Samsung appoints Annika Bizon to lead integrated Marketing & Omni Channel team in the UK & Ireland

January 11, 2022
Share open/close
URL copied.

LONDON, UK – 11 January, 2022 – Samsung Electronics Co., Ltd today announced the promotion of Annika Bizon to Marketing & Omni Channel Director for Samsung UK & Ireland – leading its Marketing and Omni Channel teams which have been united into one new function.


The newly-formed Marketing & Omni Channel team will be responsible for delivering consistent, best-in-class activity across all touchpoints including online retail, call centres and marketing in a rapidly evolving retail landscape.


Annika joined Samsung UK & Ireland as Omni Channel Strategy Director of its Mobile eXperience (MX) division in June 2021, bringing with her a wealth of business and leadership experience, including senior positions at 20th Century Fox and Three UK as Go-To-Market and Channel Management Director.


In her time at Samsung UK & Ireland, she has made an immediate impact, delivering and accelerating category-defining strategies and executions across Omni Channel.


Commenting on her new role, Annika Bizon said: “I am so proud to begin this new chapter. This is an opportunity to unite two great teams who will work to deliver on our plans and commercial priorities. This structural change will help us reach the next level in performance while ensuring we are future-proofed and firmly remain innovators in our industry.”


Conor Pierce, Corporate Vice-President, Samsung UK & Ireland added: “This is an exciting time for Samsung, building on 2021 successes including the launch of our Galaxy Z Series, an expanding product and Connected Services ecosystem and an industry-leading enterprise portfolio.


“Annika’s experience and proven success makes her the ideal person to lead this important team. I look forward to working shoulder-to-shoulder with Annika as Samsung UK & Ireland continues to grow, pioneer change and personify our Do What You Can’t brand ethos.”

Press Resources > Press Release

For any issues related to customer service, please go to for assistance.
For media inquiries, please contact

Check out the latest stories about Samsung

Learn More

Manage your cookies

We use cookies to improve your experience on our website. Manage your settings for our cookies below.

Strictly necessary cookies (essential)

These cookies are essential as they enable you to move around the website. This category cannot be disabled.

Cookie Domain Purpose
AWSALBCORS AWS Application Load Balancer Cookie. Load Balancing Cookie: Used to map the session to the instance. Same value as AWSALB.
AWSALB Application AWS load balancer first receives a request from a client, it routes the request to a target, generates a cookie named AWSALB that encodes information about the selected target, encrypts the cookie, and includes the cookie in the response to the client.
PHPSESSID The PHPSESSID cookie is native to PHP and enables websites to store serialised state data. On the Action website it is used to establish a user session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie. As the PHPSESSID cookie has no timed expiry, it disappears when the client is closed.
COOKIECONSENT Used to store the cookie consent status of the user.

Analytical or performance cookies (optional)

These cookies collect information about how you use our website, for example which pages you visit most often. All information these cookies collect is used to improve how the website works.

Cookie Domain Purpose Expiration Time
_ga Used to distinguish visitors to site. It registers a unique identification in order to gather statistical data about how a visitor uses the Website. 1 year
_ga_94BEG50BVX Used to persist session state. 1 year