Creativity Belongs Outside

June 24, 2021
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Make the most of wild writing and working outdoors this summer. Samsung KX launches new campaign to help the nation with their creative writing


  • New research from Samsung KX found more than half (58%) of Brits believe being outside helps to boost their creativity
  • Three in 10 Brits think they’ve got a novel in them – but struggle with writer’s block after just 700 words
  • Three in 10 British adults fancy themselves as a poet, while a fifth believe they could write a hit song if they put their mind to it
  • Join presenter Chelcee Grimes, George the Poet, and outdoor adventurer Alastair Humphreys at Samsung KX on Friday 25th June at 7:30pm, for a panel discussion on using the outdoors as creative inspiration for writing, tickets available now via the Samsung KX website
  • George the Poet creates a bespoke sonnet entitled, ‘Natural Poetry’ for Samsung KX’s latest ‘wild writing’ campaign. Read and watch here


LONDON, England – Tuesday 22nd June 2021: Samsung KX today announces the launch of ‘Wild Writing’, a series that focuses on how to elevate your creative writing skills using the great outdoors as your creative muse, all via the new Samsung Galaxy Book Pro.


New research commissioned by Samsung KX found that nearly a third of Brits named ‘creative writing’ as one of their favourite hobbies. However, an average of four ideas are discarded for every one that gets developed, with three in 10 Brits believing that they have a best-selling novel in them. The study also found that 45% lose interest in a creative endeavour before finishing it, while 43% simply lack the confidence to see a project through to the end.


Of those polled, 47% believe that being a professional creative, like an author or musician, is their ‘dream job’, but just over half (55%) fear they will never finish writing the album, novel or movie script they aspire to create. It also emerged that just under a third (31%) find daily life too tiring to dedicate any more head-space to something creative, while one in three are just ‘uninspired by their daily surroundings’.


Presenter and songwriter Chelcee Grimes, who has written lyrics for the likes of Dua Lipa and Kylie Minogue, will host a live panel event at Samsung KX on Friday 25th June alongside George the Poet and outdoors adventurer Alastair Humphreys. The event will explore how and why truly disconnecting and choosing to work outdoors can be a fruitful creative pursuit, how technology has evolved to enable us to create outside, and how finding inspiration for written work can be found in the places where you least expect to find it.


George the Poet added: “Being outdoors definitely helps my creativity. Something about the sounds, colours and senses of being outdoors really helps me focus and the ideas just flow. The inspiration for my latest poem for Samsung KX ‘Natural Poetry’ came from a day at Epping Forest taking in all the beauty – the scenery was inspiring, and it was a pleasure to put that moment into words”.


In the study, it emerged that Brits also feel most creative when they are ‘at one with nature’, and specifically when they are beside a body of water such as a lake, or the sea. A further 59% believe technology enables them to be more creative, with a laptop (37%) and a smartphone (32%) top of the list.


The new Samsung Galaxy Book Pro is the perfect outdoor companion to unleash your creativity, with its true to life writing experience, on-the-go capabilities, stunning super AMOLED screen display and S-pen compatibility. The laptop is as thin as a smartphone and lightweight for carrying around with ease, but as powerful as a PC. It further has a 360° hinge for the device to be used in tablet mode, and is interconnected with the Galaxy Ecosystem, which boasts next-gen connectivity.


The survey commissioned by Samsung KX found adults spend an average of two hours and 12 minutes a week on creative projects, but they’d like to spend another 90 minutes weekly if they only had more time.


Tanya Weller, Director of Samsung Showcase, KX explained: “It’s fantastic to see so many Brits have a passion for creative writing. At Samsung KX, we want to provide people with the skills to see their creative writing through to the end, as our research shows many struggle to keep their creativity long enough to finish. With our ‘Wild Writing’ series, we hope to inspire and teach people to take their passion for creative writing outside, using the Galaxy Book Pro 360 to unleash their creativity through to the end.”


Head to the Samsung KX website to watch George’s latest ‘Natural Poetry’ work and book tickets to be a part of the live panel discussion on Friday 25th June at 7:30pm, at Samsung KX with host Chelcee Grimes, George the Poet himself and Alastair Humphreys.


George the Poet – ‘Natural Poetry’

There’s something about the outdoor thing

That makes my words flow like an outpouring.

The sun on my skin is a dream for me. The

Greenery gets me breathing peacefully. To

Close my eyes and paint lyrical pictures,

This is the scenery I need to see. The

Leaves above are like thousands of words.

One by one I put them down in a verse.

And I’m guided by the sound of the birds.

It’s amazing what happens when you sit around and observe

The layers of natural poetry waiting to be found on this Earth.


*Research conducted via OnePoll of 2,000 UK adults in June 2021.

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