New Samsung Research Reveals Brits Live Life Through a Lens

March 15, 2018
Share open/close
URL copied.

Samsung Galaxy S9 and S9+, the smartphones that reimagines the way we communicate, share and experience the world is launched


New research of 2,000 adults, commissioned by Samsung to celebrate the launch of its Galaxy S9, has shown that more than half of Brits believe it’s important to capture the perfect photograph, and the majority would like to improve the low-light performance of their phone’s camera. Currently, more than two in five spend time editing images taken in low lighting, and more than six in 10 admit they delete images straight away because it’s too dark.


The new Galaxy S9 and S9+, on general sale from 16 March, has an advanced, reimagined camera to ensure users don’t miss a moment – enabling them to capture their epic every day.


Additionally, adults admitted almost 40% of their snaps will be un-usable as a result of low lighting, blurring or because the subject was too far away.


It’s no secret that good lighting is the answer to any great photo but often, photos are taken in less-than-ideal lighting conditions. Most smartphone cameras have a fixed aperture that can’t adjust to low or bright lighting environments, resulting in grainy or washed out pictures. Similar to the way the iris of a human eye expands and contracts, Samsung’s Dual Aperture[1] (F1.5/ F2.4) automatically lets in more light when it’s dark and less light when it’s too bright, taking photos that are crisp and clear.


A Samsung spokesperson said: “We have reimagined the camera on the Galaxy S9/+ to enable our fans to capture the epic every day. The incredible dual aperture lens transforms low light photography, allowing users to get the perfect shot first time, so that they can live in the moment.”


There is a cost to pursuing the perfect shot, as 43% of respondents felt they missed out on the ‘true’ experience by spending too much time taking pictures.


As well as an enhanced low-light camera, the S9 benefits from:



  • Super Slow-mo: Make every day moments epic with dynamic, slow-motion video that captures 960 frames per second. The Galaxy S9 and S9+ also offers automatic Motion Detection, an intelligent feature that detects movement in the frame and automatically begins to record – all users have to do is set up the shot.


  • AR Emoji: Samsung lets users create an emoji that looks, sounds and acts like them. AR Emoji uses a data-based machine learning algorithm, which analyses a 2D image of the user and maps out more than 100 facial features to create a 3D model that reflects and imitates expressions, like winks and nods, for true personalisation.


  • Bixby: Samsung’s intelligence platform, integrated into the camera, uses augmented reality and deep learning technologies to provide helpful information about a user’s surroundings.


For more information about the Galaxy S9 and S9+, visit, or


[1] The Dual Aperture supports F1.5 mode and F2.4 mode. Dual Aperture is installed on the rear camera (Galaxy S9) and rear wide-camera (Galaxy S9+)


Products > Mobile

Corporate > People & Culture

Press Resources > Photo

Press Resources > Press Release

Corporate > Technology

For any issues related to customer service, please go to for assistance.
For media inquiries, please contact

Check out the latest stories about Samsung

Learn More

Manage your cookies

We use cookies to improve your experience on our website. Manage your settings for our cookies below.

Strictly necessary cookies (essential)

These cookies are essential as they enable you to move around the website. This category cannot be disabled.

Cookie Domain Purpose
AWSALBCORS AWS Application Load Balancer Cookie. Load Balancing Cookie: Used to map the session to the instance. Same value as AWSALB.
AWSALB Application AWS load balancer first receives a request from a client, it routes the request to a target, generates a cookie named AWSALB that encodes information about the selected target, encrypts the cookie, and includes the cookie in the response to the client.
PHPSESSID The PHPSESSID cookie is native to PHP and enables websites to store serialised state data. On the Action website it is used to establish a user session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie. As the PHPSESSID cookie has no timed expiry, it disappears when the client is closed.
COOKIECONSENT Used to store the cookie consent status of the user.

Analytical or performance cookies (optional)

These cookies collect information about how you use our website, for example which pages you visit most often. All information these cookies collect is used to improve how the website works.

Cookie Domain Purpose Expiration Time
_ga Used to distinguish visitors to site. It registers a unique identification in order to gather statistical data about how a visitor uses the Website. 1 year
_ga_94BEG50BVX Used to persist session state. 1 year