CES 2026 “The First Look”

Samsung Electronics will host The First Look on January 4 at 7:00 PM PST in the Latour Ballroom at the Wynn Las Vegas. At the event — set to take place two days before the opening of CES 2026, the world’s largest IT and consumer electronics show — the company will unveil its vision for the DX (Device eXperience) Division in 2026, along with new AI-driven customer experiences. Check out Samsung’s CES 2026 content below to find out more about the company’s participation at the event.

Check Out These 9 Can’t-Miss Clips From Samsung’s CES 2022 Keynote January 5, 2022
Press Release Samsung Electronics Unveils Its 2022 MICRO LED, Neo QLED and Lifestyle TVs, with Next-Generation Picture Quality and Range of Cutting-Edge Personalisation Options January 3, 2022
Press Release Samsung Electronics to Showcase Innovative Startup Projects from C-Lab Inside and C-Lab Outside at CES 2022 December 28, 2021
[Video] Samsung Previews an Extraordinary Surprise With CES 2022 Teaser December 28, 2021
[Editorial] Innovating for a New Era: Our Focus for CES 2022 December 22, 2021

Cookie	Domain	Purpose
AWSALBCORS	news.samsung.com	AWS Application Load Balancer Cookie. Load Balancing Cookie: Used to map the session to the instance. Same value as AWSALB.
AWSALB	news.samsung.com	Application AWS load balancer first receives a request from a client, it routes the request to a target, generates a cookie named AWSALB that encodes information about the selected target, encrypts the cookie, and includes the cookie in the response to the client.
PHPSESSID	news.samsung.com	The PHPSESSID cookie is native to PHP and enables websites to store serialised state data. On the Action website it is used to establish a user session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie. As the PHPSESSID cookie has no timed expiry, it disappears when the client is closed.
COOKIECONSENT	news.samsung.com	Used to store the cookie consent status of the user.

Cookie	Domain	Purpose	Expiration Time
_ga	.samsung.com	Used to distinguish visitors to site. It registers a unique identification in order to gather statistical data about how a visitor uses the Website.	1 year
_ga_94BEG50BVX	.samsung.com	Used to persist session state.	1 year

CES 2026 “The First Look”

Manage your cookies