Introduced at The First Look during CES 2026, “Your Companion to AI Living” reflects Samsung’s vision for AI innovations. The campaign highlights how Samsung’s AI technology and connected products and services seamlessly integrate into everyday life and offer a new way of living that helps care for users and their loved ones. It also focuses on Samsung’s pursuit of AI innovations that anticipate user needs and provide personalised solutions across its ecosystem of devices, platforms and services.

“Through this campaign, we aim to show how Samsung’s products and services, integrated with AI, can become a life companion by proactively understanding users’ needs and offering personalized support when it matters most,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “We will continue to create more meaningful ways for customers to experience the value of Samsung’s innovations in their daily lives.”

The campaign includes a series of three humorous videos focused on health, family and pet care. The videos connect with customers by illustrating how Samsung’s AI capabilities, incorporated into its offerings, help elevate customers’ daily lives.

For health-conscious users, the Antioxidant Index,^[1] available through Galaxy Watch8 and the Samsung Health app, is shown helping people check their wellness status and receive personalised meal suggestions to maintain healthy eating habits. Additionally, the AI Food Manager^[2] in the Bespoke AI Refrigerator Family Hub simplifies ingredient management and offers tailored recipe recommendations.

For pet owners, Now Brief^[3] is shown reminding users to walk their dogs and records walk routes and duration in detail, through integration with Pet Care^[4] on the SmartThings app.

For families, the Call Screening feature on Galaxy smartphones is shown assisting elderly family members in avoiding unwanted calls, such as potential voice phishing attempts.^[5]

These videos are being showcased on Samsung digital channels and screens across major global landmarks such as Times Square in New York and Piccadilly Circus in London.

[1] Requires a Galaxy smartphone running Android 11+ and Samsung Health App (V6. 30.2 or above). Samsung Account login required.

[2] A Wi-Fi connection and Samsung account are required. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items located in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. Users may need to manually check and adjust the list to ensure its accuracy.

[3] Available on Galaxy S26 series or later smartphones.

[4] The Pet Care service must be activated in the SmartThings app, and Samsung account is required. The dog-walking notification will be triggered if the dog has not reached the user’s preset walking target.

[5] Supported on the Galaxy S24 series and smartphones running One UI 8.0 or later, though supported features may vary by model. Available in a total of 13 languages, including Chinese (Simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai, and Vietnamese.

Samsung Electronics Co., Ltd. today announced a major update to the Samsung Health app, transforming the upcoming Galaxy Watch into a proactive, intelligent health partner. Starting June 8, Samsung will begin rolling out the app update to showcase the key health features included in the upcoming Galaxy Watch. The update makes daily health management effortless by translating complex biometric data — from overnight sleep to daily activity — into simple, actionable guidance.

“Samsung Health is evolving to connect health data measured by Galaxy Watch with AI-based insights, enabling users to understand their physical and mental condition more easily and intuitively,” said Hon Pak, Senior Vice President and Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics. “Samsung Electronics will continue to expand proactive and personalised health management experiences based on the connected Galaxy ecosystem and digital health innovations.”

This advancement is a key milestone in Samsung’s overarching vision for a truly AI-powered health platform designed to help users stay ahead of their health. The newly announced health features will first be available on the upcoming Galaxy Watch.

Features Transforming Galaxy Watch into an Intelligent Health Partner

The Samsung Health update comes with the following features:

• Vitals: A Better Understanding of the Body’s Signals^[1] — Previously, Samsung Health monitored specific health metrics to help measure users’ daily Energy Score. Now, Samsung Health is taking this a step further. When users wake up, the new Vitals feature analyses five key overnight bio-signals — heart rate, heart rate variability, respiratory rate, skin temperature and blood oxygen — against their true resting baseline. It sends notifications only when it detects meaningful deviations, helping users determine if they need more rest or are fighting an illness, without causing alert fatigue.

• Heart Health Score: Improved Long-Term Wellness^[1] — Last year, Samsung introduced Vascular Load to help users monitor vascular stress and adopt a more holistic approach to health. Today, that vision evolves into the Heart Health Score. This single daily metric takes the insights previously found in Vascular Load — such as sleep, stress and activity — and combines them with body composition data. The result is a unified score that clearly identifies the habits impacting users’ long-term well-being, giving them immediate clarity on their heart health.

• Daily Cardio Load: Smarter Cardiovascular Training — When users are deciding how hard to push during aerobic exercise, Daily Cardio Load measures accumulated cardiovascular strain. By calculating daily load and maximum training capacity, it recommends optimal training targets and rest times to ensure users reach their goals without risking burnout or injury.

• Fitness Index: Seamless Progress Tracking — The Fitness Index ensures exercise routines are working by analysing metrics like heart rate, VO2 max (a key measure of aerobic fitness) and daily steps against users’ peers. By clearly identifying individual physical strengths and weaknesses, it delivers tailored content and personalised goals so users can make continuous, targeted improvements.

New Samsung Health Design for a Simplified, Personal Experience

To make these proactive insights easy to find, Samsung Health introduces a streamlined layout organised into five core pillars: Sleep, Activity, Nutrition, Mindfulness and Vitals. Within the Home screen, users can now easily access their daily wellness tips alongside their AI-powered Energy Score. This centralised view removes guesswork from health management, allowing users to quickly understand how different aspects of their routine interconnect at a single glance.

Upgraded Capabilities for Proactive Wellness

Samsung Health is also significantly advancing the core features users already rely on, delivering deeper personalisation with greater precision. As users navigate their day, Antioxidant Index^[2] now provides an even clearer roadmap of their nutritional intake. With new trend charts and daily history logs, it visually connects users’ dietary choices to physical responses over time.

Behind the scenes, the AGEs index has been enhanced to quietly work in the background, capturing automatic overnight measurements to build a long-term picture of how lifestyle choices accumulate in users’ bodies. This helps users uncover health insights that truly matter for their well-being.

Comprehensive wellness extends to external environments, as well, with Samsung offering a brand-new Hearing Health feature that integrates seamlessly across the Galaxy ecosystem. By monitoring surrounding ambient noise through Galaxy Watch, it delivers personalised analytics to help protect the user’s ears — whether they are on a loud commute or dialing up the music during a workout.

Together, these advanced refinements and new ecosystem-connected features turn everyday data into simple, practical guidance, setting the perfect stage for the future of Samsung Health.

A Seamlessly Connected Health Ecosystem

Samsung’s expansive ecosystem unlocks the true power of these new features, seamlessly managing health across users’ Galaxy mobile phones and connected devices. This frictionless integration ensures that personalised insights are always accessible, providing a unified view of user well-being.

These advancements offer a glimpse into the future of Samsung Health — a future that will be fully realised with the launch of Samsung’s next generation of Galaxy Watches, engineered to bring this proactive intelligence to life like never before.

[1] New health features are for wellness only, not for the diagnosis or treatment of any medical condition. If concerned about health, be sure to see a medical professional. Available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Certain features may require user activity and data accumulation over time to enable personalised results. Feature availability, supported devices, and rollout timing may vary by market, model, and other factors and are subject to change.

[2] Requires a Galaxy smartphone running Android 11+ and Samsung Health App (V6. 30.2 or above). Samsung Account login required.

Samsung, the leading global consumer electronics brand, is supporting Soccer Aid for UNICEF’s 2026 campaign which brings together the biggest celebrities and football legends, pitting an England XI against a World XI, to raise funds for children worldwide in support of UNICEF.

With Soccer Aid for UNICEF helping kick off an amazing summer of sport, and watched by millions on TVs nationwide, Samsung will showcase how sport and entertainment is best experienced as the Official Screen Partner, with its market-leading TVs integrated throughout the campaign.

Samsung and Soccer Aid for UNICEF will collaborate on a range of exciting activations, including at Soccer Aid’s celebrity-packed training week, and around matchday on May 31.

Soccer Aid for UNICEF will also be utilising Samsung’s unique TV feature, AI upscaling^[1] . This will upgrade match footage clips from the very first Soccer Aid game in 2006, so fans can rewatch memorable moments from icons such as Diego Maradona, in detail never seen before.

Some of the stellar names who will feature at London Stadium for the 60,000-strong Soccer Aid for UNICEF crowd include: Soccer Aid founder Robbie Williams (with a special one-off performance during an extended half-time interval), Tom Hiddleston, Wayne Rooney, Damson Idris, Owen Cooper, GK Barry, Usain Bolt, Angry Ginge, Jordan North, Joe Marler, Olly Murs, Paddy McGuinness, Tom Grennan, Richard Gadd, Maisie Adam, and Gladiator Nitro.

Theo Walcott and Soccer Aid’s all-time leading goalscorer Jermain Defoe will lead the frontline for the England team against a glittering World XI side boasting multiple trophy winner Jordi Alba and the sublime Dimitar Berbatov.

Zeena Hill, Senior Marketing Director at Samsung UK, said:

“It’s a privilege to be part of Soccer Aid for UNICEF. Supporting such a brilliant global cause that’s making a difference to children’s lives across the world.

“With our cutting-edge TV technology, we’re redefining the way families experience the excitement of sport and entertainment. By watching it on a Samsung TV viewers can see every moment in breathtaking clarity, transforming living rooms across the UK into front row seats. From the players’ skills to the celebrities’ fun antics, we’re ensuring everyone can feel the magic of matchday.”

The partnership will see Samsung feature prominently throughout the campaign, with a range of Samsung TV and audio products supporting the squads’ training week and matchday activity. All creating engaging social-first content with Soccer Aid’s roster of iconic sporting stars and celebrity talent.

Tom Peacock, Head of Partnership Generation, Soccer Aid Productions, said:

“The world’s biggest charity football game deserves the best quality TV partner. As we celebrate the 20^th anniversary of Soccer Aid for UNICEF, it’s the perfect stage to bring together sport, entertainment and technology by welcoming Samsung who are marking two decades as the world’s leading TV brand.

“Soccer Aid continues to be a must-watch campaign at the heart of the sporting and cultural calendar in the UK, and therefore we are excited to have Samsung as a key partner as we build towards another unforgettable occasion at London Stadium.”

Created in 2006, Soccer Aid is the world’s biggest charity football match. This is the 20th anniversary of the event, which has raised over £121 million to help give children all over the world a childhood full of play. Soccer Aid for UNICEF raised more than £15million last year.

Tickets for the game are on sale now via www.socceraid.org.uk/tickets

[1] AI upscaling feature only available on certain Samsung TV models

As GLP-1 medications become widely adopted for weight management and chronic disease treatment, tracking changes in muscle mass and physical activity alongside weight loss has emerged as a key medical focus. This research will delve into the feasibility of managing muscle loss for GLP-1 patients by utilising biometric data including body composition, activity levels and heart rate provided by Galaxy Watch and Samsung Health.

Samsung and MGH have continuously collaborated on digital health research utilising both Galaxy Watch and Samsung Health, including studies on Advanced Glycation End Products (AGEs). The MGH Diabetes Research Center, which specialises in research on diabetes and GLP-1 obesity treatment, initiated the joint study with Samsung after recognising the potential for wearables to monitor body composition.

This study will also utilise Galaxy Watch8, powered by Samsung’s groundbreaking BioActive Sensor,^[2] which helps provide advanced predictive and preventative wellness through more accurate health measurements.

Under the leadership of Dr. Melissa Putman, the study will enroll 100 adults beginning treatment with weight-loss medications into two groups. The intervention group will use Galaxy Watch to monitor their body composition via Bioelectrical Impedance Analysis (BIA), track physical activity and receive personalised exercise guides. Their progress will be compared to the other group, which will receive the standard guidance and care typically given to patients starting GLP-1RA therapy.

To evaluate the study’s progress, researchers will use clinical-grade DXA scans^[3] — the gold standard for body composition analysis — to track physiological changes in both groups. These data will help determine whether the insights and tailored guidance provided by Galaxy Watch8 can effectively support participants in building healthier daily habits, which may in turn contribute to better health outcomes particularly in preserving muscle mass.

“Many GLP-1 patients struggle with muscle mass loss, a common side effect that can cause an increased risk of cardiovascular disease and a drop in basal metabolic rate, which can lead to future weight regain,” said Dr. Putman, Director of the MGH Diabetes Research Center. “We’re interested in exploring how continuous data from a wearable device can provide invaluable insights into a patient’s activity levels, heart rate and body composition, giving clinicians a more holistic view of treatment impact and allowing for more timely, data-driven adjustments to their care plan.”

“This collaboration with MGH focuses on addressing real-world health challenges that patients face during GLP-1RA therapy, specifically managing muscle loss and building healthy habits,” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “Ultimately, this study highlights Samsung’s ongoing commitment to delivering comprehensive and proactive health management solutions through the advanced capabilities of Galaxy Watch.”

Samsung remains committed to researching how Galaxy Watch can support patients in managing their daily physical health. By fostering sustainable wellness habits, the company aims to help patients achieve better clinical outcomes and long-term vitality.

Samsung continues to expand its partnerships with leading medical institutions to advance wearable health monitoring capabilities and broaden the digital health ecosystem. Recently, Samsung demonstrated the potential for early vasovagal syncope (VVS) detection using Galaxy Watch in a joint clinical study with Chung-Ang University Gwangmyeong Hospital in Korea, and also collaborated with Stanford Medicine to further advance Galaxy Watch’s Sleep Apnoea feature.

[1] Glucagon-Like Peptide-1 (GLP-1) is a hormone secreted by the intestines after eating that regulates blood sugar levels and suppresses appetite. While GLP-1 weight-loss medications that mimic this hormone are gaining significant popularity globally, they can be accompanied by side effects such as gastrointestinal disorders, muscle mass loss, and potential weight regain upon discontinuation.

[2] The BioActive Sensor is a technology that integrates three sensors into a single chipset: an optical heart rate sensor (PPG), an electrical heart rate sensor (ECG), and a bioelectrical impedance analysis sensor (BIA). This sensor has been featured in Galaxy Watch devices since the release of Galaxy Watch4 in 2021, allowing users to measure and monitor various health indicators, such as body composition, heart rate, blood pressure, and ECG tracking.

[3] DXA (Dual-Energy X-ray Absorptiometry) scan: A specialized medical imaging technology that uses low-dose X-rays to precisely measure body composition, including body fat, lean muscle mass, and bone density. Universally recognized as the “gold standard” for body composition analysis, it is widely utilized in clinical research to accurately evaluate physiological changes.

Led by three Odyssey G8 models including the industry’s first 6K gaming monitor and complemented by the Odyssey G7 which brings Samsung’s OLED technology to a broader range of users – the 2026 Odyssey lineup reinforces Samsung’s leadership in high-performance gaming displays while expanding access to advanced innovations.

This launch comes amid Samsung’s continued leadership in the global gaming monitor market, where it holds an 18.9 percent revenue share. The company has also earned the No. 1 position in the OLED gaming monitor market for the third consecutive year with a 26 percent share, according to International Data Corporation (IDC).

“With the launch of the latest Odyssey and ViewFinity lineups, we continue to push the boundaries of performance and visual quality,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “With our 2026 lineup, we are delivering our most advanced display technologies while expanding access, enabling more users to experience Samsung’s innovations across gaming and professional environments.”

Odyssey G8: Setting a New Standard for High-Performance Gaming

The Odyssey G8 lineup introduces three state-of-the-art models designed to deliver high-performance experiences across a range of gaming scenarios.

The 32-inch Odyssey G8 (G80HS model) sets a new milestone as the industry’s first 6K gaming monitor, marking a significant leap beyond 4K gaming standards. 6K resolution presents exceptional visual clarity and detail, enhancing immersion while providing expanded screen space for both gaming and multitasking. It delivers ultra-high 6K resolution at 165Hz, while Dual Mode enables up to 330Hz at 3K resolution, allowing users to seamlessly balance immersive visual details with ultra-fast responsiveness.

Meanwhile, the 27-inch Odyssey G8 (G80HF model) offers flexible performance options, supporting 5K resolution at 180Hz or up to 360Hz in QHD through Dual Mode, making it suitable for both immersive and competitive gaming.

The Odyssey OLED G8 (G80SH model), available in 27-inch and 32-inch sizes, features an OLED panel with 4K resolution and a 240Hz refresh rate. Glare Free technology significantly reduces glare without compromising OLED picture quality. Connectivity options, including USB-C with up to 98W charging, support high-performance gaming setups. Moreover, the Odyssey OLED G8 adopts QD-OLED Penta Tandem technology, which significantly enhances efficiency, durability and brightness. The 32-inch Odyssey OLED G8 also received VESA DisplayHDR True Black 500 certification, delivering OLED’s deep blacks and vivid colours.

Across the lineup, DisplayPort 2.1^[1] ensures high-bandwidth performance for next-generation visuals, while AMD FreeSync Premium and NVIDIA G-Sync Compatible technology deliver smooth, tear-free gameplay. Additionally, the Odyssey G8 lineup features HDR10+ GAMING^[2] which dynamically optimises brightness and contrast in real time.

Odyssey G7: Expanding Access to OLED Gaming

The 32-inch Odyssey OLED G7 (G73SH model) expands Samsung’s OLED gaming lineup by bringing premium visual performance to a wider range of users.

It features 4K resolution and a 165Hz refresh rate, delivering detailed visuals and smooth gameplay. Dual Mode enables up to 330Hz in FHD, while a 0.03ms response time supports fast, responsive performance in competitive gaming environments.

With the addition of the G7, Samsung continues to extend its OLED gaming leadership while making advanced display technologies more widely accessible.

ViewFinity S8: High-Resolution Displays for Professional Workflows

The ViewFinity S8 lineup is designed to meet the demands of modern professional environments, combining high-resolution clarity with advanced connectivity and ergonomic flexibility. Whether managing complex creative workflows or seamlessly multitasking across applications, these monitors are engineered to deliver a refined, high-performance experience that maximises productivity.

The 40-inch ViewFinity S8 (S85TH model) features a curved WUHD display with a 144Hz refresh rate, enabling seamless multitasking and efficient handling of complex workflows. Thunderbolt 5 supports high-resolution video and data-intensive tasks with data transfer speeds of 80 Gbps and device charging up to 140W. In addition, Easy Connection provides streamlined connectivity across devices.

The 27-inch ViewFinity S8 (S80HF model) offers 5K resolution with USB-C connectivity for streamlined data transfer and device charging. Its ergonomic design supports comfortable long-term use, and, since it is made to deliver 5K resolution in a more accessible package, it brings high-resolution performance to a broader range of professional users.

[1] G80SH supports DisplayPort 2.1 UHBR20, delivering up to 80Gbps of bandwidth for smooth and uncompressed visuals.

[2] Compatible with HDMI 2.1 cables connected to the HDMI ports of NVIDIA and Intel GPUs. For the list of supported GPUs, please visit here. Functionality may be limited depending on PC specifications and cable standards. This feature is only compatible with specific game titles.

Available on Samsung Art Store, the collection features a curated selection of 60 artworks designed to bring the wonderful world of the Moomins and Moominvalley into millions of homes across the globe via Samsung Art TVs.

Known for their distinctive and enduring charm, the Moomins have remained a beloved global sensation for generations, with a legacy spanning publishing, animation and design. Through this partnership, Samsung Art Store continues to expand its offering of globally recognised content, giving users new ways to personalise their spaces through art and fan-favourite characters.

▲ “Hattifatteners” (from “Finn Family Moomintroll” (1948)), by Tove Jansson on The Frame Pro

In celebration of the collaboration, Samsung KX will transform its King’s Cross flagship store into an immersive Moomin-inspired takeover on May 23. Visitors can book a spot and then step into a playful and artistic world of the beloved characters.

Visitors will be able to explore the new Moomin art collection displayed across Samsung’s Frame TVs throughout the space showcasing how art and technology can seamlessly come together in the home. Visitors will also be able to enjoy a dedicated Moomin pop-up experience complete with interactive digital drawing workshops, Galaxy tablet quizes and live storytelling moments. Guests can also experience complimentary bubble tea, alongside exclusive Moomin merchandise and plush-filled café spaces designed to bring the cosy charm of Moominvalley to life.

As more people look to make their homes feel more personal and expressive, Samsung Art Store is introducing collections that resonate. The Moomins is a prime example as users can now bring one of the world’s most loved fictional universes into their homes.

“The world of the Moomins has always reminded people of the importance of optimism, togetherness and finding beauty in everyday moments,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Art Store, we’re excited to bring that feeling into the home through a collection that is as immersive as it is inspiring.”

▲ “Garden Party” (from “The Dangerous Journey” (1977)) by Tove Jansson

The collection features a curated selection of original Moomin artwork spanning decades of storytelling and illustration. From Tove Jansson’s iconic black and white illustrations from the original novels in the 1940s to watercolour artwork from beloved picture books and cover illustrations, the collection celebrates the rich artistic legacy of the Moomins across generations. The collection also includes more recent interpretations of the Moomin world, serving to bring classic and contemporary works together in one experience.

▲ “The Floating Theatre” (from “Moominsummer Madness” (1982)) by Tove Jansson on The Frame.

“At the heart of the Moomin stories is a sense of kindness, curiousity, and emotional honesty that has resonated across generations around the world. In a fast-paced, hyper-optimised world, Moomin offers an alternative way of living for people hungry for meaning,” said James Zambra, Creative Director at Moomin Characters Oy Ltd. “Tove Jansson developed a fascinating visual language of considerable sophistication. We’re excited to partner with Samsung Art Store to introduce this enchanting world of the Moomins in a format that feels contemporary and naturally part of the home.”

Samsung Art TVs, including OLEDs^[1] that are now supported in the new 2026 range, sit at the centre of the experience, seamlessly displaying artwork in the modern home. Samsung Art Store’s growing collection spans genres and eras, redefining how art is discovered and experienced.

Availability

The Moomins collection will be available globally on Samsung Art Store from today and you can book your KX experience on May 23 here. There will also be a pop-up located at Selfridges, London.

Find out more about Tove Jansson and the Moomins here:

www.moomin.com

www.tovejansson.com

About Moomin

The Moomins first appeared in print in 1945 and went on to star in a series of books and comics, enthralling millions of readers all over the world. The stories about the adventurous and witty Moomins stem from the singular imagination of Tove Jansson (1914-2001), a Finnish-Swedish artist who created not only captivating tales but also a remarkable visual legacy. Her works span a vast spectrum of creativity, from intricate watercolour paintings to charming comic strips and illustrations. The Moomin stories, while accessible to all ages, delve into profound themes such as courage, our relationship with nature, and the enduring power of friendship. The books have been translated into more than 60 languages. The Moomins have inspired stage adaptations, TV series, films, games, music, exhibitions, and theme parks – and continue to take new forms.

[1] Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe.

See SAR at the bottom of the page^[1]

Departure: The Escape Begins Before You Step Out the Door

Whether on a train pulling away from the city or cruising down the highway, the Galaxy Buds4 Pro transform every journey into a special moment. Their dual-speaker system, with 24-bit/96kHz Hi-Fi audio^[2], reproduces every detail with richness and depth – ideal for rediscovering a playlist or starting a podcast that signals the start of the weekend. For long trips or winding roads leading to a mountain retreat, the Hearapy app developed by Samsung, helps reduce motion sickness, ensuring a more serene travel experience.

And because departures are often fast-paced, the Galaxy S26 Ultra’s Super Fast Charging 3.0 allows you to charge up to 75% battery in just 30 minutes^[3] – perfect for leaving without constraints.

Exploration: Capture Memorable Moments Without Compromise

Once you arrive at your destination, the pace changes. A seaside stroll at sunset, a bike ride down a country path, or wandering through a bustling alleyway: every moment deserves to be captured and remembered. Whether it’s the architectural detail of an impressive building or a breathtaking landscape, users can rely on the Galaxy S26 Ultra’s telephoto lens (50MP) and Wide Angle sensor (200MP) to capture every detail with precision.

With Super Steady mode^[4], which includes horizon lock, the Galaxy S26 Ultra guarantees smooth, perfectly framed videos – even while moving. It’s the perfect tool for filming a bike descent or an impromptu hike without losing quality. For creators, the Professional Video Codec (APV) ensures optimized compression without loss of quality, even after multiple edits – ideal for turning memories into polished content directly from your smartphone.

The Return: Lingering Memories

On the trip home, amidst nostalgic thoughts, you’re already scrolling through your photos. With the Galaxy S26 Ultra’s Photo Assist^[5], shots are enhanced in seconds. Whether it’s removing passers-by in the background or turning a cloudy sky blue, simply tell the Galaxy S26 what you want in the perfect shot.

For video side, the Audio Eraser^[6] feature allows you to remove distracting background noise to keep only the essentials: the sound of waves, a burst of laughter, or the atmosphere of a local market. Content can then be shared instantly via Quick Share, which is now compatible with AirDrop^[7], making exchanges easy regardless of the ecosystem.

To prolong the break, the Galaxy Buds4 Pro offer a fully personalized listening experience. Their Intelligent Noise Cancellation 2.0 and Intelligent Equalizer 2.0 analyze the shape of the ear and how the earbuds are worn in real-time to optimize sound output. The result: a tailor-made immersion, reinforced by high-performance active noise cancellation, ideal for gently disconnecting and stretching out those weekend playlists a little longer.

[1] SAR S26 Ultra: Head: 1.284 W/kg / Torso: 1.352 W/kg / Limbs: 2.13 W/kg | Find energy labels on Samsung.com.

[2] Ultra-high quality audio can be enabled if users activate the “Ultra High Quality (UHQ) Audio” option in Settings > Buds4 Pro > Sound quality and effects > Advanced quality options.

[3] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among battery samples tested under the IEC 61960 standard. Rated capacity is 4,855 mAh for the Galaxy S26 Ultra.

[4] Super Steady mode results may vary depending on the editing method and shooting conditions.

[5] Photo Assist may require a network connection and a Samsung account login. Service availability may vary by country, language, or device model. Photo Assist may result in photo resizing. A visible watermark is overlaid on the image upon saving to indicate that it was generated by AI. The accuracy and reliability of the generated result are not guaranteed.

[6] The Audio Eraser function reduces noise in media files playing via the quick panel for select applications on the Galaxy S26 range. Support level depends on the model and OS version. Results may vary from video to video. A Samsung account login is required. Certain sounds like voices and music may be detected; accuracy is not guaranteed.

[7] The “Share with Apple devices” feature is enabled by default.

▲ Two premium intelligent eyewear designs from Gentle Monster and Warby Parker.

Co-created with the eyewear partners, the intelligent eyewear combines breakthrough AI capabilities with comfort and style, merging Samsung’s leadership in hardware engineering and Google’s AI technology with premium eyewear design. Each eyewear brand brings a distinct design approach to the device – renowned for their legacies in fashion eyewear, Gentle Monster presents styles with disruptive yet refined aesthetics, while Warby Parker showcases refined and timeless designs.

Built to understand the world alongside users in real time, the new intelligent eyewear provides everyday support while keeping users hands-free and heads-up. Users can access navigation assistance by simply asking Gemini with their voices, receive personalised suggestions such as a nearby coffee shop on their walking route, or even place an order for pickup. Users can also receive summarised notifications for important texts and add events to their calendars. Additional features include real-time translations with audio that matches to the speaker’s voice, as well as the ability to translate text on menus or signs in the user’s light of sight. Working seamlessly within the Galaxy ecosystem, the device helps users easily manage everyday tasks or effortlessly capture photos, all without taking their phone out.

“This intelligent eyewear marks an important step in Samsung’s vision for AI,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “With this new AI form factor, we are further expanding the Galaxy device ecosystem, where each device is optimized to deliver unique AI experiences that best fit each form.”

“Intelligent eyewear represents a powerful step forward in our shared vision with Samsung to make AI more helpful and accessible in everyday life,” said Shahram Izadi, Vice President and GM of Android XR at Google. “Combining the best of Google’s AI and the Android ecosystem together with Samsung’s leadership in mobile hardware and Gentle Monster and Warby Parker’s premium design, we are helping users stay connected and fashionable in a more natural, hands-free way.”

“Intelligent eyewear should feel as emotionally expressive as it is technologically advanced,” said Hankook Kim, Founder and CEO of Gentle Monster. “Our vision was to merge fashion and technology in a way that feels bold, beautiful and human, bringing Gentle Monster’s disruptive design identity into a new era of intelligent eyewear with Samsung and Google.”

“Eyewear is deeply personal, which is why every detail matters when integrating advanced technology into frames people wear every day,” said Dave Gilboa, Co-Founder and Co-CEO of Warby Parker. “Our Intelligent Eyewear is designed to feel intuitive, combining Warby Parker’s signature design with precision optics and exceptional comfort to help people stay focused on the moments in front of them.”

The first collections of intelligent eyewear are scheduled to launch this fall in select markets with additional details to be announced in the coming months.

[1]Availability may vary depending on market. All functionalities, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, components, performance, availability and capabilities of the product are subject to change without notice.

Samsung Electronics Co., Ltd. has today announced the UK launch of its full 2026 TV lineup, spanning premium models such as Micro RGB, OLED and Neo QLED, as well as mainstream Mini LED and UHD TVs. In its 20th year as the world’s No. 1 TV brand^[1], Samsung is expanding AI-powered features across more models, bringing smarter picture, sound and personalised viewing experiences to more consumers worldwide.

In this new range, Samsung is expanding Vision AI Companion (VAC) features across its 4K-and-above TV line-up, reflecting its broader strategy to make AI a central part of the TV experience. The expansion brings AI-powered viewing to more categories, screen sizes and consumer needs^[2]

“With our 2026 lineup, Samsung is setting a new benchmark for AI TVs worldwide,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung AI TVs will go beyond entertainment to deliver practical benefits to everyday life, helping people find what they want faster, enjoy content more easily, and make the most of their TV time.”

Vision AI Companion Brings Smarter, More Immersive Viewing

Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity and Microsoft Copilot, to make the TV experience more intelligent and personalised. Designed to work alongside users as an entertainment companion, VAC can extend the role of the TV beyond viewing alone. The AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming:

• AI Upscaling Pro: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Color Booster Pro analyses and categorises scenes to provide more vivid, lifelike colour.
• AI Football Mode: analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
• AI Sound Controller Pro: analyses dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.^[3]

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to more consumers. Available in the R95H and R85H series in sizes from 55 to 115 inches, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver highly precise light control, richer detail and more natural colour. Additionally, Glare Free technology minimises light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.

Micro RGB also brings Vision AI Companion (VAC) and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro fine-tunes colour, motion and depth, so viewers stay immersed in every scene. With Micro RGB Precision Color 100, colour expression appears fuller and more lifelike, with support for 100% colour coverage of BT.2020.

Micro RGB Color Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

OLED: Expanding the Lineup for More Viewing Preferences

Samsung’s 2026 OLED TVs include the S99H, S95H, S90H and S85H, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology, previously available only on the S95F model, now expands to the S99H, S95H and the S90H, helping the display’s true blacks and rich colours stay clear and undisturbed, even in bright rooms.

On the flagship S99H, Samsung adds premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The new S99H model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.

For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

For football fans, AI Football Mode Pro on S99H, S95H and S90H — and AI Football Mode on S85H optimise picture and sound in real time for a more immersive match experience at home.

The Frame: Elevating the Art TV Experience

The Frame lineup includes models designed for different spaces and installation needs. Across the lineup, users can enjoy Art Mode with access to 5,000+ professionally curated artworks, along with experiences personalised by VAC. The Frame Pro (LS03HW model) features Neo QLED picture quality and Wireless One Connect box.

The Frame (LS03HA model) combines QLED picture quality with the One Connect Box and a nearly invisible cable. A built-in installation model of The Frame (43” LS03HE model) is also available for spaces that call for a cleaner, more integrated look.

Key features of The Frame Pro include:

• Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
• Modern Frame Design and Wireless One Connect: provide a cleaner setup with no in-wall cable work.
• Neo QLED picture quality: paired with Pantone Validated ArtfulColor and Glare Free technology, delivers rich contrast, lifelike, paper-like color expression and clearer detail, even in bright rooms.

Key features of The Frame (43” LS03HE model) include:

• A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.

Neo QLED: Enhanced Picture Quality With More Connected Experiences

Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H, with the QN80H available in sizes from 50 to 100 inches and the QN70H in sizes from 43 to 85 inches. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance. Real QLED with 100% Color Volume helps keep colour accurate and stable, even at high brightness levels. Quantum Mini LED also enables ultra-precise light control, creating deeper contrast, clearer detail and more consistent brightness scene after scene.

Vision AI Companion (VAC) makes the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content. Across the Neo QLED lineup, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling with gaming performance of up to 144Hz available on select models – while the NQ4 AI Processor helps optimise picture and sound for a wide range of content.

Mini LED: Optimised for AI, Made More Accessible

Samsung Mini LED brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Color give images greater depth and clarity, as well as contrast that feels more defined from scene to scene. With two distinct models, Samsung makes Mini LED and AI-powered viewing available to more consumers.

The M80H, available in 85-, 75-, 65- and 55-inch models, delivers the most advanced Mini LED experience in the lineup, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing:

• Motion Xcelerator 144Hz: keeps fast-paced content smooth and clear.
• NQ4 AI Gen2 Processor: powers AI-driven picture optimisation.
• AI Sound Controller: keeps dialogue clear and balances voices and sound effects in real time.
• Additional AI and personalization features: further expand gaming and content experiences.

Offered in 85”, 75”, 65”, 55”, 50” and 43 inch models, the M70H brings the core benefits of Mini LED to a more accessible tier, with a focus on everyday picture quality, stable motion and immersive sports viewing.

• Mini LED HDR: adds a more dynamic viewing experience.
• Mini LED Processor 4K: optimises everyday picture performance.
• Motion Xcelerator: helps fast-moving scenes stay smoother and easier to follow.
• Adaptive Sound: maintains clearer, more balanced audio.

Soundbars and the new Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces

Samsung is also expanding its lifestyle audio lineup with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments. The new models build on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand^[4], while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer audiovisual experience.

Music Studio 7(HW-LS70H-Black, HW-LS71H-White) delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Hi-Resolution Audio and Dolby Atmos^®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
• Expanded Q-Symphony: lets users connect up to five compatible sound devices with a Samsung TV to build a more immersive audiovisual experience at home.
• Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.

Music Studio 5(HW-LS50H-Black), HW-LS51H-White) brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening. Features include:

• Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that blends seamlessly into any interior.

• AI Dynamic Bass Control: Samsung’s proprietary technology that delivers powerful sound in a compact form factor while deepening low frequencies without distortion.
• Samsung Audio Lab: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while Dolby Atmos^® support adds a more immersive listening experience.

For immersive home cinema set-ups, the Q990H soundbar provides cinema-grade sound. The new QS90H 7.1.2 channel all-in-one soundbar also launches that has a built in gyroscope to detect your setup and optimises the sound accordingly.

Samsung TV Plus: From TV Service to Global Media Platform

Samsung is also expanding its TV ecosystem through Samsung TV Plus, a premium global entertainment service designed to deliver exceptional experiences for every moment. With more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on demand in one place.

Samsung TV Plus provides users with instant access to content without additional sign-ups or payment. Originally rooted in Samsung’s TV ecosystem, the service has grown into a global media platform that extends the value of Samsung’s hardware leadership into everyday viewing. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.

Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast^[5]on select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos^[6] memories is now available on eligible 2026 Samsung TVs^[7], giving users a new way to relive their favorite moments on the big screen.^[8] This experience surfaces curated photo memories through Samsung Daily+, the Now brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.

For more information about Samsung`s 2026 AI TV lineup, please visit www.samsung.com.

[1]Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia

[2]Source:Vision AI Companion (VAC): Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed.

[3]Availability and performance may vary dependent on content source.

[4]According to Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014.

[5]Google Cast is trademarks of Google LLC.

[6]Google Photos is trademarks of Google LLC

[7]Features and availability may vary by model and region

[8]Available on all models U8000H and above including OLED

Samsung Electronics Co., Ltd. has announced the winners of its sixth annual Solve for Tomorrow competition, which aims to uncover the most promising tech inventions from young people, by asking students aged 11–18 to come up with ideas that help solve real-world problems.

This year’s competition entries showcased the passion young people have for future innovation and their drive to design a better world – exploring how technology can solve the issues they care about the most, while tackling broader societal challenges.

Darcy-Ella, Flo, Indy, and Rosie of team The Plant Enforcers were announced as the winners in the 11 – 14 age category. The team, from Norfolk, England, designed an app for a greener future that encourages young people to explore nature and start their own gardens. It helps users discover and learn about plant species and earn points to care for a virtual pet.

Meanwhile, in the 14 – 16 age category, Nell of team AsthmaSense, hailing from County Limerick, Ireland, was announced in first place. AsthmaSense is an early-warning system that predicts the risk of an asthma attack by monitoring local air quality. The device links to an app and alerts users so they can take action before an attack develops.

The 16 – 18 age category saw Devansh of team The Green Cross take first place. Devansh, from London, England, designed a handheld medical device that scans wound sites to monitor their healing. It supports more accurate remote wound assessment, helping clinicians make better treatment decisions while reducing the need for follow up appointments.

Entries this year ranged from an adaptive operating system that ‘grows’ with young people to help keep them safer online, to drones that sense pollutants to identify illegal dumping sites.

In addition to these winners, Sophie from The PAI Project won the People’s Choice Award. Voted for by nearly 1,000 people on Samsung UK’s social channels, Sophie designed an app that uses satellite imaging and predictive AI to help protect marine habitats and resources from illegal fishing.

Nine finalist teams were shortlisted by a panel of Samsung and industry experts who reviewed submissions from 2,185 eligible applicants across the country. 984 teams took part in a programme of design thinking, market research and a newly introduced physical prototyping workshop. Throughout the process, they also received mentoring, support and guidance from Samsung colleagues to help bring their ideas to life.

The programme follows statistics released that show over 200,000* UK teens identify as founders, representing a seismic shift in how young people approach the world of work today. Young innovators are turning to tech to tackle real-world problems, with 15% of teen entrepreneurs citing this as their primary inspiration.

Yet, 90% of UK teens say they face barriers preventing them from growing or starting their own business, inhibiting their ability to turn their ambition into a force for societal good. The Solve for Tomorrow programme exists to prove that young people from all walks of life can come up with ideas that can make a difference in the world through the use of technology.

Finalist teams were invited to Samsung KX to showcase their ideas and formally pitch to a panel of judges formed of leaders from Samsung and its partners ,Tech She Can, Design Council, D&T Association and Internet Matters. This was followed by the annual Solve for Tomorrow awards ceremony, where the winners were crowned.

Speaking about this year’s Solve for Tomorrow competition, Soohyun Jessie Park, Head of Corporate Social Responsibility at Samsung Electronics UK, said: “Solve for Tomorrow continues to empower young people to reflect on what truly matters to them, whilst simultaneously channelling their passion into tangible action. We speak to young people every day as part of the programme, and their drive and passion to make the world a better place through technology is awe-inspiring. The standard of entries continues to climb, and we can’t wait to see where our winners go next and the impact their inventions have on society.”

The Deputy Mayor for Environment and Energy Mete Coban said: “It was a pleasure to attend the Samsung Solve for Tomorrow awards in London and meet young people with such inspiring ideas. From building a greener future, to making sport more inclusive and helping young people stay safe online, their innovative ideas show the powerful role young people play in shaping a better future for all of us.

“Technology is part of everyday life and a positive driver of change, with a vital role to play in London’s journey to net zero – helping ensure no one is left behind or disproportionately affected by climate change, as we build a fairer, greener city for everyone.”

Devansh, from The Green Cross (16-18s winner), said: “It was a really eye-opening experience – I got to talk to so many people about how I could design something to make their life better. I had no experience in med tech before, but with the people around me I really wanted to solve a problem that mattered. I’ve learned how to present, how to sell an idea, and to put myself out there – things I hadn’t done before. My advice to anyone thinking of entering next year: just go for it. As long as you have a genuine passion for it, you are good enough. It’s a really fulfilling experience, and if it doesn’t work out, it’s okay – it’s a learning process.”

Mr Noonan, Devansh’s teacher, said: “When they get the opportunity to work on problems like the Samsung Solve for Tomorrow competition have provided them with, all of a sudden they can see the value of their ideas. They can see the types of problems that they’re solving, the benefit that it can bring to society, but they can also see how all of a sudden their creativity and their innovation can be modelled on those heroes that they have.

“So I think that’s the first degree, they can see that pathway to emulating some of their heroes. And then the second thing is just that confidence to know that they can solve problems. They might have the skill set in terms of the technical knowledge or being able to sketch or draw or plan or map out, but to be actually able to put that skill set to use, to have the mindset, the creativity, I think the resilience to be able to solve problems and stick with the process, have been really, really transformative through this.

“For young people today, I think it gives them great confidence to know that they can solve the problems that we face every day in our lives. The world is such a challenging place, and young people sometimes feel helpless, but being able to engage with a competition like Samsung Solve for Tomorrow shows them how they can make a difference.”

More details on how to enter the next Solve for Tomorrow competition will be announced later this year.

For more information on Solve for Tomorrow visit: https://www.samsung.com/uk/solvefortomorrow/

*Teen founder estimates were calculated by applying a 5-6% variable to ONS population data for 14-18-year-olds, sourced from Statista (2022).