Little Green Space Explorers

August 9, 2018
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Samsung speaks to kids to discover what their perfect new world would be if they could start afresh on a different planet


LONDON, England – 9th August, 2018 – New research from Samsung saw school children in the UK asked what their new world would be like if the human race started afresh on a different planet, and surprisingly found that they would put mum and dad in charge (22 per cent) if given the choice, followed by the Obamas (14 per cent) and England manager Gareth Southgate (10 per cent).


The research, which quizzed 1,000 UK schoolchildren, was carried out by Samsung as part of its partnership with the Science Museum Group, to present the National Tour of Tim Peake’s spacecraft (Soyuz TMA-19M). The public will also be able to travel to space and back – just as Tim has – by experiencing Space Descent VR in the newly upgraded space travel VR lounge supported by Samsung.


Who would be their ideal leaders?

If mum and dad weren’t keen on the top job it seems that kids would most like to rule themselves, with one in five (19 per cent) opting for true democracy on their new planet, with decisions made by ‘everyone’.


Other than democracy and the state of mum and dad, the Obamas (14 per cent) took the top spot for celebrities to rule the world, but it seems like England’s success in the World Cup deems them successful on our new planet, with England manager Gareth Southgate (10 per cent) coming in at second, and even Harry Kane making an appearance on the list (3 per cent). The Queen and Donald Trump (6 per cent) came out in joint fifth place, followed by Emma Watson (4 per cent). Unlike her hit single, Beyoncé would not be ruling the world with only 2 per cent choosing her as leader, and less than 1 per cent think their headteacher has the right credentials to rule.


Kid’s favourite Nep-tune

He said he was top five, and then two, but according to the majority of 11-16 year olds, Drake is actually the number one candidate to be the music of the new nation. The Canadian musician was the most popular singer (22 per cent), over Arianna Grande (13 per cent) who was closely followed by George Ezra (12 per cent).


Baby boomers can rejoice, as The Beatles tied with 5 Seconds of Summer (9 per cent), however classical music will be one for the history books as a mere 3 per cent would take Mozart’s works.


The green planet

It’s no surprise that out of the eco-conscious generation, a quarter (23 per cent) will ban plastic bottles from their new home. Renewable or green energy would be powering the planet, with solar energy being the prime choice (66 per cent), followed by wind (11 per cent) and geothermal energy (6 per cent). In another demonstration of not wanting to repeat the mistakes we have made here on earth only 5 per cent would be in favour of using nuclear power, while just one per cent picked coal or oil.


School’s out

Unfortunately, it wasn’t all about saving their new world and a third say homework would no longer exist (32 per cent) and exams would become a thing of the past for 28 per cent. Luckily, only 8 per cent would leave behind bed time so our new planet would have the energy to ensure it continues to be a place that’s out of this world.


Sam Grant, Chief Marketing Officer, Samsung Electronics UK & Ireland, said “Samsung knows that space travel captures children’s imaginations and we have a mission to spark that curiosity by creating incredible and accessible experiences through technology, helping you to travel beyond your confines and participate in experiences and worlds, you never thought possible.”


The spacecraft which transported Tim Peake, the UK’s first European Space Agency astronaut, to and from the International Space Station, will land at Peterborough Cathedral on Saturday 11th August and remain on show until Monday 5th November 2018.



Data to questions:


Who would you ask to run your new planet?

22% -Mum and dad

19% – Everyone

14% – The Obamas

10% – Gareth Southgate

6% – The Queen – Donald Trump

4% – Emma Watson

3% – Harry Kane

2% Kim Kardashian – Theresa May –  Beyonce

1% – Your headteacher


Whose music would you take with you to start your new colony?

22% – Drake

13% – Ariana Grande

12% – George Ezra

9% – 5 Seconds of Summer & The Beatles

6% – Justin Bieber

5% – Cardi B

4% – Elvis Presley

3% – Mozart

2% – Beethoven


How would you power your new colony?

66% – solar energy

11% – wind energy

6% – geothermal energy – wave energy

5% – nuclear

3% – tidal

2% – gas

1% – oil – coal


What would you leave behind?

60% – war

59% – disease

34% – politicians

32% – homework

28% – exams

27% – the Kardashians

23% – plastic bottles

18% – my headteacher – fossil fuels

8% – bedtime


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