Samsung Announces the Next Chapter of its Life Unstoppable Experience with a Journey into the ‘House of Surprises’

on September 8, 2021
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The ‘Life Unstoppable: the house of surprises’ online event will see the brand unveil its latest ecosystem of devices to Europe on 12th October 2021.

London, 8th September 2021 – Today Samsung Electronics Co, Ltd. unveiled the 2021 iteration of the event ‘Life Unstoppable: the house of surprises’. After the success of last year’s event, this year’s experience takes the concept of the Samsung house one step further, immersing attendees in a virtual tour of the home of the Unstoppables, a family of eclectic characters, for whom the Samsung ecosystem adds flare and functionality to their everyday life.


On October 12th, Samsung invites media, retail, and industry partners to open the doors to a new realm of possibilities. Taking inspiration from last year’s successful gaming-platform set up, Samsung will unveil its latest innovations in a storybook format, told through the narrative of the Unstoppable family’s ‘house of surprises’. The immersive journey illustrates the lives of key customer profiles, highlighting the capabilities of Samsung products to inspire joy, imagination and productivity in daily life. Attendees will walk away with the desire and confidence to facilitate a shift from the comfort of their daily life to a life that sparks adventure and creativity. This is how Samsung defines a Life Unstoppable.


The format and concept of ‘Life Unstoppable: the house of surprises’ creates a sense of personability and simplicity in a genre which can often become complex to the average consumer. With this unique experience, Samsung continues to create human-driven innovations that defy barriers and enable customers to live more connected and innovative lives – all of which will become apparent throughout the duration of the event.


“For almost two years, our homes have become safe havens, allowing us to take refuge from the COVID turbulence of the outside world. Our mobiles and tablets allowed us to stay connected to family and friends. TVs gave many a means of escape. As we look to the future, many of us are left feeling uninspired by our homes. So at Samsung, we continue to launch amazing innovations that are loved by our customers. We are excited to unveil our new line-up of devices for 2021, which will bring a new sense of delight to homes around Europe, fueling a Life Unstoppable” said Benjamin Braun, Samsung Europe’s Chief Marketing Officer.


Whilst comfort zones are key during times of unrest, they are not where creativity and passion thrive. Now that our homes are transitioning to a hybrid space which provide both comfort and inspiration, most are due a much-needed reset. With the latest Life Unstoppable experience, Samsung hopes to encourage those feeling uninspired in their homes to ‘press play’ again, to ignite the spark in their homes that have become stale and a bit joyless and fall back in love with their homes once more.


Samsung’s ‘Life Unstoppable: the house of surprises’ will be open to media, retail and industry partners on 12th October at 10:00 BST.


The experience will be publicly available from 18th October at 10:00 BST at #LifeUnstoppable.

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