Samsung and Thierry Henry Team Up for New Galaxy Z Series Campaign

Samsung Electronics Co., Ltd. today announces the next evolution of its partnership with football legend Thierry Henry, showcasing the latest Galaxy Z Series foldable devices. The campaign builds on strong momentum for Samsung’s foldable range, with combined European sales of the Galaxy Z Fold8 and Galaxy Z Fold8 Ultra 50% higher than those of the Galaxy Z Fold7 over the equivalent period following launch.

The new campaign, “Welcome to Foldables”, launches across Europe through a series of films that demonstrate how each foldable device in the series adapts to different lifestyles and moments.

The campaign follows long time Samsung user, Henry through multiple chapters of his day, each showcasing how the Galaxy Z Series supports his lifestyle.

Reflecting on his career transitions – from player to manager to analyst – Henry acknowledges life can take many shapes and poses the question: what shape comes next? The three Galaxy Z series devices represent the different paths he could take, each enabling a distinct way of living.

To maximise his day, multiple versions of Henry tackle different tasks simultaneously. Thanks to the Z Fold8 Ultra’s expansive screen and advanced multi-window feature, he accomplishes everything in one powerful device. The multitasking capabilities mean he gets it all done without compromise.

When he unwinds, Henry settles in to watch football on the Z Fold8. Its immersive display makes him feel as though he’s on the sidelines, whilst its compact, passport-sized form means it fits easily into his pocket for a life on the move.

For everyday moments, the Z Flip8 delivers style and convenience – as demonstrated when Henry captures a perfectly framed selfie. Its foldable design makes it the ideal everyday companion.

Ex-Arsenal and French national player, Thierry Henry, said: “I’ve been a Samsung user for a very long time. I need products that are multipurpose, and that can keep up with me. The Galaxy Z Series does exactly that. Each device is different – for the different chapters of our lives and careers. That’s why it’s got to be Samsung.”

Benjamin Braun, CMO at Samsung Electronics Europe, added: “Thierry embodies versatility and excellence. He understands that people aren’t one-dimensional, and neither should their technology be. Our Galaxy Z Series reflects that philosophy – there’s a device for every lifestyle, every ambition, every moment.”

For more information on the Samsung Galaxy Z Series, please visit: news.samsung.com/uk