Samsung Announces Record Success for Galaxy Z Fold8 and Fold8 Ultra With a 50% Increase in Sales, Driving Foldable Adoption Across Europe

Samsung Electronics today announced a significant milestone for its latest foldable smartphones. The Galaxy Z Fold8 and Galaxy Z Fold8 Ultra have achieved a 50% increase in combined sales across Europe compared to the Galaxy Z Fold7 since launch.

This remarkable growth underscores the increasing consumer interest in Samsung’s foldable lineup and its role in shaping the future of mobile technology.

The Galaxy Z8 series has not only attracted loyal Samsung customers but also drawn in users from other brands. Notably, 20% of Galaxy Z Flip8 purchasers have switched from competing brands, with many experiencing a foldable device for the first time. This trend highlights the growing appeal of Samsung’s innovative foldable designs and features.

Samsung has also seen a threefold increase in users transitioning from the Galaxy Z Flip series to the Galaxy Z Fold8 compared to the Galaxy Z Fold7, reflecting the high demand for Samsung’s diverse range of foldable devices.

There has also been a 60% increase in iPhone users switching to the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, or Galaxy Z Flip8 compared to the previous generation¹.

As the foldable category matures, one size does not fit every user; people prioritise portability, large-screen productivity, immersive viewing, creativity and compact convenience in different ways. Samsung’s latest Galaxy Z portfolio reflects those distinct needs. Behind that portfolio are eight generations of development and insights from millions of real-world users, which continue to shape hardware, software, reliability and the way each form factor is used.

Samsung continues to push the boundaries of what’s possible with foldable technology, delivering devices that combine productivity, creativity, and entertainment in one seamless form factor. The success of the Galaxy Z8 series is a testament to Samsung’s dedication to fostering widespread adoption of foldables and shaping the future of mobile innovation.

For more information about the Galaxy Z8 series, visit Fold & Flip Phones | Galaxy Z Series | Samsung UK.

1. According to Samsung Smart Switch data. Number of smartphone users switching to Z8 Series (3 models) from iPhone using Smart Switch increased 60% year-on-year compared to number of smartphone users switching to Z7 Series (3 models) from iPhone in the same period in 2025 post Z7 Series launch. Z8 Series switch data between August 7 2026 to September 8 2026. iPhone is a trademark of Apple Inc., registered in the U.S. and other countries and regions ↩︎