Disguising Miss Daisy

DAISY LOWE IS MADE INVISIBLE FOR UNIQUE PHOTO SHOOT

• Lowe and behold! Daisy Lowe undergoes incredible transformation, blending into a wall of daisies in new photo shoot
• Daisy Lowe becomes the ‘Invisible Woman’: world leading body paint artist Carolyn Roper spent eight painstaking hours painting Daisy into two settings: amidst a posy of daisies and reclining on a sofa
• The stunning creative was designed to showcase the Samsung QLED TV’s Ambient Mode functionality that enables it to blend seamlessly into the background

British model Daisy Lowe poses up a storm in never seen before photographs, which see the female style icon blended seamlessly into a wall and living room.

Daisy Lowe has been cleverly camouflaged into two stunning set-ups: the first set-up sees the model disguised into a posy of daisies while standing against a bespoke design of her namesake flower. The second set-up sees Daisy in a reclining pose, painted into a cushioned navy couch as she transforms to quite literally become ‘part of the furniture’.

Daisy was painted by world-leading body paint artist, Carolyn Roper, with the set-ups taking a painstaking eight hours to complete. Daisy exhibited her sensational physique as she was meticulously camouflaged into the background environment.

The creative was specially designed to celebrate the launch of the Samsung QLED TV, which can seamlessly blend into the background through its unique Ambient Mode functionality. In the same way Daisy has been painted to disappear into her surroundings, the QLED TV can disappear into the wall behind it by mimicking different wall designs, patterns and colours^[1].

The campaign follows recent research commissioned by Samsung that reveals six in ten Brits consider big, blank TV screens to be an eyesore, as they fail to blend in with the rest of the home interior.

Robert King, Vice President Consumer Electronics, Samsung Electronics UK & Ireland, said: “We wanted to celebrate the ground-breaking QLED TV range by showcasing the beauty of its ambient technology. Daisy’s stunning transformation emulates the QLED’s ability to seamlessly replicate its surroundings when it’s put in Ambient Mode. It’s high time we said goodbye to boring blank TV screens in the home.”

Daisy Lowe said: “TV time is definitely my chill out time after work. I think it’s incredibly important to have a calm and serene personal space, especially when we’re surrounded by screens nowadays.

“Over the past few years, I feel we’ve seen TVs get bigger and bigger and these big black rectangles have come to dominate our living spaces a bit. So to have the technology to blend your TV in with your own interior style and taste is an amazing thing.”

The new QLED TV from Samsung signposts a revolution in TV design to match our increasingly sophisticated interior design tastes – it can blend in with the décor of the home or display imagery when not in use¹, effectively banishing the ugly black screens which have dominated our living rooms for so long.

To find out more about Samsung’s QLED TV, visit http://www.samsung.com/uk/tvs/qled-tv/highlights/

[1] Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.