Black Friday falls on Friday 27 November 2026. Customers in the UK can visit www.samsung.com/uk/offer/black-friday/ to register for early access to offers starting on Wednesday, 4 November 2026.  

Galaxy smartphone offers: Upgrade what’s possible in your pocket

Considering the Galaxy Z Fold8 or the Galaxy S26 this Black Friday? Discover new ways to enjoy your favourite content, capture memories and get things done.

Galaxy Z Fold8 unfolds to give you more space for watching, browsing and reading.

Galaxy S26 brings Galaxy AI to everyday tasks, including Photo Assist, which lets you move, resize or remove objects, or completely transform your images.

• Save £250 on Galaxy S26 from 28 October to 17 November 2026¹.
• Black Friday Price Promise. Find it cheaper at selected online retailers from 4 November 2026 to 1 December 2026 and we’ll return the difference².

Galaxy tablet and laptop offers: Upgrade your work and creativity

Explore the Galaxy Tab S11 Ultra, Galaxy Tab S10 FE and Galaxy Book6 Pro this Black Friday for work, study and creativity.

Galaxy Tab S11 Ultra combines AI tools for summarising content and refining writing with Samsung DeX for organising your workspace. Galaxy Tab S10 FE offers practical tools in Samsung Notes, including Handwriting Help³ to tidy notes and Solve Math⁴ to help with calculations.

Prefer working on a laptop? Galaxy Book6 Pro includes AI Select and AI Cut out to turn on-screen images into visuals for presentations, alongside natural-language search to help find files, photos and settings⁵.

• Get up to £140 on the Galaxy Tab S12 Series with code BLACK1*, plus get an extra £100 off when you trade in with code S12TI**⁶. Offer available from 4 November 2026.
• Get up to £75 off the Galaxy Tab S10 FE Series when you checkout with PayPal⁷. Offer available from 28 October 2026.
• Get an extra £200 off when you trade in a Galaxy Book6 Pro with code EXTRATRADE⁸. Offer available from 28 October 2026.

Galaxy earbuds and smartwatch offers: Get more from every day

Discover Galaxy Buds4 Pro, Galaxy Buds4 and Galaxy Watch9 this Black Friday, with features to support your day – from your morning commute to your evening workout.

Galaxy Buds4 Pro combine enhanced Active Noise Cancellation and Adaptive EQ to adapt listening to your surroundings, while Galaxy Buds4 offer an open-fit design for everyday listening.

Galaxy Watch9 provides activity and sleep insights, with an AI-powered Energy Score⁹ informed by recent sleep and activity trends.

• Save up to £50 on Galaxy Buds4 and Galaxy Buds4 Pro¹⁰. Offer available from 28 October 2026.
• Get £50 off the Galaxy Watch9 with code BFW¹¹. Offer available from 28 October 2026.

Samsung TV offers: Upgrade your viewing experience

Considering a Micro RGB TV or The Frame TV this Black Friday? Samsung’s TVs offer different ways to upgrade your enjoyment of films, sport and gaming.

Micro RGB TVs use micro-sized red, green and blue LED backlights, together with AI processing, to refine colour and picture quality.

The Frame combines TV entertainment with Art Mode to display artwork or your own photos when you are not watching.

• Claim your VAT back on selected Micro RGB and The Frame TVs, plus get up to £150 off when you recycle your old TV¹². Offer available from 4 November 2026.

Samsung home appliance offers: Upgrade your everyday routines

Explore Samsung Bespoke AI washing machines and Samsung Bespoke AI refrigerators this Black Friday for help managing everyday tasks.

Bespoke washing machines feature AI Wash+, which senses load weight and soiling to adjust water, detergent and rinsing, and recognises supported fabric types under specified conditions.

Samsung’s Bespoke AI refrigerator features AI Vision Inside, which helps identify supported foods as they enter or leave the fridge, making it easier to keep track of ingredients.

• Save up to £500 on Home Appliances*, plus claim your VAT back on selected appliances**¹³. Offer available from 4 November 2026.
• Save up to £500 on Fridge Freezers*, plus claim your VAT back on selected appliances**¹⁴. Offer available from 4 November 2026.
• Save up to £150 Washing Machines and Tumble Dryers*, plus claim your VAT back on selected appliances**¹⁵. Offer available from 4 November 2026.

Samsung Black Friday 2026: Register for early access on Samsung.com

Ready for a premium upgrade? Visit www.samsung.com/uk/offer/black-friday/ and register for early access to upcoming Samsung

1. Purchase from Samsung.com or Samsung Experience Stores by 17.11.26. ︎
2. Find it cheaper between 04.11.26 and 01.12.26 at selected online retailers and Samsung will return the difference. Purchases made at Samsung.com, Samsung Shop App, or Samsung Experience Stores. Participants using promotion codes (HOME5, HOME10, FRIDAY, BFMON, LC1, LC2, APP10, BFWEEKEND, BFW, NOV26, BLACK1, S12TI, SESPAY, BF26, TABTRADE, EXTRATRADE & CORESAVE) are eligible to take part in the Promotion. Claim by 08.12.26. Evidence of lower price required. Click here for full T&Cs: https://www.samsung.com/uk/price-promise. ︎
3. Handwriting Help feature runs on-device and does not require an internet connection, but requires Samsung Account login. ︎
4. Solve Math feature runs on-device and does not require an internet connection, but requires Samsung Account login. Incorrect handwriting recognition may lead to inaccurate calculations. Available only on S Pen-supported devices. ︎
5. Requires internet connection and Samsung Account login. Galaxy AI select download and installation may be required when launching the app for the first time. ︎
6. *Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. Apply code at checkout to redeem. **Purchase from Samsung.com or Samsung Experience Stores by 08.12.26. Apply code at checkout when trading in a selected device to redeem £100 discount. ︎
7. Purchase from Samsung.com by 17.11.26. Only redeemable for a £75 discount when purchasing Galaxy Tab S10 FE+ or a £50 discount on Tab S10 FE. One (1) redemption per household; non-transferable. UK residents 18+ only. You must checkout using PayPal as the payment method. ︎
8. Purchase from Samsung.com or Samsung Experience Stores by 10.11.26. Trade in to receive an extra £200 off Galaxy Book6 Pro. Apply code at checkout to redeem. ︎
9. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronised with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes. ︎
10. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. ︎
11. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. Apply code at checkout to redeem. ︎
12. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK **Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
13. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
14. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
15. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎

A good purchase earns its place in the routines we repeat every week. As Black Friday 2026 approaches, it is worth thinking about what will make life at home easier long after the shopping season ends.

Research from SmartLabX, a dedicated analysis program that tracks the lifestyles of European households and their expectations regarding the technologies that surround them, shows that value has been redefined by the consumer and price is no longer rarely considered in isolation.¹

Value not just today, but for the future

A refrigerator isn’t bought for just one occasion. It needs to hold all your regular food shopping, make room for ingredients when hosting friends and family, and keep pace as households change and grow. Whether it is keeping milk chilled or feeding three generations of a family, choosing the right appliance matters.

Thinking about those familiar moments can make it easier to choose an appliance that will feel useful throughout the year. On selected Samsung refrigerators, Twin Cooling Plus optimises temperature and humidity in the fridge and freezer using independent cooling airflows to help keep food fresher for longer and prevent odours from mixing.²

For someone who likes to plan meals ahead, that means ingredients are cared for between visits to the food outlets and the next evening spent cooking. It is a practical benefit that becomes part of the rhythm of the kitchen.

Among European refrigerator buyers, 36% consider reliability and durability important, almost matching the 37% who consider price¹ important. What matters is not only what an appliance costs, but how well it works for the people using it.

Energy efficiency that fits the weekly routine

With laundry running several times a week in many homes, energy use is a key part of the value equation, particularly as the cost of living continues to rise. Energy efficiency ranks as the most important feature for refrigerator buyers (37%), while also ranking second for washing machines (32%)¹.

A load of bedding for visiting guests may not need to be ready straight away, while clothes for tomorrow’s workday or the kid’s school uniform are a must. Choosing a cycle around the time available can help make energy-conscious habits easier to fit into the week.

AI Energy Mode in SmartThings supports this on compatible Samsung washing machines and selected cycles, reducing energy use by washing at lower temperatures and extending the cycle time. When there is less need to rush, it offers a way to manage energy use within the usual laundry routine.

Making the everyday that little bit easier

Life is busy, and the best value appliances are those that allow customers to spend less time on routine chores, and more time on the things that they enjoy. In the kitchen, it is often what happens after the meal that matters.

Across Europe, 81%¹ of consumers say they are willing to pay more for self-cleaning ovens. After roasting a big family meal or cooking dinner for friends, scrubbing the oven with a full belly is not on the top of anyone’s to do list.

Pyrolytic Cleaning on selected Samsung ovens turns grease and food residue into ash that can be wiped away once the oven has cooled. It makes the clean-up less demanding, so cooking at home feels a little easier from start to finish.

At Samsung we understand how busy life gets, and that is why we have designed appliances that work to make life that little bit easier.

A choice that fits everyday life

This Black Friday season, a useful place to start is an ordinary week at home. Think about the meals you cook, the washing you do, the amount of food you need store, and the jobs you would welcome a little help with.

The biggest saving may not be the appliance with the lowest price. Genuine value means choosing products that offer lasting performance, support efficient everyday living and make life that little bit easier.

Samsung home appliances can support those familiar routines, bringing value to the moments that continue long after the shopping season is over Enabling Better Living.

1. SmartLabX (External) | DA Purchase Journey | UK, Poland and Italy | March 2026 | 899 survey respondents ︎
2. Please see more information on this feature here: https://news.samsung.com/global/twin-cooling-plus-tm-technology-how-to-make-your-fridge-fresher-how-your-fridge-works ︎

From favourite knitwear left out of the washing machine to jeans worn time and again, new research from Samsung reveals how fear of damaging clothes is shaping Britain’s laundry habits.

A poll of 2,000 UK adults found that eight in 10 (80%) experience some form of laundry anxiety, with almost half (47%) afraid to wash certain clothes for fear of ruining them. On average, people have four items in their wardrobe they worry about putting in the machine.

The findings reveal six laundry personalities, from those who take washing in their stride to those who avoid it altogether when unsure how to care for an item:

• The Practical Washer (27%): Prioritises getting clothes clean without overthinking the process.
• The Care Label Follower (19%): Relies on care labels and instructions to decide how to wash clothes.
• The Laundry Confident (15%): Feels confident washing different fabrics and caring for clothes.
• The Laundry Risk-Taker (12%): Puts most things in the machine without worrying too much about the outcome.
• The Laundry Worrier (11%): Is cautious about washing clothes for fear of damaging them.
• The Laundry Avoider (8%): Puts washing off or finds another way to freshen clothes when unsure how to clean them.

The clothes we’re afraid to wash

Knitwear (28%), embellished items (26%), coats (24%) and cashmere (24%) are among the items people are most likely to avoid machine-washing because they are unsure how to care for them.

Instead, more than half (51%) have hand-washed clothes in the sink, while a third (33%) have paid for dry cleaning. Almost three in 10 (29%) have simply worn an item again without washing it.

Laundry anxiety can even influence shopping habits, with 55% saying concerns about garment care have stopped them buying an item they really wanted. Through the intuitive Bespoke AI laundry appliances, Samsung’s smart technology can help users turn laundry from a chore of chance into a science of certainty, by providing personalised and tailored wash cycle suggestions based on your past usage habits.

Past mishaps may help explain these fears: 51% have ruined an item of clothing during a wash, with shrinking (56%), misshaping (33%) and colour fading (31%) among the most common problems. Following a mishap, almost two-thirds (65%) felt more anxious about washing other items.

First-wash anxiety: when uncertainty gets in the way

More than half (52%) have experienced ‘first-wash anxiety’, having discovered that more clothes and fabrics are washable at home than they thought.

Vintage clothing presents another challenge, with 19% concerned about damaging unfamiliar fabrics and 14% worried about lingering smells, stains or marks. For 1 in 10, these concerns have put them off buying vintage altogether.

Denim is another source of uncertainty. Almost a quarter (23%) have avoided machine-washing jeans for fear of damaging them. Instead, 20% have worn them again without washing, 20% have hand-washed them and 14% have spot-cleaned only visibly dirty areas.

On average, Brits wear their jeans six times before washing them.

Building confidence in garment care

Clearer guidance and reassurance could help people feel more confident about washing their clothes. Almost half (45%) said successfully cleaning an item before would give them greater confidence, while 34% said clearer care labels and instructions would help.

A guarantee that an item would not shrink, fade or lose its shape would reassure 34%, while 27% said they would feel more confident with an appliance that automatically detects fabric and adjusts the cycle accordingly.

Zeena Hill, Senior Director of Marketing for Home Entertainment and Appliances, Samsung UK & Ireland, said: “Most of us have items we love but leave hanging in the wardrobe because we dread the washing guesswork, or worry about shrinking a favourite piece. Laundry anxiety shouldn’t dictate what we wear.

“The real value of our Bespoke AI laundry range is that it takes the worry off your hands. Rather than making you guess if a delicate item can handle a spin, our AI Wash+ feature uses advanced sensors to read the fabric type and weight, automatically tailoring the cycle to treat delicates with precision they require.

“And on those damp British days where indoor drying is a battle, you can simply download the Cloudy Day cycle to maximise spin efficiency. The best technology doesn’t ask you to become a laundry expert – it takes the doubt out of the laundry room.”

Alongside advanced fabric sensing ¹, the Bespoke AI Series 9 Washing Machine delivers class-leading A-65% energy efficiency² and connects seamlessly with the SmartThings ecosystem to help households monitor energy consumption, automate detergent reordering, and customise specialty cycles.

1. Fabric sensing uses an AI algorithm to sense 5 fabric types (Cotton, Delicates, Towels, Denim, Outdoor) for loads up to 2kg. A turbidity sensor operates for all weights. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together. ︎
2. Based on Samsung internal testing. The energy consumption of the WF90H/24 (9kg) model achieves an EEI of 18.2 (17kWh / 100 cycles), which is up to 65% more energy efficient compared to the minimum threshold for Class A (EEI 52 for 9kg models) under Regulation (EU) No 2019/2014. Results may vary depending on the usage environment. Energy ratings tested with the Eco 40–60 program. ︎

Samsung Week is Samsung’s largest annual promotion for customers around the world. Now in its seventh year, the event is being held under the theme “Discover New Ways to Live Smarter.”

During Samsung Week 2026, the company is offering special purchase benefits on Samsung.com and showcasing new experiences enabled by its latest AI products.

More Benefits, More Choices on Samsung.com

For Samsung Week 2026, Samsung has enhanced its online offers and premium services¹.

Customers can get more out of their Samsung Rewards Points on Samsung.com throughout the event. Samsung Rewards Points can be applied toward purchases of devices and accessories as well as digital content and services including Galaxy Store, Samsung Art Store, and Samsung Food.

Based on devices registered to their Samsung Account, customers can receive personalised product recommendations. Samsung.com may recommend Bespoke AI appliances that connect through SmartThings for a more integrated home experience, or Galaxy Watch models that support health and fitness goals through Samsung Health. Customers can also easily access Samsung Care+, a professional product care service, and trade-in options.

The latest mobile products are also available in Samsung.com-exclusive colors including Galaxy Z Fold8 Ultra in Green Shadow, Galaxy Z Fold8 in Pistachio, and Galaxy Z Flip8 in Mint.

In addition, purchases of the new Galaxy Z series, Galaxy S26 FE, or Galaxy Tab S12 series come with a six-month subscription to Google AI Pro².

Meanwhile, Samsung is promoting Samsung Week 2026 through large digital billboards at iconic landmarks around the world, including Times Square in New York and Piccadilly Circus in London.

Smarter Experiences for Work, Wellness, and Home

Throughout Samsung Week 2026, Samsung is highlighting products featuring AI-powered innovation and enhanced services designed to make everyday life more convenient across productivity, health, cooking, and entertainment.

Galaxy Z Fold8 Ultra makes it easier to work efficiently using Multi Window on a large screen and, when paired with a Smart Monitor, helps users stay focused wherever they are.

Together, Galaxy Watch Ultra2 and Galaxy S26 Ultra support healthier lifestyles with detailed workout data and health insights, while Galaxy Buds4 Pro adds to the enjoyment of exercise with a comfortable fit.

In the kitchen, the Bespoke AI Refrigerator, Bespoke AI Oven, and Galaxy Z Fold8 create a smarter cooking experience — from ingredient management and recipe recommendations to automated cooking settings.

Samsung Micro RGB TV and soundbars deliver immersive viewing and gaming, while the Bespoke AI Laundry Combo simplifies laundry by handling everything from washing to drying.

For more details about Samsung Week 2026, visit Samsung.com/uk/offer/samsung-week.

1. Event pages and details vary by country. Personalised product recommendations are available only to customers who have consented to marketing and cookies. ︎
2. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. unless canceled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro ︎

Thinking about upgrading your phone, TV or home appliances? With Black Friday approaching, here’s what to consider before you buy, from the features worth prioritising to the questions to ask yourself first.

Samsung Week runs from 14^th October to 3^rd November, with offers across mobiles, TVs, audio, monitors and home appliances. Now in its seventh year, the event coincides with Samsung Electronics’ 57th anniversary.

Whether you’re looking for a better smartphone camera, a new Samsung TV or ways to make everyday household tasks easier, choosing the right technology comes down to how you use it.

The best Samsung Week deals

Looking for the best pre-Black Friday TV deals? Shoppers can claim up to £500 cashback on selected TVs¹, including the 85-inch Micro RGB R95H and the 83-inch S90H with Q990H Q-Series soundbar. Gamers can claim up to £300 cashback on selected Odyssey gaming monitors, including the Odyssey OLED G9².

Customers can also recycle an old TV, home appliance or monitor at Samsung.com/uk for an instant Trade Up discount³ and explore finance options on selected products⁴.

Mobile: choosing your next phone

Which new smartphones are the best for you?

The best smartphone depends on what matters most to you, whether that’s photography, productivity, entertainment or a design that fits your lifestyle. Battery life, camera capabilities, display size and long-term software support are all worth considering.

If your battery struggles to last the day, storage is running out or your phone no longer receives regular security updates, it may be time to upgrade. Eligible Galaxy devices offer up to seven years of OS and security updates, helping you get more from your phone over time.

Which phone has the best camera?

When comparing smartphone cameras, look beyond megapixels alone. Low-light performance, detail, exposure and image processing all affect the final result. AI-enhanced features can help balance bright and dark areas, optimise images and, on compatible devices, remove unwanted objects from photos.

The Galaxy S26 Ultra combines a 200MP camera with a camera system that is 47% brighter than the Galaxy S25 Ultra⁵, plus 10x optical-quality zoom and up to 100x Space Zoom. TechRadar called it “by far Samsung’s best Galaxy S phone yet”.

For those who prefer a more compact design, the Galaxy S26 series offers other options, with IP68 water and dust resistance across the series⁶.

Galaxy Z Fold8 or Z Flip8: which should I choose?

It comes down to whether you want more screen space or a more compact design. The Galaxy Z Fold8 has a 7.6-inch main display for multitasking and watching video, alongside dual 50MP rear cameras.

The Galaxy Z Flip8 folds down to a pocket-friendly size and offers up to 31 hours of video playback under Samsung’s test conditions. Tom’s Guide described it as “one of the sleekest, most refined clamshell foldables you can buy”.

TV: finding the right screen

Which Samsung TV should I buy: Micro RGB or OLED?

When choosing a new TV, consider your room size, viewing habits and the picture quality you prefer. Screen size matters too, with 65-inch, 75-inch and 85-inch TVs offering different options for your space.

The Micro RGB R95H uses red, green and blue LEDs in its backlight to deliver Samsung’s widest-ever TV colour spectrum⁷. Trusted Reviews described it as “An outstanding achievement for such a new technology.” It is available in 65-, 75- and 85-inch sizes.

The OLED S95H lights each pixel individually for deep blacks and rich contrast. Tom’s Guide awarded it five stars. Both models feature Glare Free screens designed to reduce reflections and support refresh rates of up to 165Hz for PC gaming.

For a TV that complements your interior, The Frame Pro displays artwork when not in use, with a selection of free artworks and more than 5,000 available through the Samsung Art Store⁸.

Jeremy Demont, Director of TV/AV Product Management at Samsung UK & Ireland, says: “Buying a TV is a big decision, and choosing the right screen size is an important part of it. A larger screen can make films, sport and gaming feel more immersive, while features such as AI upscaling help bring out the best in the content you already watch. It’s worth looking at the picture technology as well as the inches, so you can feel confident that a bigger screen will deliver an experience you’ll enjoy every day. Think about what matters most to you because you’ll want to enjoy your TV for years to come, so reliability matters too.”

Home: making everyday tasks easier

Are AI-enabled home appliances worth it?

Look for features that make a genuine difference to your routine, whether that’s managing energy use, simplifying laundry or connecting appliances to your phone.

Samsung’s AI Energy Mode can reduce washing machine energy use by up to 70% under specified test conditions⁹, while compatible heat pump dryers can reduce energy use by up to 20%¹⁰. SmartThings also lets you monitor and control compatible connected appliances.

Zeena Hill, Senior Marketing Director for Home Entertainment and Appliances at Samsung UK & Ireland, says: “Time is precious, and the real value of our household appliances is how they ease the daily demands of life. From taking the guesswork out of how much detergent to use or which wash programme to choose, to helping you keep track of what’s in your fridge and what you need to buy next, our appliances can take some of the mental load out of running a home. The best technology doesn’t just perform a task, it takes the decisions around it off your hands.”

Which Samsung appliances should I consider?

• For a connected kitchen: The Bespoke AI Side-by-Side Refrigerator Family Hub 9-inch combines 621 litres of capacity with a touchscreen for recipes, calendars, music and apps, plus SmartThings connectivity.
• For easier laundry: The Bespoke AI Series 9 Washing Machine uses AI Wash+ to sense laundry weight and adjust water and detergent use. AI Ecobubble can improve soil removal by up to 20%¹¹, while Super Speed can wash a load in 39 minutes¹².
• For drying clothes: The Tumble Dryer Series 6+ Optimal Dry uses sensors to adjust drying time and offers SmartThings connectivity. Pair it with a compatible connected washer to use Auto Cycle Link¹³.

Ready to upgrade?

Explore early Black Friday deals and find the right product for you at samsung.com/uk/offer/samsung-week/. Check product eligibility and full offer terms before purchasing.

1. Samsung Electronics (UK) Limited. UK (incl. CI & IOM) residents aged 18+ or registered companies. Purchase a selected new Samsung product between 23.09.26 – 27.10.26 from a participating retailer. Claim cashback within 30–60 days of purchase. Max 5 claims per household or business. To claim and for full T&Cs, see https://samsungoffers.claims/2026cashbackUK. ︎
2. Samsung Electronics (UK) Limited. UK (incl. CI & IOM) residents aged 18+ or registered companies. Purchase a selected new Samsung product between 23.09.26 – 27.10.26 from a participating retailer. Claim cashback within 30–60 days of purchase. Max 5 claims per household or business. To claim and for full T&Cs, see https://samsungoffers.claims/2026cashbackUK. ︎
3. Only available at samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
4. Purchase from samsung.com. Subject to eligibility. T&Cs apply. ︎
5. 47% more light on 200MP Wide camera and 37% on 50MP Telephoto (5x Optical Zoom) camera on Galaxy S26 Ultra. Brightness improvements shown are compared to Galaxy S25 Ultra. ︎
6. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. No ingress of dust; complete protection against contact (dust-tight). Water and dust resistance of device is not permanent and may diminish over time because of normal wear and tear. ︎
7. Samsung’s Red, Green and Blue LEDs are the smallest of any LED TV available on the market and are the first to measure less than 100 micrometres across. Statement verified as of August 2025. ︎
8. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification. ︎
9. Based on internal testing on the WW7000D models on a Cotton 40 degrees wash with the AI Energy Mode turned on compared to not using AI Energy Mode. ︎
10. Based on internal testing on the DV90BB9445GH model on the SuperSpeed course with a 5kg load with the AI Energy Mode turned on compared to the AI Energy Mode turned off. ︎
11. Based on internal testing in accordance with IEC 60456-2010 of the WF90F/24 Cotton Default with Ecobubble on a 4kg wash load compared to Cotton Default without Ecobubble. Results may vary depending on actual usage conditions. ︎
12. Based on using Super Speed at the default settings with a 5kg load. ︎
13. Auto Cycle Link is only available when both the washing machine and the tumble dryer have AI Control and are Wi-Fi connected. ︎

The next phase of consumer AI will not be defined by how often people think about it, but by how naturally it fits into their lives. Samsung’s approach is to make AI easy to adopt: technology that understands preferences, responds to context and removes small points of friction without requiring people to learn new behaviours.

This idea was central to Samsung Connect at IFA 2026, where Samsung showed how its ‘Companion to AI Living’ vision is taking shape across the connected ecosystem. The aim is simple: AI should work for people, quietly personalising experiences and making familiar tasks easier.

TV becomes a personalised companion

The TV is one of the clearest examples. Samsung TVs already use AI to improve lower-resolution content and enhance sound so dialogue is easier to hear. Vision AI Companion ¹ takes this further by learning what viewers like and proactively offering personalised recommendations at the right moment.

It also brings together AI services including Bixby, Gemini, Perplexity and Copilot, allowing viewers to use natural conversation to discover content or find contextual information. The technology becomes part of the viewing experience rather than another system to manage – AI working in the background, ready when it is useful.

A connected home that reduces everyday effort

The same principle extends into the home. Through SmartThings, connected devices can share useful updates across screens, smartphones and wearables – such as letting someone know when the washing is finished, wherever their attention happens to be.

In the kitchen, the latest Bespoke AI Refrigerator Family Hub uses AI Vision to recognise more food items and suggest recipes tailored to individual tastes. Samsung’s AI-powered appliances are designed to support existing routines, helping households manage food, energy and everyday tasks with less effort.

Mobile AI that keeps people in the moment

On mobile devices, Samsung is applying the same thinking to creativity and communication. Features such as My FanCam on the Galaxy S26 FE can track a subject, crop footage and create social clips automatically, reducing the time and technical steps needed to turn a moment into content.

Across each category, the role of AI is consistent. It should simplify the experience, not add complexity. By building intelligence into devices people already use and connecting those experiences through its ecosystem, Samsung is making AI feel less like a new technology to adopt and more like a natural companion to everyday life.

1. Vision AI Companion is available worldwide in English and limited to seven European languages: English, French, German, Italian, Spanish, Portuguese and Polish* (*by the end of Oct 2026). Other global languages include: Korean, Vietnamese and Thai. ︎

“Home appliances are products that consumers rely on for many years. We believe supporting them over time requires not only reliable hardware, but also software that continues to evolve,” said Jeong Seung Moon, Executive Vice President and Head of the R&D Team of the Digital Appliances (DA) Business at Samsung Electronics. “Through this latest regular software update, we aim to help our appliances remain useful and up to date throughout the ownership journey, enhancing the long-term value consumers receive from products they already own.”

Bespoke AI Refrigerator Family Hub’s Newest AI Features Expand Globally

Building on the software update first introduced to select Bespoke AI Refrigerator Family Hubs in the U.S. in May, Samsung is expanding its newest AI-powered refrigerator experiences to additional global markets.

Refrigerators with built-in cameras and AI Vision, including 21.5-inch and 32-inch Family Hub released between 2021 and 2025 plus select 9-inch Family Hub models released in 2025, will receive the updated AI Vision built with Google Gemini.² The update expands the refrigerator’s ability to recognise and manage food items, helping users keep track of what is stored inside and make everyday food management easier.

With this update the refrigerator can recognise a much wider range of fresh and packaged foods, including branded and region-specific items.

In addition, screen-based experiences like Now Brief ³ and What’s for Today? provide users with personalised information and help simplify meal decisions on a daily basis.

Seamless Interaction with Bespoke AI Laundry Appliances

Samsung is also extending its latest software experiences to select laundry appliances released in 2024 and 2025, including Bespoke AI Laundry Combo, Washer, and Dryer models.

A key part of the update is Bixby,⁴ which enhances voice recognition and enables more natural interactions with laundry appliances. This allows users to communicate with their appliances more intuitively while carrying out everyday laundry tasks. For example, users can simply say, “When will my laundry be finished?” and Bixby will understand and reply with a phrase such as, “Your laundry is set to finish in two hours and 25 minutes.” ⁵

The update will introduce a refreshed interface aligned with Samsung’s latest laundry experience, offering more intuitive controls and information delivery on applicable models equipped with 7-inch Smart Screens. This will be achieved by adding Easy Mode⁶, which streamlines the screen layout and simplifies key information in an easy-to-access format.

Availability

The updates will begin rolling out in phases from September 2026. Actual timing, supported features, and availability may vary by product, model year, and market ⁷

1. The user will be alerted of updates through the appliance screen when available. ︎
2. Google Gemini is provided by Google LLC. Service availability, supported functions and accuracy may vary by country, language, device model and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings. Features or results may vary by subscription. ︎
3. A Wi-Fi connection and Samsung, Google or Microsoft account may be required. User must use the same log-in account on each device. Availability of certain apps may vary by country, region, service provider, network environment or device and may change without notice. ︎
4. Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognises certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America).  ︎
5. Bixby responses provided in the text are examples. Actual responses may vary. ︎
6. Easy Mode can be selected through the device’s Smart Screen under Settings > Display > Control Theme menu. ︎
7. Timelines, features, and availability are subject to change without notice. ︎

“Customers around the world increasingly expect home appliances to harmonise with their living environments,” said Hyoung Min Park, Vice President and Head of the Customer Experience Team of the Digital Appliances (DA) Business at Samsung Electronics. “By bringing our flat design to a wider range of laundry appliances, Samsung aims to deliver a consistent design experience that combines refined aesthetics with thoughtful usability.”

Refined Flat Design Improves Interior Fit and Usability

Samsung’s expansion of its signature flat design to the new washing machine lineup marks the latest evolution of the company’s design approach across its home appliance portfolio.

Compared to Samsung’s previous designs that featured more protruding front elements, the updated design offers a flat front surface with a more uniform appearance. This creates a cleaner, more sophisticated look that blends naturally into modern interiors and living environments.

Beyond aesthetics, the design also enhances everyday usability. The larger door with a wider opening angle enables easier access when loading and unloading laundry, making the task more convenient. More broadly, the new lineup and the showcase during IFA reflect Samsung’s continued efforts to expand refined design experiences to more consumers and living spaces.

Features Designed for Everyday Laundry Needs

In addition to the redesigned exterior, the new lineup incorporates key laundry technologies previously available on select premium models, bringing advanced washing experiences to more consumers. To address growing consumer demand for faster wash cycles and more efficient laundry routines, the lineup features Bubble Shot, which sprays water throughout the drum. This helps reduce wash time while maintaining effective cleaning performance, ² providing a more convenient laundry experience for users.

The lineup also comes with Ecobubble technology, which allows detergent to dissolve more quickly and distribute more evenly across fabrics, helping users save energy while washing clothes effectively, even at low temperatures.³

By combining a refined exterior with advanced laundry technologies, Samsung’s new washing machine lineup delivers a more intuitive laundry experience across diverse households. The company will continue to expand user-focused design approaches and technologies across its home appliance portfolio.

Exhibition Information

Samsung is showcasing its latest innovations at Samsung Connect, which is being held at Humboldt Carré in Berlin from Sept. 2-6. The new washing machine lineup is on display, allowing visitors to see the products’ refreshed design ahead of their official launch.

1. The products shown at IFA 2026 are development-stage display models. Specifications are subject to change, and commercial availability has not been determined. ︎
2. Based on internal testing using the Cotton cycle on a WW7400D model with Bubble Shot compared to a conventional Samsung washing machine without Bubble Shot. Results may vary depending on the type of laundry and the usage environment. ︎
3. Based on internal testing in accordance with IEC 60456 using AI Energy Mode combined with Ecobubble compared to default settings. Results may vary depending on conditions of use. ︎

Samsung Electronics Co., Ltd. today announced that it will showcase a new Bespoke AI Washer model during IFA 2026 ¹ that will be coming to the UK. A 13kg large-capacity model engineered to fit within a standard 600mm depth.

As the official main sponsor of the IFA Creator Hub, Samsung will showcase its latest innovations at Humboldt Carré in Berlin, Germany from Sept. 2-6. The new Bespoke AI Washer will be among the products on display, highlighting Samsung’s latest advances in technology.

The new model combines improved energy efficiency and greater capacity with space-efficient design and AI-powered fabric care to help consumers manage laundry more efficiently and conveniently.

“At Samsung, we are continually challenging the traditional trade-offs between energy efficiency, capacity and convenience,” said Hyoung Min Park, VP and Head of the Customer Experience Team of the Digital Appliances (DA) Business at Samsung Electronics. “During IFA 2026, we’re demonstrating how innovation can help consumers save energy, handle larger loads and enjoy a more intelligent and convenient laundry experience.”

13kg Bespoke AI Washer Offers Increased Capacity With Standard-Depth Footprint

Samsung will showcase the new Bespoke AI Washer with large capacity, which brings a 13kg washing capacity to a standard European design depth of 600 mm.

Using SpaceMax technology, which creates more space inside to enhance the mechanical design and incorporate a larger drum without increasing the external dimensions, the washer increases internal volume while maintaining a compact 24-inch form factor. This space-efficient design allows users to wash larger loads, bedding, and bulkier items while helping the appliance fit within common European kitchen, utility-room, and furniture configurations.

The washer also incorporates Samsung’s mono-body design, creating a unified form designed to blend naturally into a wide range of interiors. A slim front frame reinforces its streamlined silhouette, while refined colours, materials, and finishes contribute to a clean, understated appearance.

At the centre of the interface is a large touch display visually integrated with the detergent compartment. From this display, users can intuitively access cycle controls, connected features, and personalised laundry services through SmartThings.²

Larger 10kg Bespoke AI Washer Brings New Efficiency Milestone

There will also be a new Bespoke AI Washer with A-70% energy efficiency³ that marks a new step forward for Samsung, following the A-55% Bespoke AI Washer introduced at IFA 2024 and the A-65% model showcased at IFA 2025.

The new washer will be designed to consume up to 70% less energy than the minimum energy efficiency requirement for a Class A rating in Europe, while increasing washing capacity from 9 kg ⁴ to 10 kg. By improving capacity and energy efficiency simultaneously, the new model builds on the company’s continued research into overcoming the traditional compromise between washing larger loads and reducing energy consumption.

Samsung has achieved these gains through engineering improvements across key areas, including motor efficiency, thermal management, and wash-cycle design. Together, these technologies reduce electricity consumption while maintaining effective cleaning performance and everyday usability.

Auto Open Door Helps Keep the Washer Interior Fresh

For added convenience, both washers feature Auto Open Door. Once a wash cycle is complete, the washer door opens gradually to help release residual moisture from inside the drum. By automatically ventilating the interior after a cycle, Auto Open Door helps keep the washer interior fresh between cycles.

Together, the new A-70% and 13 kg Bespoke AI Washers reflect Samsung’s continued effort to challenge  traditional laundry trade-offs. They deliver great capacity with lower energy consumption, making everyday laundry more intelligent and convenient.

1. The Bespoke AI Washer models shown at IFA 2026 are development-stage display models. Specifications are subject to change, and commercial availability to be determined. ︎
2. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required ︎
3. The Bespoke AI Washer with A-70% energy efficiency will not be coming to the UK currently but available in other markets. ︎
4. Compared to the previous model WF90H09C4S with A-65% energy efficiency and 9kg washing capacity ︎

Highlights include previewing future Bespoke AI Washer models ¹ designed to help consumers save energy and manage running costs, three industry-first gaming monitor innovations, the recently announced Galaxy S26 FE and the new Galaxy Book6, launching this week. The experience builds on Samsung’s longstanding partnership with IFA and its commitment to delivering meaningful innovation across Europe. Samsung is also the official main sponsor of the IFA Creator Hub at Messe Berlin.

“AI should deliver tangible benefits that people can see and experience in their everyday lives,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “At IFA 2026, we’re showcasing how Samsung is levelling up its AI across our TVs, mobile devices and the connected home, in practical and accessible ways. Whether it’s helping people save energy, enjoy richer entertainment experiences or access powerful AI features across more devices, our focus remains on technology that improves everyday life.”

Celebrating 20 Years as the World’s Number One TV Brand

For 20 consecutive years, Samsung has held the position of the world’s number one TV brand ². The latest product portfolio and innovations that has maintained this leadership position will be showcased at IFA.

Delivering the next generation of TV experiences, Micro RGB represents a major advancement in picture quality, using microscopic red, green and blue LEDs to deliver exceptional precision across colour, contrast and clarity.

Helping users discover and enjoy content more easily, Vision AI Companion³ is available across Samsung’s 2026 TV line-up and brings conversational AI to the TV, providing personalised recommendations and contextual information without interrupting the viewing experience.

Samsung’s leadership is built on not only delivering exceptional viewing experiences, but on an ecosystem that extends beyond the screen. By bringing together premium hardware, intelligent software and content within one connected platform, Samsung continues to enhance entertainment throughout the lifetime of the TV. Samsung TV Plus, which now reaches more than 100 million monthly active users globally, is a key part of this experience.

Industry – First Gaming Monitor Innovation

With its latest gaming monitor portfolio, Samsung is continuing its display leadership with a series of industry-first products designed to push the boundaries of gaming performance and deliver more immersive and responsive experiences for consumers.

These include the Odyssey G75SJ, the world’s first 42″ Curved OLED gaming monitor, providing a wide cinematic view and 4K OLED picture quality on a larger screen. The Odyssey G60H 27″, the world’s first 1100Hz monitor, giving players the speed to trust their instincts, push harder and compete at their highest level. The Odyssey OLED G9, the world’s first 49-inch DQHD gaming monitor with a 360 Hz refresh rate. Lastly, the Odyssey OLED G8, a 32-inch UHD OLED monitor that pairs QD-OLED picture quality with a top refresh rate of 360 Hz for fast, fluid gameplay and Triple Mode support.

AI- Powered Appliances Designed Around Everyday Living

Announced at IFA, Samsung is expanding its Bespoke AI Washer range with new 10kg and 13kg models designed around greater energy efficiency, capacity and convenience. The new 10kg model consumes up to 70% ⁴ less energy than the minimum energy efficiency requirement for a Class A rating in Europe, while the 13kg model delivers greater capacity within a European standard 600mm depth using SpaceMax technology.

Samsung is also showcasing the latest Bespoke AI Refrigerator Family Hub updates, bringing enhanced AI-powered food recognition and connected kitchen experiences to the home.

Bringing Galaxy AI to More People

At IFA, Samsung is also giving visitors the opportunity to experience the recently announced Galaxy S26 FE. First in the Galaxy S26 lineup to launch with One UI 9, Galaxy S26 FE pairs advanced camera capabilities with the latest Galaxy AI.

The Galaxy S26 FE includes many of the AI-powered experiences available across the Galaxy ecosystem, enabling more consumers to benefit from advanced AI features which include a flagship-level camera experience and intelligent editing tools designed around how consumers capture, create and communicate today.

Samsung is also announcing a new 14-inch Galaxy Book6 this week, further expanding access to premium Galaxy experiences across the connected ecosystem. Combining up to 25 hours of video playback ⁵, Intel® Core 3 and Core 5 performance, Galaxy AI-enabled features and the design language of the Galaxy Book6 family, the new model brings Samsung’s innovations to even more consumers.

For more information on the products featured in this release, please visit the Samsung Global Newsroom.

1. The Bespoke AI Washer models shown at IFA 2026 are development-stage display models. Specifications are subject to change, and commercial availability to be determined. ︎
2. Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia. ︎
3. Vision AI Companion is available worldwide in English and limited to seven European languages: English, French, German, Italian, Spanish, Portuguese and Polish* (*by the end of Oct 2026). Other global languages include: Korean, Vietnamese and Thai. ︎
4. Based on Samsung internal testing.  The energy consumption of this Bespoke AI Washer [WF90*/24 (10kg)] achieves an EEI of 15.5 (15.3 kWh / 100 cycles), which is up to 70.2% more energy efficient compared to the minimum threshold for Class A (EEI 52 for 10kg models) under Regulation (EU) No 2019/2014. Final testing to be conducted prior to EPREL registration. Results may vary depending on the usage environment. Energy ratings tested with the Eco 40–60 program. ︎
5. Based on results from internal lab tests for local video playback time conducted by Samsung. Tested with results from a pre-release version of the device under settings (1080p video playback from video files stored on the device’s local storage, player-Windows video players (Media Player, Movies & TV, Films & TV) with full screen, brightness-150nits, wired earphone with default volume, airplane mode on) without connection to Wi-Fi or mobile network, measuring the time until the device is discharged to 2%. Battery life varies significantly depending on settings, network environment, usage patterns and other factors. ︎