Introducing the New Galaxy SmartTag+: The Smart Way to Find Lost Items

April 8, 2021
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Visually locate your misplaced possessions using AR technology with Galaxy SmartTag+

LONDON, UK – April 8, 2021 – Samsung Electronics Co., Ltd. today announced the official launch of Galaxy SmartTag+, which will be available in the UK from April 16th. Following the successful launch of SmartTag earlier this year, Galaxy SmartTag+ is equipped with both Bluetooth Low Energy (BLE) and ultra-wideband (UWB) technology so that it can pinpoint the location of a lost item with greater accuracy. It also uses augmented reality (AR) technology to visually guide you towards where your missing item is located using your Samsung Galaxy smartphone’s camera[1].


Easily find your misplaced items


Galaxy SmartTag+, the newest iteration of Samsung’s Galaxy SmartTag, can be attached to everyday items, like a rucksack or keyring, so they can be precisely and easily located via Bluetooth[2] through the SmartThings Find service[3], which is available through not only your Samsung Galaxy smartphone, but your Galaxy Watch, Buds and Tablet too[4].


Locate your belongings visually with new AR Finder technology


Because Galaxy SmartTag+ is both BLE and UWB-enabled, you can now use AR technology to visually guide you towards your missing item. Using your compatible Samsung smartphone camera such as Galaxy S21+ or S21 Ultra, and with an easy-to-follow interface that shows you how far you are from the misplaced item, the AR technology will point you in the direction of your Galaxy SmartTag+. And once you’re closer to the tag’s location, you can choose to call it with a loud ring, so even if it’s slipped under the sofa, you’ll have no problem finding it.


“There’s nothing more frustrating than misplacing an item, which is why we’ve launched SmartTag+, putting control back into the hands of customers. By enabling everyone to attach the smartest location technology effortlessly to critical things like our keys, we help customers eliminate the anxiety attached with trying to find them or losing them altogether,” said Teg Dosanjh, Director of Connected Services and Technology at Samsung Electronics. “Additionally if it’s your phone that’s been misplaced you can use your SmartTag+ to trigger it to ring even if on silent. Putting customer experience at the heart of our innovation is what we do best, and we’re committed to doing what we can to make people’s lives that little bit easier.”


Pinpoint your tag’s location, even when it’s far away


Galaxy SmartTag+ can also leverage SmartThings Find’s powerful helper network, allowing you to locate tagged items on a map, even if it’s misplaced somewhere far from where you are. That’s because the tags use BLE connectivity and the power of the Galaxy device network, where there are millions of available helper devices in the UK to support when your device is out of range. SmartThings Find users can choose to opt in via the SmartThings app and enable their Galaxy smartphone or tablet to help others find their own lost tags or devices. Once you report your tag as missing in SmartThings Find, any nearby Galaxy device that has opted in will anonymously alert the SmartThings server about its location and you will receive a notification. All data in SmartThings Find is encrypted and protected, so the tag’s location isn’t revealed to anyone but you.


Locate your phone from your SmartTag


If you have misplaced your Samsung smartphone, but have your SmartTag+, a quick double tap of the tag’s button can make your phone ring, even if it is on silent. Making it easy and convenient to find your missing smartphone.


Remotely control your smart devices with the click of a button


On top of that, Galaxy SmartTag+ and SmartTag are helpful for more than just locating lost possessions. Forgot to turn off your TV or bedside lamp but you’ve already left the house? Rather than running back home, you can use your SmartTag+ or SmartTag to turn off the light remotely[5]. Through the SmartThings app, you can choose different functions you would like your tag to complete when you press or hold down the tag button.


Galaxy SmartTag+ is available in the UK from April 16th, RRP £39.99. Galaxy SmartTag+ operates using the SmartThings Find service, provided in the SmartThings app. To find out more, visit




[1] Within AR Finder feature of the SmartThings Find service, provided in the SmartThings app. Available on Galaxy devices with UWB technology, including the Galaxy Note20 Ultra, Galaxy S21+, Galaxy S21 Ultra and Galaxy Z Fold2. 

[2] Bluetooth range is up to 120m without obstruction.

[3] Requires initial setup on a Samsung Galaxy smartphone running Android 8.0 or higher & RAM of 2.0GB or above and opt-in for location tracking through the SmartThings Find service of the SmartThings app.

[4] SmartThings Find is compatible with Samsung Galaxy Smartphones and Samsung Galaxy Tablets running Android 8.0 and above, in addition to SmartTag, the Galaxy Watch3, Galaxy Watch Active2, Galaxy Buds Pro, Galaxy Buds+ and Galaxy Buds Live

[5] Must be within Bluetooth range (up to 120m without obstruction) of Galaxy phone

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