In the Frame: Samsung Collaborates with Interiors Expert Kate Watson-Smyth to Showcase Perfect Interior Pairings for The Frame TV’s 40 New Bezel Colours

November 24, 2021
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The collaboration is in celebration of the launch, a brand-new digital platform which gives UK customers the option of selecting the design and colour of a bezel to pair with their new 2021 Samsung Frame TV.

Customers will now be able to order their choice of bezel from 40 colourways allowing people to match their Frame TV with their interior space.

London, UK – 23rd November 2021Samsung Electronics UK Ltd has teamed up with interiors expert Kate Watson-Smyth to celebrate the launch of its 40 NEW bezel colours available for the iconic Frame TV, demonstrating there is a frame for every wall, no matter the interior design preference.



Known for her award-winning blog Mad About The House, style expert and sourcebook for modern living, Kate Watson-Smyth has curated the perfect interior pairings for all 40 of Samsung’s NEW Frame bezel collection, to provide inspiration for personalised style within the home.


Known for reimagining the television, The Frame, which sits within Samsung’s Lifestyle TV portfolio, transforms TVs into stunning works of art. Now with 40 brand new bezel colourways, interior aficionados can integrate statement colourways into their home like Monaco Blue and Ruby Red to the more subtle shades of Pale Sage and Afternoon Tea, with ease thanks to The Frame. Whether budding designers want to complement colour palettes, emphasise certain accents, or hint at quieter tones, The Frame’s portfolio of bezel colourways means a completely bespoke and customised style aesthetic can be created, tailored around personal design desires.


Alongside her collection of interior-pairings for each of The Frame’s new bezel colours, author Watson-Smyth provides a selection of styling tips to help successfully play with colour in the home, as well as avoiding common pitfalls.


Watson-Smyth’s top five tips include:


  1. If you feel your room needs a statement colour but you’re not sure where to start, then take inspiration from your wardrobe. If you like a shade enough to wear it then you will be happy to live in it too. Use the other things you wear it with to help you come up with a palette for the whole room.


  1. Use your accessories to make a statement. Sometimes it’s the details that make the difference. A splash of bold colour in a candle holder or a picture frame can really stand out and bring the whole space together. This can, of course, include picture frames and even your TV frame now there are so many to choose from with Samsung’s new Bezel range.


  1. It’s not enough to pick a statement colour you like; you must also consider how that colour makes you feel. If a strong emerald green or bright teal makes you feel energised and buzzing, then it’s probably not right for the bedroom. Instead, try to look for a strong colour that makes you feel relaxed. When it comes to picking colours – statement or otherwise – you must match the feeling to the function.


  1. One of the most common ways people introduce a statement colour is via a feature wall but this can also lead to one of the most common colour mistakes. Painting a single wall in a strong colour can look a bit random, so think about introducing your chosen shade to the rest of the space. For example, carry on the statement colour on all four skirting boards.


  1. Don’t forget the fifth wall – aka the ceiling. Painting all four walls in a statement colour can feel overwhelming so consider doing just the ceiling instead. This can draw the eye upwards and make the room feel higher as well as meaning you don’t notice it all the time.


The 40 bezel colours are available to order direct from now, and prices start from £129 GBP.  


The new 40 Bezel colourways include:


Forest Brown

Rich Brown

Space Grey

Teal Jewel

Wishful Pink

Pale Sage

Aluminium Grey

Afternoon Tea

Autumn Brown

Steel Beam

Modern Shell

Leather & Cookies

Rhythmic Blue

Monaco Blue

Modern Mahogany

Petit Rose

Mint Cream

Green Retreat

Pine Green

Authentic Yellow

Heather Lila

Soft Berry


Dusty Rose

Cirque Gold

Italian Vine

Ruby Red

Sahara Sand

Vision Blue

Dark Anthracite

Cookies & Cream

Grey Beach

Rich Ochre

Orange Suede

Red Velvet

Olive Suede

Anodic Gold

Alesta Bronze

Brown Breeze

Honest Gold



For more information, please visit


The Frame:


Since its launch, The Frame has redefined the television, transforming displays into stunning works of art.


The all-new 2021 version builds on The Frame’s innovative legacy, offering a more customisable experience in a slimmer form. The Frame is slimmer than ever in comparison to previous iterations, just 24.9 millimetres thick mirroring the depth of a traditional picture frame*. Available separately there are new attachable bezel options which come in 40 options to match the aesthetic of whatever room The Frame is in.


The Frame also transforms the TV into a gallery of fine art that can be endlessly personalised to match your home or suit your mood and taste. With new partnerships in the Art Store**, like NAVA Contemporary and Etsy, The Frame features more original artworks to match individual tastes. The new and improved Art Store platform makes it easy to flick through a growing library of over 1,400 artworks from world-renowned institutions – spanning the classics and the contemporary**. And with fine-tuned recommendations, it’s never been easier to find what you love, collect your favourite pieces, and curate your very own art exhibition. The Frame also features increased storage space from 500 megabytes in 2020 to 16 gigabytes in 2021, so you can store (and showcase) up to 1,200 of your very own photos (all) in UHD quality*. From iconic masterpieces and modern marvels to stunning photography, The Frame Art Mode brings you ever-more options to reflect your taste and reinvent your everyday space.



*Applicable to 2021 Frame TV 43” models and above.
**Art store subscription required to access full selection. Fees apply to subscription service

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