Pretty as a picture: Samsung’s new Frame 2018

September 20, 2018
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The Frame 2018 Transforms the Home into a Gallery with Advanced Art Features and Technology

LONDON, UK – 20 September, 2018 – Among the many TV innovations that Samsung has pioneered over the years, the company will always be remembered for transforming the TV from being a black box to a work of art with The Frame. The latest version, The Frame 2018 is available to purchase now in the UK in four sizes; 43”, 49”, 55” or 65”, with prices starting from £1,199.



The Frame 2018 is the evolution of Samsung’s award-winning lifestyle TV, The Frame. With enhanced features, new customisation options and hundreds of available works of art from artists around the world including collections from the Victoria and Albert Museum and the Tate Gallery, The Frame 2018 transforms the living room into a dynamic gallery space.


Owners of The Frame 2018 now have more ways than ever to customise the look and feel of their room. The Samsung Art Store, the world’s largest art platform for TVs, houses an ever-growing and diverse library of artwork from some of the most prominent museums and galleries.


Whether people prefer to change the look of their room each season or want to proudly display pictures of their children on the first day of school, consumers can customise The Frame to create their preferred aesthetic in any room. Thanks to an improved UI, owners of The Frame can browse different art pieces based on the colour scheme of the room, or by a medium, like drawings or photography. Then, much like curating a music playlist, owners can create a personalised collection that shuffles through their particular selections as often as they like.


Discovery and navigation on the Samsung Art Store have been improved so users are never too far away from their new favourite piece to display proudly on their screen. Users can easily find their picks, browsing through the gallery where the images are sorted by different categories like colours and composition.


The Frame 2018’s enhanced Samsung Art Store is an optimised platform offering new ways for consumers to access new pieces of art. Additional features include:


  • Slideshow – Sets a slideshow of the user’s personally selected artworks that automatically changes at intervals of between 10 minutes and 7 days according to personal settings
  • Favourite – Enables consumers to select their favourite artworks and create their own collection of masterpieces to be used with Slideshow, and provide easier access to their favourite pieces


Stunning Quality with User-friendly Functionality

When it’s switched on, The Frame 2018 features a crisp and clear 4K UHD screen with HDR10+ technology, so that users can view the content just the way the director intended. Similar to Samsung’s 2018 QLED TV line, The Frame 2018 comes with new smart capabilities that make it quick and easy to set up the new TV and access content.


With Effortless Log-in, users can quickly transfer their Wi-Fi and Samsung account details from their phone to the TV via Bluetooth Low Energy (BLE) without having to remember or re-enter their password. Samsung’s proprietary Smart Hub menu enables consumers to intuitively navigate across streaming services, consoles and live TV while the Universal Guide feature curates content based on each user’s unique taste.


The Frame 2018 seamlessly blends in with home décor. When mounted, it hangs flush to the wall thanks to Samsung’s No Gap Wall-Mount, which is included in the box. The selection of four customisable magnetic bezel options – black, white, walnut and beige wood – also helps users to swap the monitor edge’s colour to complement the room’s style. Also, by combining with the One Invisible Connection, a slim, translucent cable that transmits both power and AV data to the TV, The Frame 2018 ensures that users are provided not only better design but also better viewing experience.


For more information about The Frame 2018, please visit

Press Resources > Press Release

Corporate > Technology

Products > TVs & Displays


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