The test call was made on the Intel Xeon 6 SoC optimised for vRAN software capable of supporting intensive workloads, AI applications and services across 2G, 4G and 5G networks on a single high-performance server. This streamlined configuration paves the way for Vodafone to manage fewer systems and less hardware that perform on par or better than traditional RAN baseband solutions, while reducing costs, energy consumption and providing a more flexible foundation to introduce AI throughout its network. This milestone was achieved in tandem with ecosystem partners, Dell Technologies (server) and Wind River (cloud platform) and will be commercially deployed during 2026.

The announcement builds on the selection of Samsung as a key strategic partner for Vodafone’s deployment of Open RAN at scale across Europe. Together, the companies deployed their first Open RAN test site in Germany last year and have been extending the technology to additional commercial sites. Later this year, the Hanseatic city of Wismar in the federal state of Mecklenburg-Western Pomerania is set to become the first city in the Vodafone mobile network in Germany to be fully equipped with Open RAN. With network performance matching or exceeding that of traditional hardware-based solutions, Vodafone’s Open RAN deployment in Germany is on track to cover broader regions in the country in a phased approach, driven by the rapid integration of the latest processor advancements.

Samsung and Vodafone have continued to strengthen their network collaboration based on open architecture by integrating advanced processors and incorporating AI-powered automation into commercial networks. By fostering an open ecosystem, Open RAN accelerates the delivery of high-performance, energy-efficient connectivity while enabling Vodafone to rapidly introduce innovative services that seamlessly adapt to evolving customer demands.

“Vodafone is focused on delivering the best possible customer experience by building a future-ready network,” said Marco Zangani, Director of Network Strategy and Architecture, Vodafone. “The test conducted with Samsung, alongside our implementation of open network architecture, supports this strategy, enabling us to introduce new 5G-Advanced services while enhancing energy efficiency and streamlining operations through automation and AI from the cell site to the edge of the network and in the core.”

Samsung’s vRAN offers the flexibility to support the latest processing technologies as they come to market, ensuring operators remain ahead of the industry’s rapid innovation cycle. Operators can efficiently manage network resources and apply unused computing capacity to host and run AI and edge applications directly on their existing telco infrastructure, closer to where the data is generated and used. Such versatility enables seamless processing power management, and enhances responsiveness, while also paving the way for next-generation customer experiences that range from emerging devices to more dynamic, latency-sensitive applications.

“This breakthrough with Vodafone shows how a software, cloud-native approach empowers networks to become more efficient, more adaptable and ready for what’s next,” said Everth Flores, Vice President and Head of Samsung Networks Europe. “By advancing toward more flexible networks, we are not only facilitating immediate AI adoption but also laying the essential groundwork for an AI-native, 6G-ready infrastructure. We are proud to continue our momentum with Vodafone, as we expand and modernise connectivity in markets across Europe.”

To efficiently manage software-driven networks at scale, Samsung and Vodafone are taking a more intelligent approach to automation, made possible by Samsung CognitiV Network Operations Suite (NOS). This AI-powered automation solution is the ideal fit for Vodafone’s large-scale Open RAN deployment and AI transformation across Europe, by enabling one-click network deployment and easier upgrades.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung is driving the industry to advance 5G networks and paving the way for 6G and beyond with its market-leading product portfolio, from purpose-built RAN, vRAN, Open RAN, AI-RAN and core to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

[1] ©Intel, the Intel logo and other Intel marks are trademarks of Intel Corporation or its subsidiaries.

Samsung Electronics Co., Ltd. today announced the successful completion of a multi-cell test at its R&D center, combining Samsung’s virtualised RAN (vRAN) software with NVIDIA’s accelerated computing platform. The test validates the performance of this integrated solution in a realistic network environment, marking a key step toward commercial deployment.

Samsung will feature this milestone at Mobile World Congress (MWC) 2026 as part of its broader effort to further advance AI enhancements into its market-leading, software-driven network portfolio using NVIDIA platforms. The company will present an AI-RAN demonstration running on NVIDIA AI infrastructure―an AI-based downlink performance boost (AI MIMO^[1] beamformer) that leverages AI algorithms for improved throughput. This demonstration will show how AI can deliver higher spectral efficiency for operators, extracting more capacity from existing spectrum. Together, these activities reflect Samsung’s leadership in bringing AI-RAN innovation towards commercialisation.

“As AI-powered capabilities become integral to meeting the demands of evolving networks and growing traffic needs, Samsung’s vRAN takes center stage with its software-based architecture,” said Keunchul Hwang, Executive Vice President and Head of Technology Strategy Group, Networks Business at Samsung Electronics. “The successful multi-cell test with NVIDIA is another reinforcement of Samsung’s endeavor and leadership in providing operators with more flexibility and the best performance, with an enriched ecosystem consisting of industry-leading CPU and GPU partners such as NVIDIA.”

The companies are also collaborating on driving innovations to enable high-speed connections between the CPU and GPU, by leveraging Samsung’s vRAN and NVIDIA’s unified processor that embeds CPU and GPU into a single chipset. This allows fast and efficient data exchanges between CPU and GPU while enabling optimal balance of performance and total cost of ownership.

Last month, Samsung and NVIDIA continued toward commercialisation by completing the integration of Samsung’s vRAN software and NVIDIA’s ARC Compact equipped with NVIDIA Grace CPU and NVIDIA L4 GPU. Going forward, Samsung is committed to further exploring and verifying the synergies that these solutions bring to advanced networks.

“Operators today need AI-native, software-defined infrastructure to stay ahead of evolving connectivity demands. Samsung’s successful multi-cell validation and innovative AI beamforming solution on NVIDIA AI Aerial mark an important milestone towards AI-RAN commercialisation,” said Soma Velayutham, VP of AI and Telecoms, NVIDIA. “

By combining its experience from large-scale commercial vRAN deployments and expertise on computing platforms from partners like NVIDIA, Samsung commands the lead in AI-powered, software-based networks.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from purpose-built RAN, virtualised RAN, Open RAN, AI-RAN, Cloud-native vCore to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

[1]Multiple-input multiple output, a wireless technology that uses multiple antennas at both the transmitter and receiver to boost data speeds, increase capacity and improve range.

Samsung Electronics Co., Ltd., today announced new breakthroughs with AMD across Samsung’s network portfolio – including 5G Core, virtualised RAN (vRAN) and private networks. This achievement marks a key milestone for both companies that move forward from the joint verification stage to commercial deployments, reinforcing the level of the strategic collaboration for software and AI-driven network innovation.

Recently, Samsung was selected by Videotron to deploy its 5G Non-Standalone (NSA) and 4G LTE Core gateway solutions, powered by AMD EPYC 9005 Series CPUs. Through this project, Samsung is expanding its presence across Canada and beyond, accelerating its cloud-native AI core footprint while retaining operator confidence in Samsung’s proven partner ecosystem and network solutions.

At MWC 2026, Samsung will demonstrate its AI-RAN breakthrough developments by leveraging its AI-powered vRAN with AMD EPYC processors. Following last year’s validation milestone, both companies will introduce the successful results of multi-cell testing conducted at Samsung’s R&D Lab, enabling scalable deployments and greater processor flexibility within software-based network environments.

This achievement highlights Samsung’s ability and commitment to reach commercial-grade, AI-powered vRAN performance using a fully virtualised software stack on the latest AMD CPU without additional accelerators. It underscores Samsung’s ongoing shift toward software-driven architectures designed to reduce hardware dependency and provide operators with greater choice and adaptability.

“Samsung’s accomplishment with AMD emphasizes what’s possible when AI-native, open and virtualised architectures meet advanced compute innovations,” said Keunchul Hwang, Executive Vice President and Head of Technology Strategy Group, Networks Business at Samsung Electronics. “We’re making headway to help operators fully scale AI-native networks today with commercial-grade performance and greater infrastructure optionality, ensuring their networks are ready to evolve with emerging technologies and use cases.”

“AMD EPYC CPUs are built to handle the intensive compute requirements of modern telecommunications infrastructure,” said Derek Dicker, corporate vice president, Enterprise Business Group. “Our latest multi-cell vRAN testing with Samsung demonstrates how our latest generation EPYC processors deliver the performance, efficiency and scalability that network operators and enterprises need to build next-generation networks that are ready for AI, automation and future innovations.”

The companies have also expanded their joint efforts for AI-driven enterprise solutions. At MWC, Samsung will present its Network in a Server (NIS)— a fully virtualised next-generation, Edge-AI solution powered by AMD’s CPU. This solution helps operators easily incorporate AI into their networks, reduce operational complexity and unlock new opportunities. Samsung will demonstrate various AI on RAN use cases using NIS verified in real-world environments with a major Japanese operator. These use cases span video analysis, sensor and radar detection services based on Integrated Sensing and Communication (ISAC) technology, and hyperconnectivity for next-generation devices.

Samsung is committed to embracing a robust, technology forward ecosystem of chipset partners, providing operators with diverse optionality to accelerate a flexible, AI-powered and cloud-native network evolution.

Samsung Networks has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from purpose-built RAN, virtualized RAN, Open RAN, AI-RAN, Cloud-native AI core to private network solutions and AI-powered automation tools and applications. The company currently provides innovative network solutions to mobile operators that deliver boundless connectivity to hundreds of millions of users worldwide.

This milestone underscores Samsung’s commitment to advancing mission-critical networks globally, supporting government agencies to keep communities safe. Designed to prioritise network access for first responders in emergencies, ESN will deliver reliable and seamless connectivity to over 300,000 first responders in the U.K.

Alongside IBM and other industry-leading partners, Samsung will support the core mission-critical communications systems with its best-in-class MCX solution, which is backed by Samsung’s deep expertise honed from successful nationwide public safety network deployments in the U.S. and Korea. Samsung’s MCPTX solution will enable intuitive multimedia sharing in real-time, allowing first responders to assess emergency situations more accurately as well as act with enhanced responsiveness.

“As mission-critical communications are of the utmost importance for the nation’s security and protection of its citizens, Samsung is proud to take part in this program to evolve public safety networks in the U.K.,” said Everth Flores, Vice President and Head of Samsung Networks Europe. “At the heart of this collaboration lies Samsung’s undisputed technological competence, on top of the solid trust that we have garnered with our successful mission-critical solution deployments around the globe. Harnessing the momentum of this milestone, Samsung will continue to contribute to building a more secure, connected society.”

“We are proud to support the Emergency Services Network (ESN) in delivering a secure and resilient communications platform to empower frontline emergency services,” said Rahul Kalia, Managing Partner at IBM UK and Ireland. “Working with our ecosystem partners, we will deliver mission-critical services for first responders to enhance safety in our communities across Great Britain. We look forward to working with the Government to deliver this in a timely and cost-effective manner.”

With its full suite of mission-critical solutions, Samsung has accumulated its expertise in the public safety sector globally by working together with leading operators and government stakeholders on successful MCPTX deployments, starting with building the world’s first 3GPP standard-compliant nationwide public safety network in South Korea. The company also worked with one of the largest national operators in the U.S. to bring America’s first-ever nationwide MCPTX solution. More recently in Canada, Samsung teamed up with Tier 1 operator to deploy the country’s first MCTPX solution in 2022.

Samsung has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product

Kiara Taylor was awarded first place with ReGrow in the 18-25 category

LONDON, UK – 26^th May, 2023 – Samsung Electronics Co. (UK) Ltd has announced the winners of its third national Solve for Tomorrow Competition. This competition seeks to give young people in the UK & Ireland the opportunity to gain skills and receive top-tier advice from leading industry experts, giving them a roadmap for the future, and a creative space to develop exciting new technology for good.

In the 16-18 category, Joseph Birch from Bromley, 16, Ben Sindall from Epsom, 16, and Liam Bridgman from Beckenham, 17, were awarded 1^st place with OLEO, a device that removes microplastics from polluted water using waste cooking oil from fast food chains and restaurants.

Kiara Taylor, 24, from Sandhurst, Berkshire, was awarded 1^st place in the 18-25 category with ReGrow, which repurposes e-waste to make a low-cost irrigation system aimed at farmers in Ghana to help them increase their crop yield.

Joseph, who was delighted to be part of the team that won the 16-18 category, said he wanted to turn his passionate views on microplastic into a reality.

He said: “We really hope we can further develop our idea and create an actual real-life product and business. We’ve worked with incredible people, like our mentor and some of the amazing people at Samsung – it has been such a great experience and we hope that continues.”

His teammate Liam added: “We think tech in the future will play an imperative role in how everyone lives their lives. If you look at the development even over the last 20 years with the first smartphone, all the way to the phones we have now, it’s grown at such as exponential rate, and it’s just going to keep evolving into new areas we haven’t seen yet.”

Kiara was thrilled to be crowned the winner of the 18-25 category and said: “This competition will allow me to develop my idea further, which will involve second round prototyping and testing, and looking at how to actually implement it in Ghana, which is my target country, which is obviously different to the UK, so that will be really interesting.

“I learned how to build a business, and especially as a young person, I don’t have that much industry experience, so it was really helpful meeting the mentors and experts who have done it already, and also meeting the other contestants who are all in the same boat as you.”

(Left to right) Joseph Birch, Ben Sindall and Liam Bridgman were awarded first place with OLEO in the 16-18 category

The Solve for Tomorrow Competition is designed for 16-25 years olds as part of Samsung’s key mission to use technology for social good. Every year, the competition is open to young people from all backgrounds with no experience or qualifications needed, empowering the next generation of creators and innovators to carve a new path in the tech world and drive positive change.

The core themes of the competition are solving obstacles related to Education, Sustainability, Diversity, Equity & Inclusion, and Social Isolation. Each finalist has been through a series of workshops and received expert mentoring from a range of Samsung leaders, in areas spanning from Marketing to Connected Technologies to help hone their skills and develop their creative ideas.

Since last year, the prize offering has been enhanced, meaning the winners from each age group will receive £10,000 each, paired with three months of focused mentoring from the Startup Discovery School – a new programme that aims to help young people become entrepreneurs. The Startup Discovery School builds bespoke innovation programmes for startups and businesses that are solving global challenges, such as climate change and environmental and social sustainability issues. Throughout the competition, the Startup Discovery School designed and delivered workshops to the contestants to help expand their innovative capabilities. Two runners-up from each age category will also receive £1,000 each, to encourage the participants to continue to dream big and keep creating. All finalists will also receive a Samsung Galaxy Z Flip 4.

An initial 24 ideas were selected for the semi-finals, and five finalists were selected from each category. The four runners-up in the 16-18 category are:

• Venicheck: Alice Flanders from Buckinghamshire – Awarded 2^nd place: A practice IV arm with veins for healthcare professionals to use in training.
• Cashband: Henry Hudson from Yorkshire – Awarded 3^rd place: A contactless wristband for homeless individuals that can be used to receive donations and make payments.
• Care Connect: Lara Wong, Mihika Deshpande and Simone Banerjee from Surrey – Awarded 4^th place: An app for caregivers of those with dementia, offering mental health support and connection.
• GEA: Grace Jones, Peggy Gordon, Hannah Youds and Mia Smith from Cheshire – Awarded 5^th place: A software programme for children in developing countries and neurodiverse children to overcome barriers to their education.

The four runners up in the Solve for Tomorrow 2023 18-25 category are:

• CarbonTrac: Yasmine Abdu from London – Awarded 2^nd place: An app that uses AI to help shoppers make sustainable choices by tracking carbon footprint, suggesting eco-friendly alternatives, and rewarding users for making sustainable choices.
• RoHo: Ysobel Emily Poppy from Nottinghamshire – Awarded 3^rd place: Gloves that mimic the heat, pressure, and feel of handholding for those affected by social isolation.
• Themis: Muhammad Omar Hijazi from London – Awarded 4^th place: An app that helps students from disadvantaged communities with CV tips, access to internship opportunities, and developing technical and vocational skills.
• CTRL BAND: Tom Christensen from Oxfordshire – Awarded 5^th place: An armband that reads contractions in the finger muscles of amputees, turning muscle contractions into a digital signal that can be used as a computer input for gaming and typing.

Solve for Tomorrow originally launched in the US in 2010 and has since seen more than 2.3 million students take part from over 55 countries, in a quest to use technology as a force for good.

Paul Scully, Minister for Tech and the Digital Economy, who attended the Awards ceremony said: “It is truly inspiring to see our next generation demonstrate such passion for innovation. Technology is at the core of today’s society and not only can it be harnessed in the right way to empower people and the planet, but it also offers great future career options.  Competitions such as Samsung Solve for Tomorrow, provide a positive platform to promote new voices, ideas and talent. It’s brilliant to see a technology leader such as Samsung create these opportunities for our young people in the UK.”

Soohyun Jessie Park, Head of Corporate Social Responsibility at Samsung Electronics UK, said: “Solve for Tomorrow has gone from strength to strength over the past few years, fuelled by the unbridled talent and enthusiasm of our participants who raise the bar each time with their ideas to improve the world around them. This year’s competition has again encouraged us all to look at what is possible and push the boundaries using technology. We can’t wait to see where our winners take their ideas next.”

For more information on Solve for Tomorrow visit: https://www.samsung.com/uk/solvefortomorrow/

Here, Junghoe Kim of Samsung Research ^[1]‘s Robot Center offers exclusive insights on the company’s latest robots.

Robotics: Reimagining Robots as Life Companions

Q: What is the theme for Samsung Research’s showcase at CES 2022?

The overall concept for Samsung Research at CES 2022 is “Digital, Meet Physical”. We’ve gone to great lengths to show how the personalized experiences that millennials and zoomers value can be seamlessly connected to the digital world.

To that end, the ‘house’ that we set up at CES was designed to resemble a digital world like a metaverse. Our AI ​​Avatar was created to identify users’ locations in the real world using UWB (Ultra Wide Band) location recognition technology, and interact with them through the nearest smart home product.

At this year’s CES, two types of companion robots will be introduced: the Samsung Bot i, an interactive robot, and the Samsung Bot Handy, a manipulation robot that can assist with household chores. They can help users by arranging a video conference for an urgent meeting, or by setting the table for a meal. Our CES 2022 booth demonstrates how AI and robots can come together to introduce innovative user experiences to the home of the future.

Q: What are some of the Samsung Bot i and Samsung Bot Handy’s most innovative features and technologies?

The Samsung Bot i is an interactive robot that utilizes balance control technology. It moves like a living being, making dynamic and life-like movements. When it’s next to the user, it moves alongside them and offers various forms of support. When it’s away from the user, it manages various tasks for them using its telepresence ^[2] function.

The Samsung Bot Handy is a robot that helps out with various household chores using manipulation^[3] technology. This enables the robot to recognize objects at home and skillfully pick them up. Whereas at last year’s CES, we showcased a technology that could pick up a single object based on learning, this year, we will introduce a scenario called “tableware handling”. This technology enables the robot to pick items up after recognizing multiple objects and analyzing the surrounding environment.

¹ Samsung Electronics’ advanced R&D hub, which leads the development of future technologies for its Device eXperience division.

² Refers to a virtual video conferencing system that makes participants feel as if they are in the same room.

³ Refers to the skillful manipulation of objects with hands. This includes picking objects up.

The Galaxy Watch4 Classic Thom Browne Edition will be available in limited quantities, exclusively on www.samsung.com/uk/ on 29^th September 2021.

Designed for the individual who wants to make a fashion statement, the Galaxy Watch4 Classic Thom Browne Edition presents a perfect harmony between innovation and design. Both the strap and watch face feature elements of Thom Browne’s signature style, with a premium rhodium-plated finish adding a sophisticated yet unique charm. The watch is also complete with Samsung’s renowned rotating circular bezel, presenting both a stylish and functional device.

The watch comes with a selection of three straps, so customers can tailor their look based on their personal style. From a white leather strap with sophisticated stitching details, to a fabric strap with Thom Browne’s signature colours, and a grey strap made of hard-wearing FKM, customers can find the perfect complement to suit their needs.

Previous collaborations with Thom Browne include the Galaxy Z Fold2 5G and Galaxy Z Flip, with both foldable devices featuring the fashion brand’s iconic and sartorial style – a geometric grey colour palette with Thom Browne’s signature multicoloured stripe.

Availability & Pricing

The limited-edition Galaxy Watch4 Classic Thom Browne Edition will be available exclusively on www.samsung.com/uk/ on 29^th September 2021 in a Silver 42mm Bluetooth model, RRP £729.

For more information about Galaxy Watch4 Classic Thom Browne Edition, please visit  www.samsungmobilepress.com, news.samsung.com/uk/galaxy or
www.samsung.com/galaxy

Designed to meet the needs of today’s businesses and consumers who require excellent picture quality and comfortable, ergonomic design, Samsung offers 12 different High-Resolution monitors across three series – the S8, S7 and S6. All models deliver more than 1 billion colours for a vivid and vibrant image, enhanced by HDR 10 technology. The displays feature colour vividness and clarity through a 178-degree wide viewing angle designed for professional work environments, delivering an uncompromising viewing experience from any angle.

“As demand for higher resolution monitors continues to increase, Samsung plans to continue to lead the market by unveiling new products that meet our customers’ needs.” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “Our 2021 High-Resolution lineup delivers dazzling picture quality and powers enhanced performance, all the while ensuring user comfort with a streamlined, eco-conscious design.”

Additionally, all monitors are Intelligent Eye Care certified from TUV Rheinland, the first in the industry to receive this recognition. Adaptive Picture eye care technology optimises picture quality for any viewing environment by automatically adjusting brightness and colour temperature in response to room conditions. This ensures the most comfortable viewing experience in any environment, reducing eye strain even after extended use. The monitors also feature a special eye-saver mode to reduce blue light emissions which can cause eye strain, and Flicker Free, protecting the user’s eyes from any flickering on the screen.

The lineup has also been acknowledged for energy efficiency thanks to Eco Saving Plus technology, in addition to receiving the Swedish Confederation Of Professional Employees (TCO) display certification for next-gen sustainable products, the Electronic Product Environmental Assessment Tool (EPEAT) ecolabel certification for electronic products, and an Energy Star certification for energy-saving products. Eco Saving Plus technology reduces up to 10% of power consumption by adjusting the brightness of black sections automatically while maintaining bright and vivid picture quality.

S8: Superior visuals and ergonomic design

As the flagship model in the High-Resolution monitor lineup, the S8 is packed with key features for both businesses and creative professionals. This model provides Ultra-High Definition (UHD) resolution and is available in 27- and 32-inch options. In addition to supporting UHD and over 1 billion colours, the S8 delivers a 99% sRGB colour gamut for users to enjoy more vivid content.

The S8 is capable of blazing fast 10Gbps data transmission through its USB-C type port, while the S80UA specifically offers up to 90W charging. The S8 also provides a variety of connectivity features including USB 3.0 and a USB hub to provide enhanced usability and versatility. The flat borderless design maximises comfort and minimises distractions while enabling near-seamless dual-monitor setups. Video Electronics Standards Association (VESA) mount compatibility and Height Adjustable Stand (HAS) offer a variety of tilt, swivel and pivot control points, allowing users to mount their monitor in any environment. The slim metal stand and narrow depth also take up less desk space for a cleaner, seamless work setup.

S7 & S6: Simple and seamless for any setup

Like the S8, the S7 series delivers UHD resolution in 27- and 32-inch sizes, with ultra-slim stand, 178-degree wide viewing angle panel and vibrant colour gamut. The virtually borderless design empowers users to stay focused on their work, supported by a convenient tilting function.

The S6 series is available in 34-, 32-, 27- and 24-inch sizes, supporting not only QHD (2,560×1,440) resolution, but also PBP (Picture By Picture) and PIP (Picture In Picture) features, enabling users to multitask effortlessly and efficiently. The S60UA monitors not only support Daisy Chain technology, allowing extended multiple screen and screen reproduction, but also LAN cable (RJ45 compatibility), transforming the monitor into a Docking Station Hub. Built-in Wake On Lan (WOL) functionality allows the connected computer to be powered on remotely from another device.

The S65UA 34-inch monitor in Ultra-Wide Quad High-Definition (UWQHD) offers a 1000R curvature, further enhancing productivity with a 21:9 aspect ratio for optimal multi-tasking. The S6 series is also supported by customisable swivel, tilt and rotation functionality, allowing users to find their perfect viewing angle as they can swivel the screen and even rotate between portrait and landscape modes.

The Samsung High-Resolution monitor lineup will be available this spring in a variety of models, sizes and specifications. Please see the specification table for further information about each model.

LONDON, UK – November 24^th, 2020 – Samsung Electronics Co., Ltd – As the nation settles into another national lockdown, the impact of being at home more than ever before is evident, particularly when it comes to memory, with a third (33%) agreeing they are more forgetful this year compared to last.

With months of various levels of restrictions in place, research by Samsung reveals[2] over half (56%) of people in the UK are losing around two personal belongings per week, which has doubled since pre-lockdown. Top reasons for this new wave of forgetfulness has been identified as stress (56%), the general lockdown restrictions (44%) and fatigue (41%), with the added pressure of remembering new items as a priority, such as hand sanitizer or a face mask, affecting over a third (36%).

“This year has taken us all by surprise. We’re working from home or not being able to work at all, whilst having to follow all sorts of new rules and procedures. For many of us, the lines between work and personal lives are blurring, with outdoor time and ‘free time’ limited,” comments Cognitive Behavioural, Psychodynamic & EMDR Practitioner, Dr Becky Spelman.

“We’re spending more time in close quarters with housemates, partners, friends or family than we’re used to, coupled with worry and concern for either vulnerable loved ones or our jobs, or both. In this context, it’s unsurprising many of us have limited mental bandwidth for keeping track of our possessions.”

According to the research, smartphones are most likely to be misplaced, even in the home, followed by the dreaded TV remote – likely to be tucked down the side of the sofa – as well as keys for the car and house.

From smaller keepsakes that are low in cost but high in emotional-value, to those devices that have been invested in, some items have been missing for as long as two years before finally being reunited with their owner. As a result, over half (55%) of Brits have ended up coughing up cash, and a lot of time trying to replace them.

• On average, Brits fork out £76 a year – the equivalent of £4,788 over the course of an adult lifetime. Over half (56%) even admit to losing a valuable item, replacing it and losing it again!
• In terms of time – the average person in the UK spends the equivalent of 140 days of their lives looking for lost items, equating to just shy of nine minutes every day

But it’s not just finance or time that goes into losing valuable or important items, it’s the emotions that go with it, making people feel frustrated (62%), stressed (32%) and panicked (28%). Nearly 60% of Brits also admit it can cause arguments in their household, with one in five (19%) confessing they often blame their partner when something valuable goes missing.

Commenting on the emotional impact, Dr Becky Spelman believes, “although everyone loses things at times, and we may laugh about it, losing things can be extremely stressful, and even make people feel as though they are spiraling out of control. The fact that most of us are already living with heightened anxiety because of the pandemic makes everything that much worse.

Despite thinking being at home would make finding lost items easier, Brits have uncovered misplaced belongings in all manner of places – including a bin, their pet’s bed or even in a shoe, with the average adult set to misplace two things that they never find again.

With tech items such as smartphones, watches and earbuds included in the list of most-lost items, people are turning to technology to help. SmartThings Find from Samsung is the easy way to keep track of devices, whether further afield or within close proximity inside the home. Using the free-to-use SmartThings app, users can pinpoint the exact location of compatible devices by using integrated map directions and Bluetooth, giving precise directions.

If the item is in a notoriously hard-to-find spot, such as under the sofa (or in a shoe!) the app will enable the lost device to ‘ring’ when it’s within Bluetooth range – which is perfect for the 60% of Brits who agree lost devices usually end up never being more than 2ft far away.

Kyle Brown, Head of Connected Living Solutions at Samsung Electronics UK and Ireland. comments: “At Samsung, we are always looking at ways to make our customers lives that little bit easier, developing services and technology to cater to their needs.

Losing items can be an emotional time, and we can see from this research just how big an impact that can have. SmartThings Find allows our customers to find other devices from the Galaxy ecosystem via a simple-to-use app, alleviating the inevitable stress that can come with misplacing a valuable item and it is our goal to increase the possibilities of SmartThings Find in the near-future, to support this even further.”

With services and technology available to help find misplaced items or devices, it’s a surprise that just 7% of people in the UK currently use them. Available for Samsung customers, SmartThings Find is a free-to-use service which helps locate lost devices from the Galaxy ecosystem. For more information, visit: https://www.samsung.com/uk/smartthings/

[1] Calculated using average minutes per day spent searching for missing items, multiplied by average length of adult lifetime

[2] Research was fielded online among a nationally representative sample of 2,000 adults living in the UK. Fieldwork was carried out in partnership with OnePoll and was in field from 05/11/2020-10/11/2020

Guests can discover a range of awe-inspiring experiences, events and skill-sharing workshops curated in partnership with several local community groups including Central St Martin’s and University College London. From film nights and gaming tournaments on the world’s first 10metre-wide Samsung curved screen to cocktail masterclasses in the connected kitchen – there is something for everyone.

Free interactive experiences include:

• Digital Cockpit: The first to be seen in Europe – a seamlessly connected driving experience that brings to life the future of automotive. Guests can explore revolutionary in-car features including; intelligence assistant Bixby that allows the driver to control the radio simply by saying phrases such as ‘play next song’, a memory system that alerts the driver when they are distracted or drowsy and smart home connectivity controls that enable the user to check inside their fridge or answer the doorbell directly from the front seat
• Galaxy Graffiti: Embracing the capital’s passion for street art, guests can virtually make their mark on the 10metre-wide screen across a range of digital London backdrops and share their creations on social media as a memento of their visit
• DJ Galaxy: For the aspiring musicians, this unique experience teaches guests to create, perform and record bespoke beats with the tap of a Samsung smartphone
• AR Message Tree: Guests can leave AR notes under the ‘kissing point’ of the space for others to unfold
• 3D ME & Collage Me: Those wanting to push the boundaries of self-expression can create and take away their very own free mini 3D figure or even turn a selfie into a unique, personalised collage to share on social media

Additional offerings:

• In-house Café: Locals can escape from the office and hot-desk, or get together with friends over a specialty Origin coffee
• Support Lounge: For those in need of product service, the expert KX support staff can provide live product tutorials, free device health checks and product repairs

Y H Lee, Global CMO, Samsung Electronics said: “With Samsung KX, we are creating a brand new space for the local community, but we’re going about it in a unique way. This destination will be an incredible blend of local culture, face to face learning and innovation. We have redesigned our brand experience spaces to give consumers what they want – more dynamic, flexible locations where exploration is endless, and Samsung KX is a place where infinite possibilities are made real.”

To learn more about the diverse range of events and experiences on offer, visit Samsung KX at London’s Coal Drops Yard, or online at www.samsung.com/uk/kx