Liberation From The Lens: Social Media Other Halves Spend A Staggering 23 Hours A Year Getting The ‘Perfect Shot’ Of Their Partner

December 14, 2022
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Tasha Ghouri and Andrew Le Page reveal how social media other halves can get some respite from picture duty this Christmas, and instead get in on the action with the Samsung Galaxy Z Flip4


LONDON, UK – 13th December 2022 – Samsung Electronics Co., Ltd: With Christmas celebrations in full swing, ‘tis the season for filling our feeds with festive content. From family portraits by the tree to showing off your Christmas party outfits, there’s plenty of picture moments. Whilst festive feeds are high on the agenda for many, the social media other halves of the UK are feeling the strain.


A new survey from Samsung UK has revealed that the nation is spending an average of nine minutes per shot getting the perfect snap for their partner – the equivalent of 23 hours a year. What’s more, nearly half (48%) expect a rise in their camera duties during the Christmas period.


According to research, almost a quarter (22%) of Brits in relationships admit to feeling like a ‘social media widow’ – defined as the secret content creators hidden behind the lens, having lost the attention of their other half to the feed. However, this December we can expect the feeds to be flipped – a fifth (21%) of social media other halves determined that this is the year they will feature in their partner’s photos.


With the festivities fast approaching, Instagram-worthy picture expectations are high; One in ten Instagram other halves admit to reshooting their Christmas tree reveal because it didn’t look good enough, have snapped multiple boomerangs of the ‘cheers’ before taking a well-earned sip and admit to being chilled to the core in the snow to get the perfect winter portrait of their partner.


The survey also found that social media lovers love to stage scenes for the gram, with one in five (18%) having rearranged the dinner table multiple times to get the shot and 13% admitting to having put on a festive outfit especially, only to get back into pyjamas after the shot has been taken.


To help these social media other halves relinquish their photographer duties this Christmas, Samsung UK has partnered with reality TV stars (and couple) Tasha Ghouri and Andrew Le Page, to show couples across the UK how to easily capture content hands-free. Thanks to Samsung’s Galaxy Z Flip4 FlexCam feature, both partners have the freedom to enjoy the festivities and perfectly snap every moment:


  • Capture festive selfies or hands-free videos at various angles by partially folding the Galaxy Z Flip4 to activate Flex Mode[1]
  • Take high-quality selfies right from the Cover Screen with the upgraded Quick Shot. Start high-quality video recording in Quick Shot mode and then seamlessly switch to Flex Mode to continue recording hands-free without stopping the video – ideal for making sure you never miss a shot.


Tasha Ghouri, Love Island star and model, said: “I love taking festive snaps at Christmas, it’s literally the perfect time of year for the cute content as everything looks so pretty. This year, I’ll be giving Andrew a break from his content capture duties as we can both get in the shot with the Galaxy Z Flip4’s hands-free mode… probably the best present he could ask for!


Social media other halves admit to having found themselves in some unusual situations:


  • Having to lay down on the floor outside to get the best angle possible (8%)
  • Risking their lives for a picture perfect shot by standing in front of a tourist attraction in the middle of oncoming traffic (8%)
  • Getting weird looks from strangers when they are taking a photo in public (29%)


When asked what’s stopping their shots from getting the ‘gram-worthy’ stamp of approval, never catching their good angle (30%), bad lighting (30%), poor camera quality (22%) and people in the background (21%) are the most common complaints, with a quarter (26%) wishing there was an easier way to take the perfect festive snap.


Although the dedication isn’t just for the Christmas period. One in four (22%) say they spend more time taking pictures of their partner on holiday than having pictures taken together and a quarter (26%) have to put the feed first on date night, refraining from eating/drinking until their partner has finished getting pics of the table spread.


[1] Flex Mode supported at angles 75 and 115°

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