Samsung appoints Annika Bizon to lead integrated Marketing & Omni Channel team in the UK & Ireland

LONDON, UK – 11 January, 2022 – Samsung Electronics Co., Ltd today announced the promotion of Annika Bizon to Marketing & Omni Channel Director for Samsung UK & Ireland – leading its Marketing and Omni Channel teams which have been united into one new function.

The newly-formed Marketing & Omni Channel team will be responsible for delivering consistent, best-in-class activity across all touchpoints including online retail, call centres and marketing in a rapidly evolving retail landscape.

Annika joined Samsung UK & Ireland as Omni Channel Strategy Director of its Mobile eXperience (MX) division in June 2021, bringing with her a wealth of business and leadership experience, including senior positions at 20th Century Fox and Three UK as Go-To-Market and Channel Management Director.

In her time at Samsung UK & Ireland, she has made an immediate impact, delivering and accelerating category-defining strategies and executions across Omni Channel.

Commenting on her new role, Annika Bizon said: “I am so proud to begin this new chapter. This is an opportunity to unite two great teams who will work to deliver on our plans and commercial priorities. This structural change will help us reach the next level in performance while ensuring we are future-proofed and firmly remain innovators in our industry.”

Conor Pierce, Corporate Vice-President, Samsung UK & Ireland added: “This is an exciting time for Samsung, building on 2021 successes including the launch of our Galaxy Z Series, an expanding product and Connected Services ecosystem and an industry-leading enterprise portfolio.

“Annika’s experience and proven success makes her the ideal person to lead this important team. I look forward to working shoulder-to-shoulder with Annika as Samsung UK & Ireland continues to grow, pioneer change and personify our Do What You Can’t brand ethos.”