Samsung announces launch date of new flagship lifestyle TV’s

May 15, 2019
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Available this month, the 2019 Frame and Serif TVs combine award-winning design with QLED picture quality and enhanced Smart features


London, UK – Wednesday 15th May 2019 – Samsung Electronics Co., Ltd. Is pleased to announce that the new 2019 Frame and Serif TVs will launch today. Combining award-winning and innovative design, this year’s flagship lifestyle TV models fit any home décor with superb QLED technology, providing consumers with the best picture quality for an immersive TV viewing experience.


Going beyond the realms of traditional TV to pieces of home décor, this year’s enhanced models of The Frame and award-winning Serif TV make a statement by elevating the design of your home.


Samsung Serif TV

The Serif TV has been developed in collaboration with Paris-based design brothers Ronan & Erwan Bouroullec, two of the world’s most famous furniture designers who, through the Serif TV, have created a bold aesthetic product.



After two years of anticipation, Samsung has brought the Serif TV back with the improved pristine picture quality of Samsung’s QLED technology. When used as a TV, The Serif offers deep contrasts, dark blacks and 100% colour volume [1], providing over a billion shades of colour for the best possible viewing experience. Samsung’s updated Ambient Mode [2] also provides information, such as news headlines and weather updates, as well as the ability to display imagery and blend into any living space when the TV is turned off, enhancing The Serif’s overall functionality.


In the past, The Serif TV was sold almost exclusively in furniture shops and department stores given its focus on interior décor and the importance of colour, but it will be available for purchase at selected consumer electronics retailers in 2019. Prices for The Serif start at £1,199.99 and is available in white at three sizes; 43, 49 and 55-inch, offering consumers more flexibility to customise their home.


The 2019 Frame TV

The Frame goes beyond the traditional concept of a TV by encouraging consumers to consider where it lives and how it exists in the home. With bold design and brave thinking, The Frame offers a functional piece of home décor that can be customised to suit individual styles, defining the TV’s role in the home. When not being used to enjoy TV or movies, The Frame’s Art Mode can display personal pictures and memories or choose from more than 1,000 pieces of art from prestigious artists around the world from the Art Store. The Art Store includes collections from galleries such as The Tate Gallery, the V&A Museum, and The Royal Collection, and allows users to subscribe for £3.99/month. When mounted, The Frame hangs flush to the wall thanks to the No Gap Wall Mount included in the box as an added value, plus users can choose from four different coloured magnetic frames, allowing them to be easily swapped to suit individual home décor.



The Frame this year now provides QLED technology, delivering improved picture quality and providing over a billion colours, as well as a new Smart Hub and Samsung smart TV platform, giving users access to the widest collection of 4K streaming and catch-up TV apps. Prices start from £1,299.99 and sizes range between 43-inches to 65-inches.


For more information on both the new 2019 models, please visit:

The Frame

The Serif


[1] 100%colour volume measured to DCI-P3 standard, certified by VDE.

[2] Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.

Press Resources > Press Release

Products > TVs & Displays


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