Customer Safety Is Being Prioritized By Small Businesses With The Installation Of A Samsung AirDresser

October 29, 2020
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London, UK – 29th October – Businesses up and down the country are considering measures they can put in place to help serve their customers safely. For industries such as fashion, hair and beauty, which depend on a certain level of customer, this has been a significant challenge. Fortunately, solutions are available that can provide employees and customers alike, with that extra level of reassurance, such as the Samsung AirDresser.


The Samsung AirDresser is a unique innovation keeps clothes refreshed and removes lingering odors and hidden germs. It offers 99.9% sanitization[1] with the sanitize cycle and gently cares for clothing.


Ms Tammam the owner and designer behind sustainable fashion label Atelier Tammam explains, “all companies across the fashion industry are having to learn how to adapt to new circumstances. We’re trying to operate in a way that is safe and secure for both staff and customers and really considering what precautions we can take to make this possible – from wearing facemasks and taking zoom calls, to washing our hands and using the Samsung AirDresser to sanitize clothes.”


She goes on to explain that, “at Atelier Tammam we have been using the Samsung AirDresser to ensure all clothes are sanitized straight after a trial or use, so they go back on the rail ready for the next person and are safe for staff to touch too. This has been incredible for us. While we would always give clothes a steam between fittings, the AirDresser saves us so much time and offers a greater guarantee of sanitization, which means I can feel confident offering garments that I know are completely clean and safe to my customers.”


For Hair stylist Leo Bancroft, the challenges are slightly different. He explains that “as a hairdresser a certain amount of customer contact is inevitable, but we have been taking every precaution possible to ensure the comfort and safety of everyone in the salon. This has included wearing PPE, as well as sanitizing all gowns and staff aprons in the Samsung AirDresser after each use.”


Expanding on how the salon has been using the AirDresser and the positive implications for business, Leo says, “The Samsung AirDresser has been a great addition to the salon and the benefits are numerous. Not only does it have tangible advantages in that it sanitizes the items reducing the chances of germs being spread,  but it also gives people that extra level of mental reassurance. Customers feel more confident booking an appointment if they know that there are precautions like the AirDresser in place. It means they can relax and enjoy the experience more which results in return custom. At the same time it also gives our staff a level of comfort, knowing that the chances of germs being transferred are minimal.”


Dan Harvie, Vice President – Head of Domestic Appliances UK & Ireland at Samsung commented: “The Samsung AirDresser is an innovative solution for businesses to help them remove hidden germs from garments, keeping staff and customers safe. The appliance works by using innovative technology to loosen and remove dust, sanitize, and delicately dry clothing at a low temperature, also reducing the worry of shrinkage or heat damage.”


The AirDresser is simple to set up and requires no plumbing installation, meaning it can be delivered and put in to use by businesses the very same day. It’s simple to operate and highly effective at sanitizing and caring for items. Whether a fashion store, a hair salon, a beauty therapists or spa, the AirDresser can provide a quick and easy solution to handling garments, coats, towels or aprons.



[1]Eliminates 99.9% of Staphylococcus aureus ATCC 6538 and Escherichia coli ATCC 25922 bacteria, testing done by Intertek on 100% cotton. Awarded the British Allergy Foundation Seal of Approval for reduction in exposure to Live House Dust Mites, Fungi/Mould and Bacteria Allergen

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