lab.

▲ Federico Casalegno, EVP and Head of the Samsung Design Innovation Center

Spearheading the SDIC is Federico Casalegno, Executive Vice President and Head of the Samsung Design Innovation Center, who has spent the past two decades mastering the practice of computational design and leading the implementation of this core concept into Samsung’s product development. We sat down with Federico to discuss how SDIC employs computational design as a primary tool to create and optimise experiences for Samsung’s wearables, particularly the Galaxy Buds4 series.

Q. Tell us about SDIC’s role.

At SDIC, our mission is to deliver meaningful experiences by understanding people and their evolving lifestyles—always in the context of human-centered design. Ultimately, we want to delight customers and create products that help people live happier, healthier, more creative, and more productive lives, while building a better future for all and preserving the environment.

To achieve this, SDIC brings together the power of design and creativity with data-driven decision-making. Supported by AI, machine learning, robotics, and advanced computing, our talented, multidisciplinary team of designers is constantly pushing the boundaries of what’s possible, delivering unparalleled user experiences and real, tangible benefits.

▲ At SDIC, design is combined with AI, data, and computing to achieve maximum comfort for wearable devices.

Q. What exactly is computational design, and what is the philosophy behind it?

While we live in a unique era of technological innovation, Samsung’s approach to design was always deeply human-centered as we believe that technology without humanity is merely perfection without purpose.

Computational design is how we bring this philosophy to life—it is the process of harnessing the immense power of AI, data, and computing to design products for people, rather than expecting people to adapt to our products. This approach helps us to create devices that are fundamentally functional, intuitive, comfortable and beautifully crafted. Today, this methodology is applied all across our wearable portfolio, including Galaxy Watch8 and Galaxy Buds4 series.

▲ The computational design process involves various state-of-the-art testing equipment, including 4D scanning.

Q. How does computational design turn the ‘fit’ of a device into an objective, measurable metric?

For developing something as personal as a wearable that remains in contact with you for extended periods, fit is an essential element. It’s not just about comfort though; a secure fit is also needed for maximising the precision of the device’s sensors. However, traditional design methods fail to measure wearability objectively, as they only rely on a small sample of people for product testing.

Computational design fundamentally changes this. By leveraging massive, digitalised datasets and advanced AI simulations, it transforms wearability into a quantifiable metric that allows Samsung to measure comfort and fit like never before. By being able to consider all the unique shapes and curves of the human ear or the wrist through computational design, our designers are equipped with trustworthy, objective insights that are difficult to attain through traditional methods.

▲ Optimal design parameters are derived through AI and physics-based simulations, which are then cross-verified with robot testing.

Q. Tell us in detail how the computational design process works in the lab, and how it was implemented in the Buds4 series.

Our computational design process relies on three elements: real people, digital twins, and robots. We capture 3D and 4D scans of a diverse global audience, integrating precise anatomical data to create ‘digital twins.’ We then run AI and physics-based simulations, cross-validating the results with physical robot testing.

For the Buds4 series, we applied this exact process to achieve perfect wearing comfort and premium sound. We analysed hundreds of millions of global ear data points and ran more than 10,000 simulations to perfect the new blade design. This objective data led us to subtly reduce the size of the main head^[1] and refine the angle of rotation—minor adjustments that resulted in a dramatic, universally validated increase in stability and comfort.

Q. How does Samsung’s computational design ultimately benefit the users?

Samsung’s computational design process is powered by a unique proprietary dataset built exclusively from within Samsung, and our team has developed several specialised AI programs based on this data. This combination gives us unique insights while we constantly innovate our design processes and methods. For Galaxy Buds and Watch specifically, this translates into improved wearing comfort, stability and sensor accuracy—key factors that elevate both the user experience and product performance.

▲ Optimal design parameters are derived through AI and physics-based simulations, which are then cross-verified with robot testing.

Q. Looking ahead, how do you see Computational Design evolving over the next decade?

Computational design is now a foundational element of Samsung’s development process across all our wearable products. Our goal remains to maximise wearability, fit, comfort and sensor performance to ultimately serve the people using it.

Looking ahead, the true power of this process is its continuous evolution. As our dataset continues to grow, custom AI tools will drive more accurate simulations and deeper insights. These advancements will not only further improve product wearability, but also unlock exponential innovations down the line that lead to an entirely new category of wearables that can redefine the boundaries of user experience. Ultimately, this symbiotic partnership between computational design and AI frees our designers to be more creative, empowering us to deliver measurably superior products and experiences for the people who use them.

[1] Galaxy Buds4 only.

On June 2, Samsung and Abbott partnered with the Korean Red Cross to conduct Korea’s first XR-powered blood donation campaign at Samsung Digital City in Suwon. In the campaign held in recognition of World Blood Donor Day, Samsung employees experienced immersive meditation content while donating blood, with Korean Red Cross personnel on-site throughout the event.

Following the XR-powered blood donation campaign in Korea, Samsung and Abbott are preparing to expand the program through upcoming activations at major global events in the United States and Malaysia. These efforts aim to bring the Galaxy XR donation experience to more donors, healthcare professionals and blood bank stakeholders around the world.

▲ Samsung employees use Galaxy XR while donating blood during the campaign at Samsung Digital City.

Enhancing the Blood Donation Experience

After putting on Galaxy XR, donors enter a calming, Zen garden-inspired environment. Using only gaze-based interaction — no controllers, no hand gestures — they plant virtual flower seeds simply by looking at them. Over three to five minutes, flowers and trees bloom around them as music created in collaboration with the Chicago Symphony Orchestra plays in the background.

“As the boundary between the physical and digital worlds continues to blur, blood donation no longer has to be a stressful experience,” said James Pak, VP of the Global Mobile B2B Team at Samsung Electronics. “Through this initiative, we hope to demonstrate how Galaxy XR can extend beyond entertainment and productivity to create lasting social value.”

“Samsung Galaxy XR, powered by Android XR, represents a significant advancement for our mixed reality blood donation program,” said Miguel Carrazza of the Transfusion Medicine division at Abbott. “It is well-suited for healthcare settings, allowing medical staff to monitor donors more easily while helping them stay naturally engaged. Through our partnership with Samsung, Abbott is seeking opportunities to further expand the overall blood donation experience.”

Expanding Access to XR-Powered Donation

Since 2016, Abbott and Red Cross organizations have conducted blood donation campaigns in nearly 30 countries. Building on that foundation, Samsung and Abbott have introduced Galaxy XR into donation settings across multiple countries, with momentum growing ahead of major upcoming events.

▲ (From left) Samsung employees Geunwoo Park and Gangsu Kim participate in the blood donation campaign.

“I try to donate blood at least once a year, but it can feel a little boring since you have to sit still,” said Geunwoo Park of the Networks Business at Samsung Electronics, who donated during the campaign. “Using Galaxy XR made it more enjoyable because there was something engaging to watch.”

“It was a unique experience to try Galaxy XR while donating blood,” said Gangsu Kim of the Visual Display Business at Samsung Electronics, making his 20th blood donation. “I found the interactive content especially fascinating because it responded to where I was looking.”

Looking Ahead

The initiative continues to scale. At Augmented World Expo (AWE) in Long Beach, California, running June 15–18, Samsung and Abbott will host a four-day blood drive, bringing the Galaxy XR donation experience to thousands of attendees from across the XR ecosystem. Later in June, the initiative will be showcased at the International Society of Blood Transfusion (ISBT) Congress in Kuala Lumpur, Malaysia, where more than 100 blood bank decision-makers from around the world will have the opportunity to share the use cases.

Through these engagements, Samsung and Abbott are working to expand access to XR-powered donation experiences for donors, healthcare professionals and blood bank organizations worldwide.

‘Sun, Moon and Five Peaks’ six-panel folding screen; ink and colour painting, Korea, Joseon dynasty, 1800s. Photo © National Museum of Korea.

This press release was originally published on the British Museum’s website.

A new exhibition at the British Museum will explore over two millennia of Korean art and culture, offering a fresh perspective on the peninsula’s rich creative history. Drawing on exceptional works from the collection of the late Samsung Chairman, Lee Kun-Hee, this will be the first major exhibition on Korea’s art and history at the British Museum in over 40 years.

Spanning from 300 BC to the present day, Korea reveals how the country’s artists and craftspeople have continually demonstrated creativity, resilience, and superb technical skill, while absorbing outside influences to create a distinctive and enduring cultural identity.

At a time when Korean culture has an unprecedented global presence, often described as the Korean Wave, or hallyu, this exhibition offers important context for understanding its deeper historical roots. Since the 1990s, the Korean Wave has driven the global popularity of South Korea’s cultural economy, exporting music, film, television and wider pop culture worldwide. By placing Korea’s rich artistic heritage in a broader historical perspective, the exhibition reveals continuities and connections that extend far beyond the present moment.

The exhibition will trace Korea’s artistic and cultural history chronologically, bringing together seminal works, many designated National Treasures, on loan from the National Museum of Korea and the National Museum of Modern and Contemporary Art, alongside works from the British Museum. The objects on display are drawn from the recent donation of over 23,000 objects from Lee Kun-Hee’s collection to Korea’s national museums. This extraordinary gift has made possible a landmark exhibition that not only illuminates Korea’s artistic heritage but also reflects the longstanding dedication of one of its most important collectors.

The exhibition presents historic national treasures alongside modern and contemporary works, creating a dynamic conversation across time. From the technical mastery of Goryeo celadon, renowned for their luminous blue-green glaze and intricate inlay, to the restrained elegance of Joseon porcelain shaped by Confucian ideals, historic objects are recontextualised through their relationship with contemporary society. This approach reveals how artists across centuries have continually revisited and reinterpreted the past, sustaining a living tradition while pushing creative boundaries.

Among the highlights are bronze ritual implements dating to 300 –100 BC, and a 13th-century gourd-shaped celadon ewer, an exquisite example of Korea’s refinement in ceramic technology, alongside rare Buddhist paintings that embody both spiritual devotion and artistic sophistication. A masterpiece of landscape painting, Jeong Seon’s Clearing after the Rain on Mount Inwang evokes the restless spirit of Seoul’s Mount Inwang through rain-darkened ridgelines and drifting layers of mist. Unlike many of his contemporaries, who favoured idealised imaginary landscapes, Jeong Seon transformed Korean landscape painting by depicting a distinctly recognisable local landmark with emotional depth. The selection also includes a work by Nam June Paik, the visionary artist widely regarded as a pioneer of video art.

A new Museum acquisition by internationally acclaimed Do Ho Suh features as another key highlight, connecting themes of identity, migration and memory. Presented alongside historic objects, it underscores the exhibition’s central theme: the enduring dialogue between Korea’s past and present, and the ways in which cultural identity is continually redefined.

Korea is a story of progression and change, of adaptation and innovation. It offers a compelling insight into how creativity, technical skill, and cultural dynamism have defined Korean art and culture across time.

Sang-ah Kim, Curator of Korean collections, said: “By diving deep into the circumstances under which objects were made, this exhibition offers insight into makers and patrons across the centuries. A sutra inscribed by a deposed queen, an ink landscape of a mountain in Seoul, a painting of quasi-nude figures ambling through an imagined paradise, and sketches inscribed on cigarette foil: these images not only illuminate Korea’s history but also carry personal messages that resonate across time and cultures.”

Dr Nicholas Cullinan OBE, Director of the British Museum, said: “Over two thousand years, Korean art has developed through constant exchange, adaptation and reinvention. This exhibition brings together extraordinary works from across that long history, allowing visitors to see how ideas and forms have been reimagined across generations, and how a distinctive cultural identity has been continuously shaped in dialogue with the wider world to this very day.”

Dr You Hong-June, Director of National Museum of Korea, said: “The Lee Kun-Hee Collection’s international tour has achieved remarkable success in Washington DC and Chicago. Now at the British Museum, the exhibition presents a fresh narrative of Korea through a compelling selection featuring more National Treasures than the previous two venues. In the heart of London, visitors can discover the very roots of K-culture, which is enjoying worldwide popularity. I look forward to welcoming many K-culture fans from across the UK and Europe.”

Simon Sung, President and CEO of Samsung Electronics Europe, said: “Samsung is delighted to partner with the British Museum on this exhibition. Korean culture has never been more relevant than it is today, and this exhibition offers a powerful connection to the roots of Korea’s cultural heritage. It brings together a selection of the expansive artworks donated to Korea by the family of Samsung Electronics Executive Chairman Jay Y. Lee, reflecting their enduring commitment to preserving and sharing Korea’s rich cultural legacy with the world.”

Korea will run from 01 October 2026 – 31 January 2027 in The Joseph Hotung Great Court Gallery at the British Museum. For more information and ticket access, please visit the Korea exhibition webpage: https://www.britishmuseum.org/exhibitions/korea

Introduced at The First Look during CES 2026, “Your Companion to AI Living” reflects Samsung’s vision for AI innovations. The campaign highlights how Samsung’s AI technology and connected products and services seamlessly integrate into everyday life and offer a new way of living that helps care for users and their loved ones. It also focuses on Samsung’s pursuit of AI innovations that anticipate user needs and provide personalised solutions across its ecosystem of devices, platforms and services.

“Through this campaign, we aim to show how Samsung’s products and services, integrated with AI, can become a life companion by proactively understanding users’ needs and offering personalized support when it matters most,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “We will continue to create more meaningful ways for customers to experience the value of Samsung’s innovations in their daily lives.”

The campaign includes a series of three humorous videos focused on health, family and pet care. The videos connect with customers by illustrating how Samsung’s AI capabilities, incorporated into its offerings, help elevate customers’ daily lives.

For health-conscious users, the Antioxidant Index,^[1] available through Galaxy Watch8 and the Samsung Health app, is shown helping people check their wellness status and receive personalised meal suggestions to maintain healthy eating habits. Additionally, the AI Food Manager^[2] in the Bespoke AI Refrigerator Family Hub simplifies ingredient management and offers tailored recipe recommendations.

For pet owners, Now Brief^[3] is shown reminding users to walk their dogs and records walk routes and duration in detail, through integration with Pet Care^[4] on the SmartThings app.

For families, the Call Screening feature on Galaxy smartphones is shown assisting elderly family members in avoiding unwanted calls, such as potential voice phishing attempts.^[5]

These videos are being showcased on Samsung digital channels and screens across major global landmarks such as Times Square in New York and Piccadilly Circus in London.

[1] Requires a Galaxy smartphone running Android 11+ and Samsung Health App (V6. 30.2 or above). Samsung Account login required.

[2] A Wi-Fi connection and Samsung account are required. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items located in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. Users may need to manually check and adjust the list to ensure its accuracy.

[3] Available on Galaxy S26 series or later smartphones.

[4] The Pet Care service must be activated in the SmartThings app, and Samsung account is required. The dog-walking notification will be triggered if the dog has not reached the user’s preset walking target.

[5] Supported on the Galaxy S24 series and smartphones running One UI 8.0 or later, though supported features may vary by model. Available in a total of 13 languages, including Chinese (Simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai, and Vietnamese.

Samsung Electronics Co., Ltd. today announced a major update to the Samsung Health app, transforming the upcoming Galaxy Watch into a proactive, intelligent health partner. Starting June 8, Samsung will begin rolling out the app update to showcase the key health features included in the upcoming Galaxy Watch. The update makes daily health management effortless by translating complex biometric data — from overnight sleep to daily activity — into simple, actionable guidance.

“Samsung Health is evolving to connect health data measured by Galaxy Watch with AI-based insights, enabling users to understand their physical and mental condition more easily and intuitively,” said Hon Pak, Senior Vice President and Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics. “Samsung Electronics will continue to expand proactive and personalised health management experiences based on the connected Galaxy ecosystem and digital health innovations.”

This advancement is a key milestone in Samsung’s overarching vision for a truly AI-powered health platform designed to help users stay ahead of their health. The newly announced health features will first be available on the upcoming Galaxy Watch.

Features Transforming Galaxy Watch into an Intelligent Health Partner

The Samsung Health update comes with the following features:

• Vitals: A Better Understanding of the Body’s Signals^[1] — Previously, Samsung Health monitored specific health metrics to help measure users’ daily Energy Score. Now, Samsung Health is taking this a step further. When users wake up, the new Vitals feature analyses five key overnight bio-signals — heart rate, heart rate variability, respiratory rate, skin temperature and blood oxygen — against their true resting baseline. It sends notifications only when it detects meaningful deviations, helping users determine if they need more rest or are fighting an illness, without causing alert fatigue.

• Heart Health Score: Improved Long-Term Wellness^[1] — Last year, Samsung introduced Vascular Load to help users monitor vascular stress and adopt a more holistic approach to health. Today, that vision evolves into the Heart Health Score. This single daily metric takes the insights previously found in Vascular Load — such as sleep, stress and activity — and combines them with body composition data. The result is a unified score that clearly identifies the habits impacting users’ long-term well-being, giving them immediate clarity on their heart health.

• Daily Cardio Load: Smarter Cardiovascular Training — When users are deciding how hard to push during aerobic exercise, Daily Cardio Load measures accumulated cardiovascular strain. By calculating daily load and maximum training capacity, it recommends optimal training targets and rest times to ensure users reach their goals without risking burnout or injury.

• Fitness Index: Seamless Progress Tracking — The Fitness Index ensures exercise routines are working by analysing metrics like heart rate, VO2 max (a key measure of aerobic fitness) and daily steps against users’ peers. By clearly identifying individual physical strengths and weaknesses, it delivers tailored content and personalised goals so users can make continuous, targeted improvements.

New Samsung Health Design for a Simplified, Personal Experience

To make these proactive insights easy to find, Samsung Health introduces a streamlined layout organised into five core pillars: Sleep, Activity, Nutrition, Mindfulness and Vitals. Within the Home screen, users can now easily access their daily wellness tips alongside their AI-powered Energy Score. This centralised view removes guesswork from health management, allowing users to quickly understand how different aspects of their routine interconnect at a single glance.

Upgraded Capabilities for Proactive Wellness

Samsung Health is also significantly advancing the core features users already rely on, delivering deeper personalisation with greater precision. As users navigate their day, Antioxidant Index^[2] now provides an even clearer roadmap of their nutritional intake. With new trend charts and daily history logs, it visually connects users’ dietary choices to physical responses over time.

Behind the scenes, the AGEs index has been enhanced to quietly work in the background, capturing automatic overnight measurements to build a long-term picture of how lifestyle choices accumulate in users’ bodies. This helps users uncover health insights that truly matter for their well-being.

Comprehensive wellness extends to external environments, as well, with Samsung offering a brand-new Hearing Health feature that integrates seamlessly across the Galaxy ecosystem. By monitoring surrounding ambient noise through Galaxy Watch, it delivers personalised analytics to help protect the user’s ears — whether they are on a loud commute or dialing up the music during a workout.

Together, these advanced refinements and new ecosystem-connected features turn everyday data into simple, practical guidance, setting the perfect stage for the future of Samsung Health.

A Seamlessly Connected Health Ecosystem

Samsung’s expansive ecosystem unlocks the true power of these new features, seamlessly managing health across users’ Galaxy mobile phones and connected devices. This frictionless integration ensures that personalised insights are always accessible, providing a unified view of user well-being.

These advancements offer a glimpse into the future of Samsung Health — a future that will be fully realised with the launch of Samsung’s next generation of Galaxy Watches, engineered to bring this proactive intelligence to life like never before.

[1] New health features are for wellness only, not for the diagnosis or treatment of any medical condition. If concerned about health, be sure to see a medical professional. Available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Certain features may require user activity and data accumulation over time to enable personalised results. Feature availability, supported devices, and rollout timing may vary by market, model, and other factors and are subject to change.

[2] Requires a Galaxy smartphone running Android 11+ and Samsung Health App (V6. 30.2 or above). Samsung Account login required.