Enter a New Era of Immersion with Samsung’s Odyssey Gaming Corner Pop-Up at Selfridges, Approved and Trialled in HD by Guild Esports Pros

November 29, 2021
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London, UK – 29th November 2021 – Samsung Electronics UK Ltd. invites gaming fans to defy reality with the launch of the Samsung Odyssey Gaming Corner – a unique and interactive pop-up experience in Selfridges London, running from 29th November until the end of December 2021.


Building on its collaboration with Guild Esports, the leading esports organisation co-owned by David Beckham, gamers can ‘go beyond’ and enter a new era of immersion thanks to Samsung’s award-winning Odyssey Neo G9.


Samsung Odyssey Gaming Corner gamers can play fan-favourites like Minecraft and Rocket League, and enjoy an unrivalled experience powered by two Odyssey Neo G9s nestled in a custom-built area, each with immersive 1000R curvature and Quantum Mini-LED technology, as well as dual 55” monitors for added competitive edge, just like those enjoyed by esports professionals.


When fans have hung up their digital armour, they can cheer on #GuildGang heroes Nihachu and Harrie Silver on 7th December 2021, enjoying all the action in high-definition, as the gaming icons battle it out live from the Samsung Odyssey Gaming Corner.


7th December 2021: Odyssey invites #GuildGang!

#Guildgang fans can join Nihachu and Harrie live in store at the Samsung Odyssey Gaming Corner in the basement at Selfridges London, while they play Rocket League and Minecraft. Twitchers across the world can tune into the action through Twitch TV.


Nihachu and Harrie will take the action beyond the screen to meet and greet fans in store afterwards for a one-time only moment.


Fans can book a complimentary slot to meet the #GuildGang stars here. The event runs between 19.00 and 21.00 on 7th December, and those planning to attend should arrive at the Samsung Odyssey Gaming Corner in the basement at Selfridges with proof of a negative lateral flow test to escape to world-blending immersive experiences.


A dedicated ambassador will be on hand to guide throughout the run of the Samsung Odyssey Gaming Corner pop-up to advise on all available Samsung products that deliver flawless and smooth gameplay, irrespective of whether you’re a Pro or not.


Damon Crowhurst, Display Head at Samsung Electronics UK, said: “Samsung is thrilled to be able to bring the critically-acclaimed Odyssey Neo G9 to the gaming community and beyond at our Samsung Odyssey Gaming Corner pop-up in Selfridges London. Samsung is committed to providing world class performances, whether that’s the refined definition of our Odyssey Neo G9, or by teaming up with #GuildGang Heroes for live tournaments and meets and greets, we’re excited to deliver truly immersive experiences to gaming audiences.”


Michelle Tierney, Chief Commercial Officer at Guild Esports, commented: “We’re hugely excited to be working with Samsung to bring this cutting-edge gaming experience to the heart of London. Throughout our operations, from working with some of the finest esports athletes, to world class creators and emerging talent in our academy system, being able to play the games our team are passionate about on the very best equipment is hugely important to all of us at Guild, and this new Samsung Odyssey Gaming Corner offers a slice of that professional esports world to everyone.”


For further information and to book your slot to meet #GuildGang heroes Nihachu and Harrie, please visit here.

Press Resources > Press Release


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