Galaxy Studios Launches in the UK
Samsung’s experiential hub is now open in Westfield London
Samsung today announced that Galaxy Studios is returning to the UK. Open from today until May, consumers can expect to get hands-on with the new Galaxy S10 range and take a digital tour of the insta-worthy experiences, using a bespoke Galaxy S10 buddy app.
Samsung teamed up with special artist-in-residence Lakwena to create the iconic space. Known for their kaleidoscopic work, they were the perfect partner to bring to life the Galaxy S10’s new prismatic design.
In addition to the on-site experiences, Galaxy Studios will be hosting a range of workshops and events, including influencer masterclasses in beauty, lifestyle and photography.
Check out #GalaxyStudioLondon for further information and inspiration.
Galaxy Studios, Level 1, Westfield London Shopping Centre, Ariel Way, W12 7GF.
Lakwena’s iconic, kaleidoscopic work is informed by the use of decoration as a means of communication. As a form of expression within a political world, Lakwena explores how the use of adornment in worship and myth-making translates into contemporary popular culture.
Central to her practice are words, used as both images and anchors of meaning, borrowing from the techniques and conventions of traditional sign-writing and contemporary graphic design.
With an aesthetic that draws upon her formative years in Addis Ababa, Nairobi and her native London, Lakwena has created epic outdoor murals in diverse cities from Miami to London, creating bold messages of hope in urban landscapes.