CES 2026 “The First Look”

Samsung Electronics will host The First Look on January 4 at 7:00 PM PST in the Latour Ballroom at the Wynn Las Vegas. At the event — set to take place two days before the opening of CES 2026, the world’s largest IT and consumer electronics show — the company will unveil its vision for the DX (Device eXperience) Division in 2026, along with new AI-driven customer experiences. Check out Samsung’s CES 2026 content below to find out more about the company’s participation at the event.

1
2
3
4
5

Manage your cookies

We use cookies to improve your experience on our website. Manage your settings for our cookies below.

Strictly necessary cookies (essential)

These cookies are essential as they enable you to move around the website. This category cannot be disabled.

Cookie	Domain	Purpose
AWSALBCORS	news.samsung.com	AWS Application Load Balancer Cookie. Load Balancing Cookie: Used to map the session to the instance. Same value as AWSALB.
AWSALB	news.samsung.com	Application AWS load balancer first receives a request from a client, it routes the request to a target, generates a cookie named AWSALB that encodes information about the selected target, encrypts the cookie, and includes the cookie in the response to the client.
COOKIECONSENT	news.samsung.com	Used to store the cookie consent status of the user.

Analytical or performance cookies (optional)

These cookies collect information about how you use our website, for example which pages you visit most often. All information these cookies collect is used to improve how the website works.

No

Yes

Cookie	Domain	Purpose	Expiration Time
_ga	.samsung.com	Used to distinguish visitors to site. It registers a unique identification in order to gather statistical data about how a visitor uses the Website.	1 year
_ga_94BEG50BVX	.samsung.com	Used to persist session state.	1 year