International Photographer Rankin and Musician Stefflon Don Partner with Samsung in Iconic Photoshoot Shot Entirely on the New Galaxy S21 Ultra 5G

January 14, 2021
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Rankin x Stefflon Don create a collection of portraits and social content to pay tribute to a generation that inspired them

London, UK – 14 January 2021 – Samsung Electronics Co. Ltd today unveiled a gallery of content, shot entirely on the new Samsung Galaxy S21 Ultra 5G, by renowned international photographer Rankin. The experience saw Samsung and Rankin collaborate with British rapper, singer and songwriter Stefflon Don, in a photoshoot that paid tribute to the iconic female trailblazers of the 80s – those who inspired musicians like Stefflon Don, transformed culture, and paved the way for a new generation of visionaries.



Combining the spirit of the 80s with the energy of today’s social media, Rankin and Stefflon Don have playfully re-imagined a timeless era with stills, videos, and content for Instagram and TikTok. The colours, style and aesthetic of the shoot, was transformed through the tight lens of the Samsung Galaxy S21 Ultra 5G.


A device that pushes the boundaries of what a smartphone can do, the Galaxy S21 Ultra 5G allowed Rankin and Stefflon Don to channel a new level of creativity and expression to share with audiences on social. Social media is driving a new artform, there is an entire generation of social media users interested in creating, engaging with and viewing experiences on their mobile devices. This project saw Rankin tap into this trend by using the powerful Galaxy device to create transformative content.


Rankin said “My creative process is rooted in exploring new techniques and methods to create revolutionary content. Working with Stefflon Don, Samsung, and the Galaxy S21 Ultra 5G, I had the opportunity to channel a new kind of creativity whilst still staying true to my ethos. I was doing what I love, right on a smartphone – creating, shooting, editing and producing content fit for social, in a move that diversified my work beyond what I imagined was possible. I’m also really proud that we could honour the inspirational legends of the 80s, who freely expressed their individuality and continue to inspire today’s young generation.”


Stefflon Don said ‘The artists of the 80s paved the way for musicians like me to succeed – it’s been a fantastic opportunity to work with Samsung and Rankin to pay tribute to their amazing style and energy.’


Using the Galaxy S21 Ultra 5G’s advanced pro-grade camera and 8K Video Snap feature, Rankin was easily able to grab high-res photos from 8K video footage, so every vivid detail at the shoot was captured in a gallery of stills and videos to be easily shared on social channels. The new Director’s View let Rankin see, switch, and select the best shot to fully embody the 80s look and feel. He was able to capture video with the front and rear cameras at once for real-time reactions with Vlogger View, and preview or change the angle, zoom or go wide on muse, Stefflon Don without losing any action with Live Thumbnails. Plus, the 100x Space Zoom feature allowed for some playful, closer, and steadier shots throughout the photoshoot.


The Galaxy S21 Ultra 5G is the newest chapter in Galaxy S series’ decade-long legacy of delivering cutting-edge mobile experience. The series comes in three models to fit lifestyles. Galaxy S21 5G and Galaxy S21+ 5G offer the latest flagship experiences to help you get the most out of every moment. And Galaxy S21 Ultra 5G delivers the ultimate in cutting-edge technology for people who want the maxed out experience and demand to be a step ahead.


With its new bold and iconic design, pro-grade camera and video capabilities, premium viewing experience, and powerful connectivity experiences, the Galaxy S21 5G Series is the smartphone range that changes everything, to make your everyday moments epic.



With devices like the Samsung Galaxy S21 5G series, and the power of social media, generations will continue to express their individuality, discovering and empowering generations before and after them.


Starting on 29th January 2021, Galaxy S21 Ultra 5G will be widely available in Samsung channels and major UK retailers


For more information about Galaxy S21 Ultra 5G, please visit, or


About Rankin


Rankin is a British photographer, publisher and film director. With a portfolio ranging from portraiture to documentary, he has shot The Rolling Stones, David Bowie, Kate Moss, Kendall Jenner and The Queen to name only a few.


Rankin co-founded the seminal magazine Dazed & Confused with Jefferson Hack in 1992, and has since published the likes of AnOther and AnOther Man, alongside over 40 books and the biannual fashion, culture and lifestyle print and digital platform, Hunger.


His photography has been published everywhere from his own publications to Elle, Vogue, Esquire, GQ, Rolling Stone, and Wonderland, and exhibited in galleries around the world, including MoMA, New York, and the Victoria & Albert Museum, London.


As a director, through the eponymous Rankin Film, he has created campaigns for the likes of Nike, L’Oreal, Dove, Pantene, Diageo, Women’s Aid, and Comic Relief alongside music videos for, amongst others, Miley Cyrus, Rita Ora and Kelis. Fearless behind the lens, Rankin’s visuals have become ingrained in contemporary iconography.


Rankin lives in London with his wife Tuuli and their four dogs, Tombi, Pickle, Beans and Squidge.


About Stefflon Don


Stefflon Don – real name Stephanie Allen, is a critically acclaimed British rapper, singer and songwriter. Her ascent in the UK rap scene has taken the industry by storm, having had a top 10 in the UK charts and being featured on the Billboard charts, Steff has been on an upward trajectory ever since.


Born in Birmingham to Jamaican parents, she moved to the Netherlands at the age of 4 where she became fluent in Dutch and moved back to London age 14 to begin her journey into music in 2015 working alongside British rappers Lethal Bizzle and Sneakbo.  Steffs Jamaican heritage influences her distinctive sound, and she also draws upon Spanish, African and Portuguese references in her music.


Not long after being recognised by BBCs Sound of 2017, she rose to widespread fame as her debut single Hurtin Me” featuring French Montana reached top 10 in the UK Singles Chart and was certified platinum in the UK. She has continued to rise to stratospheric heights since then, with a global and loyal following within the US, South America, UK and Europe, resulting in a colossal 2.3 billion streams on Apple Music, 444 million views on Vevo, 1.2 million subscribers on YouTube and 2.5 million followers on Instagram.


Stefflon Don has continued to reach a global audience, succeeding in the US where many talented British MCs have fallen short. Steff was the first British female rapper ever to be featured in Rap Caviar; in 2019 she was cited as a leader in her field by Forbes 30 Under 30; shes won awards including Best Female at the MOBO Awards and also Best New Artist at the NME Awards. Her list of collaborators includes global icons: Drake, Lil Kim, Skepta, Mariah Carey, Sean Paul.


Press Resources > Press Release


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