Samsung Announces Sponsorship of Sunday Brunch on Channel 4 with Innovative Home Appliance Range
Samsung announces a one-year partnership with Channel 4’s weekly TV show, Sunday Brunch, which will see the programme kitted out with Samsung products and new sponsorship ads to highlight Samsung’s premium kitchen appliance range
London, UK – 10 March 2023: Samsung Electronics Co. Ltd today announced a new partnership with Channel 4, which will see it become the official partner of popular food and chat show Sunday Brunch, starting 9:30am this Sunday, the 12th of March.
The new partnership will see Channel 4 collaborate with Samsung with new sponsorship advertisements featured throughout the programme breaks to showcase Samsung’s full range of appliances. The partnership will also feature product placement to display Samsung’s collection of quality kitchen appliances to consumers as well as being promoted online and instore with Samsung retailers.
Central to the partnership is Samsung’s aim to promote its premium appliance and Bespoke Home line-up, showing itself as a leader within the built-in kitchen appliance market. The new sponsorship will see the programme hero some of Samsung’s home appliance flagship features and products including Bespoke Jet™, Dual Cook Flex™, AI washing machine, Beverage Center™, Air Fry and the Samsung Family Hub™, which will be featured on idents throughout the show. The sponsorship will last for 12 months and includes product placement which will see the whole Sunday Brunch kitchen kitted out with top of the range Samsung products.
Although the focus will be on appliances, Sunday Brunch will also feature other Samsung products on the show, such as their state-of-the-art, award-winning Frame TV. As part of the partnership, Samsung will be sponsoring one of the show’s regular editorial segments called ‘TV for Pets’.
Dan Harvie, VP, Head of Home Appliances, Samsung UK and Ireland Ltd said, “Sunday Brunch has been the cornerstone of many households’ weekend TV viewing for over a decade and we’re delighted to be partnering with the show to showcase our range of Smart connected home appliances, including products from our laundry, refrigeration and cooking ranges in addition to Samsung Bespoke products in our refrigeration and Jet floorcare range. We are excited to show viewers how they can really level up their cooking with our state-of-the-art ovens featuring all our latest tech from SmartThings cooking to Dual Cook Flex™.”
Rupinder Downie, Sponsorship & Commercial Partnerships Leader at Channel 4 said: “We’re delighted to be partnering with one of the nation’s most loved and trusted home appliances brands, Samsung, to bring their innovative and industry-leading products to one of the nation’s most popular shows. With some of the most recognisable faces dishing up inspiring yet accessible food and meals every Sunday, it’s not surprising consumers are going to be expecting the latest and most forward-thinking technology, to help our hosts hit the mark on the delicious recipes they expect and know each week”
For further information on the partnership, please visit: https://www.samsung.com/uk/home-appliances/sunday-brunch/