European Consumers Snap Up New Samsung Galaxy Z Fold8

Samsung Electronics Co., Ltd. today announced pre-orders for the new Galaxy Z Series have already exceeded targets in Europe, ahead of the new range going on-sale on August 7 2026.

The new Galaxy Z Series foldable range, which adds the all-new reimagined Galaxy Z Fold8 alongside the Galaxy Z Fold8 Ultra and Galaxy Z Flip8, has surpassed total pre-orders for the Galaxy Z Fold7 and Galaxy Z Flip7 by over 20% year-on-year in Europe in the first 11 days since the new range was announced on July 22 2026.

The Galaxy Z Fold8 has proven very popular, with the new form factor accounting for almost 40% of total pre-orders in Europe.

“It is amazing to see the reaction to our new Galaxy Z series across Europe,” said Menno Van Den Berg, President of the European Telecom Office. “Surpassing our pre-order targets of our previous generation foldable range demonstrates a strong and growing consumer demand for foldable innovation. In particular, the reimagined Galaxy Fold8 has captured our customers’ imagination ahead of launch on August 7.”

Galaxy Z Fold 8 Ultra

Galaxy Z Fold8 Ultra represents Galaxy’s highest standard for performance, capability and innovation. With Galaxy Z Fold8 Ultra, that standard meets Samsung’s most advanced foldable design. Its main display opens up a productive workspace for multitasking, while its advanced camera system and long-lasting battery help users create throughout the day.

Galaxy Z Fold 8

Galaxy Z Fold8 is reimagined for users who want a foldable that feels natural in the moments when curiosity turns into deeper discovery. Fold8 introduces a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. With intuitive display ratios and long-lasting performance, Fold8 makes it easier to get the most out of the content, stories and ideas that matter.

Galaxy Z Flip 8

Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are. Designed around quick interactions, personal expression and AI-native experiences, Flip8 brings the power of Galaxy AI closer to everyday moments through a reimagined FlexWindow and uniquely flexible Flip form factor.

Pre-orders for the new Galaxy Z Series are open until 23.59 on August 6 2026 at Samsung.com/uk, with the Galaxy Z Series on sale from August 7 2026.