Samsung Announces New Galaxy A Series with Upgrades to Essential Features

Galaxy A50 – Designed for the Way We Connect Today

London, UK – February 25, 2019 – Samsung Electronics Co., Ltd. today revealed the new Galaxy A Series, beginning with an initial roll-out of a new smartphone, designed to provide industry wide innovations starting from the mid-tier portfolio. The Galaxy A50 offers improvements to the essential device features that matter most, including offering an immersive viewing experience, longer lasting performance and a camera which captures the world as you see it.

The new Galaxy A Series is designed for the way that people are connecting today – sharing, capturing and consuming live. The new series offers diverse, powerful devices that can keep up with these spontaneous, collaborative interactions.

“We are committed to providing meaningful progress to everyone for a better mobile experience, and that innovation starts with the upgraded Galaxy A Series,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “People are changing the way they connect, and their smartphones need to keep up. Our new Galaxy A Series offers improvements to the essential features that will support these live interactions, with diverse options to meet their ever-changing needs.”

With the Galaxy A Series, consumers can seamlessly experience the Galaxy ecosystem using key services such as Samsung Health, Samsung Pay, Bixby, and more.

The upgraded Galaxy A Series is being introduced with the announcement of Galaxy A50.

Galaxy A50

Offering premium camera features, a long-lasting, fast-charging battery and Infinity-U display, the Galaxy A50 keeps you connected to your world.

The Galaxy A50 allows you to capture and share photos in a revolutionary way with its triple camera, designed to accurately replicate human eyesight.

• Capture the world without constraint with the Ultra Wide lens. Paired with the ‘intelligent switch’ function, your camera can now identify and recommend when to use the Wide Shot mode.

• The 25MP main camera shoots vivid images in bright daylight. While in darkness, the innovative lens enables clear shots by detecting more light and reducing noise. Combined with the Depth lens, the camera offers a Live Focus experience, enabling you to choose exactly where to accentuate.

• AI Camera helps you capture the best scene, with a Scene Optimiser feature to recognise and optimise 20 scenes, and Flaw Detection to make sure you never miss a perfect portrait shot. Bixby Vision uses the camera and AI to help you shop online, translate text and find the information you need.

• Enhance your portrait with the selfie camera using Selfie Focus to subtly blur background details.

Equipped with on-screen fingerprint unlocking, the A50 provides intuitive unlocking without changing grip. The A50 comes in a comfortable slim design and smooth curved shape, available in four new characterful colour options: Black, White, Blue and Coral inspired by scattered light.

For more information about the Galaxy A Series,  visit  www.news.samsung.com/uk or www.samsungmobilepress.com

Galaxy A50 Specifications

 *All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice