Samsung and Michel Roux Jnr Team Up To Host Exclusive Instore Introduction To Built-In Range
October 13, 2017
John Lewis customers were both surprised and delighted to have a chance to get tips from world-renowned, Michelin-starred chef Michel Roux Jnr. Throughout the day, Michel Roux Jnr interacted with 300 customers over four live cooking demonstrations, in which he shared his expert knowledge with them, whilst also highlighting the product’s key benefits.
Later that evening, an intimate meet & greet followed with 20 MyJL customers, who had been selected from over 650 applications. This private show allowed Michel Roux Jnr to delve further into the product specification and answer people’s questions in order to help build their home-cooking confidence.
