Jordan Banjo and Samsung Team Up to Tackle Road Trip Boredom, Powered By The Galaxy Tab S10 FE

Survey finds Brits take an average of 3 family road trips per year, with 52% travelling over the Easter weekend

They also admit to having 3 arguments on average per road trip, fuelled by a host of journey frustrations

Samsung’s Road Trip Rescue Wall provided a welcome creative recharge for families travelling through Rugby this Good Friday

Whilst 71% of Brits enjoy family road trips, they don’t come without their frustrations.  

Samsung research, conducted to launch the new Galaxy Tab S10 FE and Tab S10 FE+, finds that despite UK families typically traveling over 150 miles on road trips, boredom strikes within a mere 43 minutes, making a boredom-free experience less likely.  

With the average family only making two stops per road trip, limited to essential needs like going to the toilet (81%), having a snack break (57%) or stretching their legs (47%), there are few chances to alleviate the boredom.  

Bringing a much-needed creative break to Brits travelling this Easter Weekend, Jordan Banjo unveiled Samsung’s Road Trip Rescue Wall at Moto Rugby, helping families recharge their imagination with the help of the Galaxy Tab S10 FE and Tab S10 FE+. 

Father of three and Diversity member, Jordan Banjo, says: “Let’s be real, with three kids in the back, a ‘quick’ family road trip can feel like an actual expedition. We’re obsessed with the memories we’re going to make at the destination but forget that the getting there bit can sometimes be challenging. 

“Moments like the Samsung Road Trip Rescue Wall inject some fun into the journey itself, making the journey just as much a part of the adventure as the destination. The Galaxy Tab S10 FE is a secret weapon for families. Anything that helps keep the peace and sparks imagination is a win in my book.” 

Families dropping by Samsung’s Road Trip Rescue Wall enjoyed a moment of inspiration as they put Galaxy Tab 10 FE’s creative capabilities to the test, contributing their family’s artwork for the chance to win their very own tablet.  

This comes as new stats reveal that 45% of Brits think using a tablet during a family road trip is a great way to share experiences and engage together. 

And when it comes to how they use tech on the go, a third of parents are looking for gadgets that engage the whole family in a shared activity. Regionally, this number is highest for Londoners (40%) and across generations, is most true for Gen Z (41%), almost double their Gen X counterparts.  

Annika Bizon, Mobile Experience VP of Product and Marketing Samsung UK&I, says: “Working out how to keep your children entertained in the car can be as stressful as planning a family trip itself.  

“Parents often need technology like tablets to be an additional travel companion for long journeys, helping the entire family to beat both boredom and frustration – whether it’s getting creative with the S Pen, or exploring the Galaxy Tab S10 FE’s preloaded apps to encourage imagination and learning whilst on the move.  

“It’s not about filling the time; it’s about enriching the journey for everyone in the car. The Galaxy Tab S10 FE is designed to do just that, turning challenging journeys into shared enjoyment.”  

The Samsung Galaxy Tab S10 FE and Tab S10 FE+, with its creative and entertainment capabilities, alongside 5G connectivity, ensures an engaging journey for all. And with a powerful processor and longer-lasting battery life, you can do more for longer.  

Pricing and current offers: 

 Galaxy Tab S10 FE (starting from £499 RRP) and Galaxy Tab S10 FE+ (starting from £649 RRP) are available now in 5G and Wi-Fi variants and offered in three colours: Grey, Silver and Blue. 

Customers who purchase a Samsung Galaxy Tab S10 FE or a Tab S10 FE+ from Samsung.com and participating retailers can also claim a free Slim Keyboard Cover worth up to £169.  

For more information about the Galaxy Tab S10 FE series, please visit: https://www.samsung.com/uk/tablets/galaxy-tab-s10-fe/buy/