Samsung and Fortress GB Partner to Revolutionise the Fan Experience, Bringing Global Sports Ticketing and Rewards to Samsung Wallet

Samsung Electronics Co., Ltd today announced a strategic partnership with Fortress GB, a global leader in sports fan engagement and access technology. The partnership will see Fortress GB’s real time access, loyalty, and campaign engine integrated into Samsung Wallet, providing millions of sports fans with a seamless, end to end digital experience for live events.

Through this partnership, fans of sports teams, venues and event organisers powered by Fortress GB, whose client base includes the Premier League, MLB, NFL, NBA, MLS, NHL and USGA, plus major events like Live Nation concerts, can store tickets, season passes and memberships directly in Samsung Wallet. Beyond access, the integration unlocks personalised matchday experiences with real time offers, loyalty rewards and tailored incentives, directly through Samsung Wallet.

Fortress GB brings 25 years of sports industry experience and a client base of over 160 teams, venues and events worldwide. By integrating Fortress GB’s platform with Samsung’s advanced NFC (Near Field Communication) technology, the partnership ensures a seamless stadium entry process for fans, where devices work seamlessly with Fortress’s mobile scanning and multidimensional credential management systems.

“At Samsung, we are committed to using technology to simplify and enrich the daily lives of our users,” said Woncheol Chai, EVP and Head of the Digital Wallet Team, Mobile eXperience (MX) Business at Samsung Electronics. “Sport has a unique power to connect people, and through this partnership with Fortress GB, we are making the stadium experience more seamless than ever. By bringing digital ticketing, personalised rewards, and secure access together in Samsung Wallet, we are ensuring that fans can focus on what really matters: the action on the pitch, field and the court.”

Gabi Vago, CEO of Fortress GB, said: “Samsung Wallet already plays a central role in how people move, pay and interact every day. By integrating the Fortress platform with Samsung Wallet, we are enabling clubs and venues to connect live event access, payments and rewards into a single experience. This allows fan attendance and spend to be recognised in real time through a platform fans already know and trust.”

For clubs and venues, the integration is designed for rapid deployment, leveraging Fortress GB’s existing integrations and infrastructure. Fortress customers are expected to see Samsung Wallet capabilities go live ahead of upcoming seasons, enabling teams to enhance fan engagement and unlock new monetisation opportunities through a secure, unified digital platform.