How Samsung Is Making AI a Simple, Personal Companion to Everyday Life
September 11, 2026
Across TVs, home appliances and mobile devices, Samsung is designing AI that learns, adapts and works naturally in the background to make everyday experiences easier.
AI that adapts to people
The next phase of consumer AI will not be defined by how often people think about it, but by how naturally it fits into their lives. Samsung’s approach is to make AI easy to adopt: technology that understands preferences, responds to context and removes small points of friction without requiring people to learn new behaviours.
This idea was central to Samsung Connect at IFA 2026, where Samsung showed how its ‘Companion to AI Living’ vision is taking shape across the connected ecosystem. The aim is simple: AI should work for people, quietly personalising experiences and making familiar tasks easier.
TV becomes a personalised companion
The TV is one of the clearest examples. Samsung TVs already use AI to improve lower-resolution content and enhance sound so dialogue is easier to hear. Vision AI Companion 1 takes this further by learning what viewers like and proactively offering personalised recommendations at the right moment.
It also brings together AI services including Bixby, Gemini, Perplexity and Copilot, allowing viewers to use natural conversation to discover content or find contextual information. The technology becomes part of the viewing experience rather than another system to manage – AI working in the background, ready when it is useful.
A connected home that reduces everyday effort
The same principle extends into the home. Through SmartThings, connected devices can share useful updates across screens, smartphones and wearables – such as letting someone know when the washing is finished, wherever their attention happens to be.
In the kitchen, the latest Bespoke AI Refrigerator Family Hub uses AI Vision to recognise more food items and suggest recipes tailored to individual tastes. Samsung’s AI-powered appliances are designed to support existing routines, helping households manage food, energy and everyday tasks with less effort.
Mobile AI that keeps people in the moment
On mobile devices, Samsung is applying the same thinking to creativity and communication. Features such as My FanCam on the Galaxy S26 FE can track a subject, crop footage and create social clips automatically, reducing the time and technical steps needed to turn a moment into content.
Across each category, the role of AI is consistent. It should simplify the experience, not add complexity. By building intelligence into devices people already use and connecting those experiences through its ecosystem, Samsung is making AI feel less like a new technology to adopt and more like a natural companion to everyday life.
- Vision AI Companion is available worldwide in English and limited to seven European languages: English, French, German, Italian, Spanish, Portuguese and Polish* (*by the end of Oct 2026). Other global languages include: Korean, Vietnamese and Thai. ↩︎
