Samsung Brings Galaxy-Powered Experiences to ‘BTS WORLD TOUR ‘ARIRANG’’ LONDON

Samsung Electronics UK today announced a city-wide programme of Galaxy experiences for audiences attending ‘BTS WORLD TOUR ‘ARIRANG’’ IN LONDON this June and July, bringing together technology, creativity and moments across the capital, powered by Galaxy S26 Ultra.

As the official partner of ‘BTS WORLD TOUR ‘ARIRANG’’, Samsung will invite audiences to discover exclusive experiences, interactive activations and limited-edition rewards across London, celebrating the tour before, during and beyond the concert.

From collectible ‘BTS WORLD TOUR ‘ARIRANG’’ Pins and personalised keepsakes to immersive Galaxy experiences inspired by the energy of the tour, audiences will be able to engage with ‘BTS WORLD TOUR ‘ARIRANG’’ across the city in new ways.

As mobile devices become a natural part of concert culture, audiences increasingly use them to capture, create and share memorable moments while staying connected to the experience around them.

The collaboration reflects a shared belief in the power of concerts to bring artists and audiences together through emotions and unforgettable moments. Building on this shared vision, Samsung aims to help audiences experience the energy and emotion of live performances more vividly through Galaxy while preserving meaningful memories long after the show ends.

Across London, audiences will be able to unlock rewards, create content and explore interactive experiences through Galaxy technology.

Bringing Audiences Closer at Samsung Experience Stores

Beginning 24 June, Samsung Experience Stores across London will offer audiences the opportunity to engage with a range of ‘BTS WORLD TOUR ‘ARIRANG’’-inspired Galaxy experiences ahead of the concert dates.

Visitors will be able to enjoy:

• Galaxy discounts and an exclusive Concert Content Kit including a 10,000mAh Samsung battery pack, Galaxy AI pop socket and water bottle with purchase of Galaxy S26
• A Galaxy Selfie Experience with exclusive merchandise
• Galaxy Buds case customisation experiences
• Interactive photo opportunities and exclusive rewards

Limited-time savings ^[1] can be found across the latest Galaxy S26 Series:

• Save £150 on Galaxy S26 Ultra
• Save £100 on Galaxy S26

Participating Samsung Experience Stores include Westfield London, Stratford City, Oxford Street and Canary Wharf.

Experience Galaxy at ‘BTS WORLD TOUR ‘ARIRANG’’

From 6–7 July, audiences visiting Tottenham Hotspur Stadium will be able to explore a dedicated Samsung Galaxy experience space inspired by the excitement and energy of the tour.

Visitors will be able to enjoy exclusive experiences including collecting limited-edition ‘BTS WORLD TOUR ‘ARIRANG’’ THE CITY London Pins and merchandise, creating personalised keepsakes at the Galaxy Photobooth, and adding messages to an interactive audience wall.

Discover Galaxy at The City – ‘ARMY MADANG’

From 8–10 July, audiences will also be able to visit The City – ARMY MADANG at Outernet, Tottenham Court Road, where Samsung will offer a range of immersive Galaxy experiences inspired by the energy of the tour.

Visitors will be able to take part in a variety of activities, including:

• Collecting limited-edition ‘BTS WORLD TOUR ‘ARIRANG’’ THE CITY London pins
• Creating personalised keepsakes at the Galaxy Photo Kiosk
• Adding messages to an interactive audience wall and collecting postcard giveaways
• Exploring the Galaxy Creative Studio to create and personalise content and merchandise inspired by the tour

Additional details on selected experiences will be announced closer to the event here.

Discover Exclusive Experiences at Samsung KX

Sharing in the excitement of ‘BTS WORLD TOUR ‘ARIRANG’’, Samsung KX will become a destination for audiences looking to continue the celebration beyond the concert venue.

From 24 June to 7 July, Samsung KX will transform into a celebration space offering a range of exclusive Galaxy experiences, personalised creations and interactive activities inspired by the energy of ‘BTS WORLD TOUR ‘ARIRANG’’, including:

• Personalised Galaxy case customisation
• BTS-themed photo opportunities
• Interactive content creation experiences
• Exclusive activities, rewards and giveaways

On 6 and 7 July, Samsung KX will host special BTS-themed celebrations – supported by fanbase UK BTS Armation and Korean culture hub Hallyu Con – featuring music, entertainment and interactive Galaxy experiences, bringing audiences together to create, share and celebrate memorable moments inspired by the tour. Audiences are invited to find our more here.

Capture Every Moment with Galaxy

Inspired by the role Galaxy technology can play in helping audiences capture and relive memorable concert moments, Samsung Members will have the opportunity to enter a special prize draw for a chance to win a Galaxy S26 Ultra.

Simply share with us your best concert, event or party photo and answer a question to be in with the chance to win ^[2]. Find out more and enter here.

For the latest information, visit Samsung Newsroom UK https://news.samsung.com/uk/

[1]Terms and conditions apply. Concert Content Kit available while stocks last. Eligible devices, participating locations and full offer details will be available at samsung.com/uk.

[2] Prize draw ends 10.07.26. For T&Cs and entry criteria, refer to competition page.