Samsung Appoints New Marketing Director

February 5, 2020
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Leading marketer Sharon Hegarty set to join Samsung’s Mobile Division

LONDON, UK – 5th February, 2019 – Samsung Electronics Co., Ltd today announced that Sharon Hegarty will be joining the UK & Ireland business as IM Marketing Director.

 

Sharon brings over a decade of business and marketing experience to Samsung, having previously held senior positions at Sky, TalkTalk and most recently, Virgin Media, where she held the role of Marketing Director.

 

A proven leader who has delivered significant business growth within the telecoms, media and entertainment sectors, Sharon embodies a unique blend of commercial and creative acumen. Her energy and ability to lead teams and organisations through fast-paced change and evolutionary business transformation will be something she harnesses in her new role. Sharon will be instrumental in driving forward Samsung’s strategic approach to launch campaigns, 5G, and loyalty programmes, ensuring Samsung UK & Ireland remains firmly on its growth trajectory.

 

Speaking of her new role, Sharon Hegarty said: “I’m thrilled to be joining Samsung, such an amazing company and leading brand. The opportunity to be part of shaping the future ambition and growth for the business with such a fantastic team of talent is one I’m truly excited about.” 

 

Corporate VP, Conor Pierce, added: “I am excited to welcome Sharon into the team. She brings a wealth of experience and expertise which will ensure she is perfectly placed to drive forward Samsung’s marketing approach in 2020 and beyond. I look forward to working ‘shoulder-to-shoulder’ with her as we continue this incredible journey of growth.”

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