Monarchy Makeover: Homes Can Get The Royal Treatment With New Royal Collection Art On Samsung’s Lifestyle TV, The Frame

Samsung licenses new Royal Collection artworks, bringing monarchy’s most beloved pets to Samsung’s The Frame TV, ahead of historic coronation
To mark the launch, Samsung is hosting a public gallery to showcase the new digital Royal Dog Art Collection at Samsung KX London, from now until 1st June 2023

LONDON, UK – 3rd May 2023– Samsung Electronics Co., Ltd As people around the world prepare to celebrate the historic Coronation, Samsung has licensed pet artworks from  Royal Collection Trust –a charity which oversees the Royal Collection and one of the world’s largest private art gatherings – bringing some of its furry, four-legged subjects to millions of homes this spring.

The Samsung Art Store – which enables Samsung The Frame users to continuously transform any space with over 2,100 pieces of digital art^[1], including works from the most renowned artists, museums, and industry tastemakers – is today unveiling its Royal Dogs collection^[2]. Comprising 14 pieces, the range offers digital versions of works depicting the royal family’s beloved pets throughout history. Featured artists include Charles Burton Barber, Sir Edwin Landseer, Thomas Musgrove Joy, Gilbert Sprague and George Stubbs.

To mark the launch, Samsung is hosting a public gallery to showcase the digital Royal Dog Art Collection at its experience space, Samsung KX, in London King’s Cross. From now until 1^st June 2023, visitors from the capital and afar can view the collection displayed on Samsung’s award-winning lifestyle TV, The Frame, which uses an innovative digital canvas to immerse viewers in epic QLED picture quality experiences.

Royal Collection Trust manages and cares for the Royal Collection, one of the most important art collections in the world, and ensures that the Collection and palaces are valued and enjoyed by everyone.

The collection with Samsung comes as the UK hosts its first coronation in almost 70 years, dating back to the Coronation of Queen Elizabeth II in 1953. Whilst Queen Elizabeth II was well known for her love of corgis, the royal family has a long history with a variety of breeds, including the aptly named King Charles spaniel stemming from Charles I’s 17th century reign.^[3]

Dan Hastings, Director TV/AV at Samsung Electronics said “By licensing new artworks from the Royal Collection, we’re delighted to continue to make art of this kind more accessible, especially ahead of this important moment in the royal calendar. The Frame’s catalogue of art, through the Samsung Art Store, has grown significantly over the years and we’re excited for people to experience it without the need to head to a gallery or museum. Thanks to Samsung’s premium and innovative TV offering, users can look forward to an unparalleled digital viewing experience.”

To join in the fun, new customers can also get access to a 2-month free trial of the Samsung Art Store, giving them access to over 2,100 artworks from the world’s biggest museums and art institutions, when they purchase a Samsung The Frame TV^[4].

Learn more about The Samsung Art Store here: https://www.samsung.com/uk/lifestyle-tvs/the-frame/art-mode/

^[1] Separate Art Store subscription required to access full selection

^[2] Art pieces in the Art Store are subject to change without prior notice

^[3] https://www.rct.uk/collection/themes/trails/royal-pets

^[4] After 2-month free trial, customer must subscribe to Art Store to continue getting access to Royal Pets Collection and the full subscription offer which costs:

£3.99 per month or £39.99 per year