Samsung Announces New Smart Start TV Content Partner, NextUp, as part of its Ongoing Commitment to Deliver Exclusive Entertainment Experiences

December 7, 2021
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Comedy streaming service NextUp joins the existing dynamic line-up of app subscriptions worth over £200

London, UK – 7th December, 2021 –  Samsung Electronics UK Ltd today announces that comedy streaming service NextUp will be joining its Smart Start platform, the brand’s proposition that offers new Samsung Smart TV customers the unique opportunity to access premium apps and entertainment during the initial months of purchase.


Curating the very best of the UK’s comedy scene, NextUp viewers can experience the magic of stand-up comedy with live streams direct from the UK’s best comedy venues including The Comedy Store and The Pleasance. Users can also watch on-demand hundreds of stand-up comedy specials, all completely ad-free.


Included within Samsung’s Smart Start proposition from today, viewers can discover exclusive sets from both famous acts and rising stars such as Ed Byrne, Miles Jupp and Maisie Adam – all without leaving their sofa.


With NextUp, Samsung demonstrates its commitment to giving customers the best start with their new Smart TV by enabling them to take their home entertainment setup to a whole new level. From delivering big screen blockbusters and drama, to heart-pumping music and fitness; the very best click-worthy content, and now rib-tickling comedy, Smart Start has at-home apps to cater for every mood, every need, and every taste.


Smart Start viewers have the chance to try out a variety of new, premium apps during the initial months that they own the TV (worth over £200), with the opportunity to experience content in a way they may not have before, from watching movies in 4K HDR10+ to listening to music in Dolby Atmos sound quality.


Constantly evolving with new offers, like NextUp, and services, anyone that activates a new 2020 or 2021 Samsung Smart TV between 30 June 2021 and 6 Jan 2022 will receive a 3-month subscription included with their TV purchase.


Samsung Electronics UK Head of TV/AV Retail & Content Services, Deep Halder comments: “We’re thrilled to partner with NextUp in the latest development of our Smart Start offering. Championing the best of British comedy talent, as well as enabling first-rate entertainment for our customers to enjoy watching, is exactly what we set out to achieve with Smart Start. We’re looking forward to continually finding new ways and partners to deliver premium and dynamic entertainment experiences for our customers.”


Sarah Henley, COO of NextUp says: “We’re really excited to be part of Samsung’s Smart Start offering. Our mission is to be the home of live comedy, and this partnership goes a long way to making that happen. Members will be able to view incredible specials from the most exciting upcoming names in comedy, and live gigs from the best clubs in Britain from the comfort of their sofas – unfiltered, unedited and with no queue for the toilet! And now, more than ever, people really do need a laugh!”


For more information, please visit Smart TVs.

Press Resources > Press Release


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