Europe-Wide Launch of the Samsung Cinema LED Screen in Switzerland!

A new era is starting: Samsung Electronics Switzerland is revolutionizing the movie theater world with its new Cinema LED Screen

Zurich, 20 March 2018 – The movie screen and traditional projection technology are a thing of the past! The Samsung Cinema LED screen with 24 million LEDs illuminates a huge area of 10.2 meters in width to 5.4 meters in height. With unprecedented color brilliance, luminosity and sharpness, viewing pleasure in cinemas is greatly increased further. In addition, there is a new sound system with perfect surround sound at every seat. The innovative screen is not only celebrating its European premiere in Zurich. Thanks to 3D equipment, Switzerland’s film city is also home to the world’s first 3D LED cinema.

The brand-new Cinema LED technology is currently only available as a prototype in Seoul, near Samsung headquarters. Now the Samsung Cinema LED screen is celebrating its European premier in Switzerland.

Together with Samsung, the innovative Swiss entrepreneur and owner of Arena Cinemas Edi Stöckli is installing Europe’s first Cinema LED screen in a movie theater. Mr. Stöckli’s cinema complex Arena Sihlcity will be the first one, in the heart of the film city Zurich.

New possibilities of interior design are created thanks to elimination of the projector beam and the high luminosity of the Samsung Cinema LED screens. Edi Stöckli, owner of Arena Cinemas, added: “We have removed the complete furnishings, implemented an innovative seating concept and consequently are providing the audience with the ultimate cinematic experience.”

Thanks to the DCI (Digital Cinema Initiative) certification, the system also has the blessing of Hollywood. As a result, nothing stands in the way of enjoying Hollywood blockbusters in unimagined quality.

LED technology takes the cinema experience to a new level

The 10.2 times 5.4 meters large cinema LED screen consists of 96 individual modules, which can be replaced individually. The impression of a solid black wall is created thanks to the seamless installation and high-precision calibration. Consequently, ‘true black’ makes the movie theater pitch dark, because there are no reflections anymore.

The special format of 4,096 times 2,160 pixels (4K ‘full’) enables      of the two customary cinema formats ‘flat’ and ‘scope’. This can be done without the disturbing dark gray stripes, which are known from projectors. Because there is no projection beam, black is really deep black here. The image is always sharp and precisely aligned in all areas.

The luminosity of the wall is 10 times stronger than with conventional projectors. Thanks to LED technology, a luminous intensity of up to 146 fL (foot-lambert) or 500 nit is achieved – and this with reduced average power consumption compared to a conventional projector.

Contents produced in High Dynamic Range (HDR) format can be played optimally thanks to the high contrast range. Color brilliance is maintained even in the brightest scenes. All details are still visible even in the darkest scenes. 3D films are also shown to their full advantage with this. 3D and LED, an absolute novelty in the cinema world. The ARENA Cinema in Zurich is the world’s first 3D LED cinema!

The audio specialists JBL and HARMAN are supplying the associated immersive sound technology. JBL’s ‘Sculpted Surround’ system and the innovative design of the speakers create a clear and natural surround sound that is evenly distributed throughout the room.

Samsung is working with a number of high-profile chains & theatres to bring this new technology to UK cinema-goers in 2018.

Breaching limits

Thanks to the equipping with many interfaces customary with Samsung and known from professional screen field, the connection of external players is made possible for information, advertising, presentations and games. The Samsung Cinema LED Screen is optimally prepared for secondary uses, which is becoming increasingly important for cinema operators.

Especially practical, the cinema screen is designed for 24/7 operation. Daniel Périsset, Head of Samsung Business, Samsung Electronics Switzerland, is delighted about this technological change. “Samsung always tries to go the hilt and advance technological progress to make life easier for people and enrich their lives. We have once again succeeded in doing this with the new LED Cinema Screen. We are already looking forward to the use of the screens in other movie theaters.”

Andy W. Bohli, Managing Director and owner of Imaculix AG, is pleased to start a new cinema era together with the innovative project partners. We are proud to ring in the next revolution in cinema technology with our partners Samsung Electronics and Arena Cinemas. “We installed the first laser projector in Switzerland in-house two years ago, and now we are taking the next logical step for the best possible movie theater experience. Our self-developed Cingerine Digital Signage System will also provide information and advertising on the screen here.”