IFA 2022: Samsung Shares Its Vision for A Smarter Life, A More Energy Efficient Future

September 2, 2022
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The company highlights its intelligently connected ecosystem for more customised experiences, empowering you to take control of your world

Samsung Electronics Co., Ltd. demonstrated its vision for a smarter life and a more energy efficient future. During its IFA 2022 press conference, the company highlighted its revamped SmartThings, which unlocks new possibilities for connectivity, customisability, and sustainability across Samsung’s product categories.


The keynote showcased Samsung’s latest advancements in home appliances, TV, display, mobile and wearable technology: an ecosystem that provides seamless connectivity between devices, with fewer interruptions and more ways to connect to what you love.


During its IFA 2022 press conference, Samsung shared its vision for a smarter life and a sustainable future. The company highlighted its revamped SmartThings, which unlocks new possibilities for connectivity, customizability and sustainability across Samsung’s product categories.




A New Frontier of Connected Living with SmartThings


Samsung has integrated the SmartThings across its product categories[1], creating an inclusive ecosystem and an unmatched multi-device experience that enables you to control and transform your environment as you wish. SmartThings empowers you to get the most out of your Samsung devices, as well as third-party products you may already own.


This simplifies and opens options for connectivity. It also creates more possibilities for you to tailor your device experiences, encouraging you to find new ways to enjoy your products. By allowing you to live every day in the most efficient, productive and comfortable ways, SmartThings gives you more time to focus on what matters to you most.


“Through our latest innovations, Samsung is providing more open, more connected, and smarter experiences for everyone,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “We are continuing our mission to bring game-changing solutions to support your lifestyle, offer new ways to be entertained, all while improving energy efficiency.”


Benjamin Brawn, Chief Marketing Officer, Samsung Europe highlights the company’s revamped SmartThings. Integrated across its product categories to create an inclusive ecosystem and an unmatched multi-device experience that enables users to control and transform their environment as they wish.




Helping Consumers Live More Energy Efficient Lives


To become the No.1 energy efficiency brand, Samsung is combining SmartThings-based connectivity with the energy efficiency built right into its home appliance products. You are empowered to make eco-conscious decisions with the help of SmartThings Energy, which monitors usage patterns and provides real-time data, making it easier for you to understand how you are consuming energy.


By 2023, 100% of Samsung’s major home appliances will be Wi-Fi enabled and offer the SmartThings Energy service by default. What’s more, selected Samsung appliances will go beyond the current highest energy rating[2] to deliver an extra 10%[3]of energy savings.


Using the energy efficient solutions recommended by SmartThings Energy and implementing them through the help of intuitive features like AI Energy Mode[4], you can take steps towards lowering your consumption at home by switching compatible smart appliances[5] to energy saving mode.


The Bespoke AI™ Washer offers AI Ecobubble™, which turns detergent into bubbles that quickly get absorbed into the laundry. This delivers the same level of cleanliness while reducing energy usage by up to 70%[6]. You can also reduce energy waste with AI Wash Cycle, which identifies optimal levels of water and detergent, then adjusts soaking, rinsing and spinning times.


The Digital Inverter Motor in washers and dryers, as well as the Digital Invertor Compressor in refrigerators, are covered by a 20-year warranty, and you can register for a 5-year warranty on the entire product, to assure you that your appliances won’t need replacing any time soon.


For more sustainable entertainment, Samsung introduced the SolarCell Remote, which charges by exposure to light and radio frequencies from devices like Wi-Fi routers[7]. Samsung estimates that over seven years, the company could prevent more than 200 million batteries from entering landfills. This year, Samsung is opening up the licence for this design to the public, so that other manufacturers can develop more sustainable remote controls too.


Samsung is also contributing to a cleaner environment by repurposing ocean-bound plastics. For example, the company is repurposing discarded fishing nets, using them to create a new material for use in mobile products including the Galaxy Z Flip4, Z Fold4 and Buds2 Pro. By the end of 2022, Samsung could prevent more than 50 tons of plastic from entering the world’s oceans.


Samsung is also aiming to create Net Zero homes across Europe through various partnerships. With Q CELLS, the company is exploring ways to harness solar energy. With SMA, the leading residential inverter brand in the EU, Samsung will connect more solar panels to SmartThings Energy. Samsung is also collaborating with global building, home automation, and EV charger manufacturers such as ABB.


Tanya Weller, Marketing Director, Home Appliances shares Samsung’s vision to become the No.1 energy efficiency brand by combining SmartThings-based connectivity with the energy efficiency built right into its home appliance products.



Supporting Your Wellness Everywhere


Samsung’s dedication to healthy living is reflected in its broad range of connected devices that focus on wellbeing. From air quality control to healthier cooking and even pet care, SmartThings offers many ways look after the health of everyone in your home.


SmartThings Home Life, available in the UK, centralises all existing SmartThings services, including SmartThings Cooking, Clothing Care, Pet Care, Air Care and Energy, into an accessible hub on smartphones. This allows you to look after various elements of your home from anywhere. But SmartThings is more than home appliances. It also includes Galaxy devices, such as the latest Galaxy Watch5 series.


With Samsung’s groundbreaking BioActive sensor, Galaxy wearable devices monitor multiple aspects of your body to give you a holistic understanding of your wellbeing, whether you’re working or working out. You can also track your sleep quality and receive customised sleep coaching. And with SmartThings, you can automatically adjust device settings for a customised experience, whether it’s before bed for a better sleep environment or during the day for optimal viewing conditions.


Personalised Entertainment and Gaming For All


With SmartThings, every day is more fun. Samsung is opening up viewing and gaming possibilities for all, enabling new ways to be entertained. You have a broad range of viewing options, including the wall-sized MICRO LED the large-screen Neo QLED 8K and the portable Freestyle.


New for 2022 is Samsung’s The Frame with Matte Display, which enhances viewing experiences with reduced reflections, offering realistic picture quality regardless of the lighting conditions. With the Samsung TV Plus service, viewers can easily switch from watching on the big screen to watching on the go.


Gamers also have plenty of choice. The Odyssey Ark offers an experience like no other, thanks to the 1000R curvature that wraps around users’ field of vision for maximum immersion. The Odyssey Neo G8 is great for serious gamers, while Smart Monitors offer flexibility for those who want to use the same display for work and play.


In addition, the recently launched Samsung Galaxy Z Fold4 has a screen that doubles in size, on a device that still fits in your pocket: an ideal choice for gaming on the go. Samsung foldable smartphones are now mainstream, with more than twice the units shipped across Europe compared to last year[8]. From September, Samsung is bringing the latest innovations to even more users, with the new software on the Z Fold4, Flip4 and the Watch5 expanding to our previous generations.

 Mack Isaac, Future Gen Lab Content Creator talks about the recently launched Samsung Galaxy Z Fold4, which has a screen that doubles in size, on a device that still fits in your pocket: an ideal choice for gaming on the go.



Greater experiences through open collaboration


Openness and collaboration are key elements of Samsung’s philosophy, and the company has collaborated with some of the biggest names in technology and entertainment to give you a unique experience.


In 2022, Samsung launched the Gaming Hub, which offers an all-in-one platform for discovering and playing cloud games, including those on Xbox Game Pass, NVIDIA GeForce NOW, Google Stadia, Utomik and Amazon Luna (US only). This opens up gaming to a whole new crowd of potential gamers who do not own a games console, widening the gaming community and making the hobby more accessible than ever.


Samsung has also partnered with Philips Hue to provide immersive music experiences on Galaxy smartphones and tablets. When you listen to music on these devices, your Hue lights can automatically change colours or dim with SmartThings music sync.


From movies and games to music, Samsung understands that entertainment is most exciting when it evolves. Samsung has found a new partner in TikTok, the home of the most dynamic community of content creators right now. Together, Samsung and TikTok will work to find some of the most exciting music makers creating right now and provide unrivalled opportunities for them to build their careers in the industry.


Through SmartThings, Samsung is not only on a mission to enhance product connectivity. The company is already enabling new experiences, healthier living, better entertainment, and more sustainable lifestyles. But that is only the beginning: along with products from 300 other brands and 230 million registered SmartThings users, the possibilities for a smarter life are truly limitless.



[1] SmartThings Energy currently works with around 40 Samsung home appliances that are SmartThings enabled. These include washing machines, clothes dryers, dish washers, air conditioners, air purifiers, vacuum cleaners, ovens, hoods, cooktops, microwave ovens, TVs (models launched after June 2022) and energy meters

[2] According to the European Energy Standard, the highest energy efficiency rating for home appliances is A for refrigerators and washing machines, and A+++ for dryers and air conditioners (EHS)

[3] Extra 10% of energy saving is applicable for Bespoke AI™ laundry, Bespoke bottom mounted freezer and Eco Heating System

[4] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required

[5] Only available for smart appliances that are compatible with AI Energy mode

[6] Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary

[7] Compatible with 2.4GHz Wi-Fi, see https://solarcellremote.samsung.com/ for more

[8] Galaxy Z Fold4 and Z Flip4 shipped until August 31, 2022 vs Z Fold3 and Z Flip3 shipped until August 31, 2021

Products > Home Appliances

Products > Mobile

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Products > TVs & Displays

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