Folded London Bus Stops The Traffic!

Iconic red bus takes a surprising turn in new public art installation

Series of folded street sculptures including phone boxes and benches commissioned to launch Samsung’s new foldable range

• Artist unveils eye-catching installations created to celebrate the launch of Samsung’s new Galaxy Z Fold6 and Galaxy Z Flip6 now with Galaxy AI
• The folded red bus forms part of a ‘Fold Town’ art project which also includes a folded bench, lamppost and iconic red telephone box
• Old Street Tube station renamed Fold Street for the project in partnership with TfL*

London, UK – Commuters were stopped in their tracks this morning as they spotted a full size, folded London bus in East London.

The iconic single decker, which measures 6m by 6.2m appeared to have been folded upwards at 90-degree angle with is rear end nearly six metres off the ground.

The bus forms part of a public art project, specially commissioned by Samsung to celebrate the release of the Galaxy Z Fold6 and Galaxy Z Flip6, which come with a range of new features now with Galaxy AI.

Created by artist Caspar Philips, the bus which includes a host of recycled materials from real London buses, was constructed to the accurate scale of a real single decker bus taking a total of 2 months to design and build.

Additional public art installations include a folded bench, lamppost and telephone box, created by designer Jem Hughes, in Old Street which has been aptly renamed to Fold Street temporarily in partnership with TfL as they unveil their new foldable range.

Across the Tube station, selected roundels, areas around benches in platforms and signs at the station entrances have been temporarily changed to say Fold Street.

The iconic domed telephone box was complete with a payphone and phone book, with the lamppost folding at nearly three metres tall.

The public will be able to see the art installations for themselves as they remain in situ for  4 x days until 27^th July 2024.

The latest Galaxy Z series is the slimmest, lightest and most durable foldable series yet, and with Galaxy AI, customers can experience a new era of communication.

Annika Bizon, Director of Marketing, Omnichannel & Head of Ireland – MX Division said:

“Welcome to Fold Town! To celebrate the arrival of the new Galaxy Z series we wanted to flip East London upside down with a series of unexpected activations, including the renaming of Old Street to Fold Street.

Samsung has a heritage of innovation, from folding glass in our Galaxy Z Series, to folding buses and iconic landmarks. We are so excited for consumers to experience our unique Fold Street activation across East London.”

Whether using the Galaxy Z Fold’s large screen, Galaxy Z Flip’s FlexWindow or making the most of FlexMode, the new Z series will provide more opportunities to maximise AI capabilities including Circle to Search with Google and Live Translation.

The Samsung Galaxy Z Fold6 and Galaxy Z Flip6 is widely available in Samsung channels and major UK retailers, visit www.samsung.com/uk for more details.

* Samsung partnership with TfL will see Old Street renamed to Fold Street from 24-28^th July.

Signage on maps, in-train and most station announcements will remain as Old Street. TfL has engaged with Moorfields Eye Hospital to minimise the impact this temporary change may cause to anyone visiting the hospital.