Discover Europe’s First Digital Cockpit Connected Driving Experience at Samsung KX

LONDON, UK – 2^nd August, 2019 – Samsung Electronics Co., Ltd has announced that guests visiting the Samsung KX experience space can discover the future of automotive with the Digital Cockpit, crafted in collaboration with HARMAN’s automotive expertise. The first to be seen in Europe, this next generation Connected Driving Experience embodies the Samsung KX vision of discovery through cutting-edge innovation.

The Digital Cockpit has been designed with the future at its heart; representing the next stage in vehicle comfort, including a more personalised experience, expanded connectivity and safety. Powered by Samsung SmartThings, the driving experience is fully connected, bringing home and automotive together seamlessly to make lives easier. Guests can broaden their horizons by exploring how to complete simple domestic tasks while on the road; from turning on the lights, checking inside the fridge, or answering the door all from the driving seat. Similarly, guests can control the vehicle with ease, such as checking the fuel level or setting the temperature before leaving home. There are also voice commands to explore with Samsung’s intelligence assistant, Bixby.

Other game-changing features include:

• Six Immersive display screens: Digital Cockpit 2019 is powered by Samsung Exynos, which enable the six displays in the vehicle. Delivering tailored infotainment options for passengers; with two rear seat displays, passengers can enjoy a range of entertainment and even share content between screens
• The Driver Monitoring System (DMS) and Occupant Monitoring System (OMS): A built-in monitoring system which logs behavioural patterns to create a truly bespoke driving experience; from setting the seat to the optimal position to alerting the driver if they are distracted or drowsy
• Mirror Replacement Vision System & Surround View Monitoring: The built-in cameras have blind spot detection for a wider viewing angle, helping drivers park effortlessly and feel more in control of their surroundings
• Rear Seat Entertainment: Guests in the back seat can experience customised content such as playing music, streaming videos, browsing the Internet or controlling the vehicle temperature controls all through the rear seat display screens
• In-vehicle Samsung DeX: Work or play from both the front and back seat – connect a Galaxy smartphone to the DeX adapter to finish off documents or watch films when on the move
• Contextual Knob: Guests can pre-set their favourite functions to create a wholly personalised experience. The knobs, inspired by the round display of the Samsung Galaxy Watch wearable device, can be used to customise preferences, including setting the time, temperature, airflow, Bixby settings, volume and driving modes

Tanya Weller, Director of Samsung Showcase, KX said: “We are thrilled that guests of Samsung KX are the first in Europe to experience our Digital Cockpit new generation Connected Driving Experience. The purpose of the installation is to give a glimpse into the future of automotive, and demonstrate how Samsung technology can help support automotive manufacturer innovation and enhance the driving experience. The Digital Cockpit seamlessly brings the connected home and automotive together to make lives easier, embodying exactly what Samsung KX is all about– discovery and innovation, inspiring people to do what they can’t.” 

To experience the future of automotive first-hand, visit Samsung KX at Coal Drops Yard, King’s Cross or visit www.samsung.com/uk/kx

To view the Digital Cockpit in action, visit the Samsung YouTube channel.