Redefining the CV to Enhance Your Personal Brand

March 22, 2021
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Tips to create the ultimate professional profile to help stand out amongst the crowd

  • New research from Samsung KX shows the average Brit takes 5.8 years to perfect their CV, sending over 34 different versions in their lifetime
  • UK employers take no longer than 28.7 seconds to assess a CV
  • One in five employers are looking at a candidate’s social media when reviewing an application
  • Two thirds of workers have no idea what a ‘perfect’ CV should contain
  • Musician, songwriter, TV presenter and footballer Chelcee Grimes, celebrity fashion photographer Ashley Verse and career guru Ash Jones will explore how to enhance your personal online brand, and how to give you the best chance of standing out for career success in a new three-part series ‘Powerful Personal Branding’, now available to view via Samsung KX’s website


LONDON, England – Monday 22nd March 2021: As the job market becomes increasingly competitive, every candidate needs a competitive advantage. Samsung KX announces today a new three-part content series that focuses on how to elevate your own brand, using the power of personal portraits and psychological tips to stand out, all via the new Samsung Galaxy S21 Ultra 5G smartphone.


New research commissioned by Samsung KX found that UK employers need just 28.7 seconds to decide if someone’s CV is worth reading, therefore first impressions are more important than ever as many start to apply for new job roles. On average, a quarter of UK adults have felt embarrassed after realising they made a mistake in their CV, with common errors including applicants getting their own phone number incorrect or having an ‘inappropriate’ email address they set up when they were younger.


And there is more to getting an interview than a good CV.  Over one in 10 UK adults have been judged on content from their social media profiles when applying for a new role. The study found that one in five UK adults believe that it’s acceptable to share a selfie of them with their pet to a potential employer, and two thirds of Brits have no idea what a ‘perfect’ CV should contain – despite one in 10 believing they have sent out more than 100 whilst job seeking.


40% of Brits think personal photos on a CV rank highly on the list of their priorities, as the ‘new normal’ dictates that the interview process is a remote one.


Musician, songwriter, TV presenter and footballer Chelcee Grimes will host Samsung KX’s three-part series, Powerful Personal Branding’, which will give consumers the tools and know-how to enhance their personal online brand. From remotely shooting the perfect portrait images using the new Samsung Galaxy S21 5G Ultra, to advice on how to create that stand-out personal profile, Samsung KX wants to help propel your search for a new job to the next level.


Tanya Weller, Director of Samsung Showcase, KX explained: We know how important personal branding is for when you present yourself to a potential employer. At Samsung KX, we want to provide people with the skills to develop their professional image to ensure they have the best chances of being successful. With our three-part series ‘Powerful Personal Branding’, we hope to inspire people with the use of the Galaxy S21 Series to get their perfect shot and build up their personal brand for career success.


Career Specialist, Ash Jones offering advice for those in the job market said: “Employers will tend to look at a lot of CVs in one go so make sure how you present yourself makes the right kind of impact. Use it to express your personality and show what makes you unique and what you can bring to the business. A picture on a CV is very important – it helps to add personality, familiarity and understanding.”


To book a 1-2-1 remote portrait shoot with Ashley Verse or to watch the full series, head to the Samsung KX website now and be inspired to build your personal brand for 2021 and beyond.


*Research conducted via OnePoll of 2,000 UK adults in March 2021.

Press Resources > Press Release


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