Samsung Brings New AI Power to its Interactive Display at Bett 2025

Samsung’s interactive AI features bring new era of education to classroom displays

LONDON – Jan. 21, 2025 – Samsung Electronics Co., Ltd. today unveiled its new AI-powered Interactive Display (WAFX-P model) at Bett 2025, Europe’s largest education technology exhibition. Through Samsung AI Assistant, the education-focused display combines advanced hardware and cutting-edge AI capabilities to create smarter learning environments that are more engaging and collaborative.

“Samsung envisions a future where every classroom benefits from the transformative power of AI. By integrating advanced tools like generative AI and real-time transcription into our classroom displays with Samsung AI Assistant, we are not just enhancing learning — we are revolutionising it,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “We are committed to creating technology that inspires educators and students to explore, discover and grow together.”

Transforming Classrooms With Samsung AI Assistant

Samsung AI Assistant is a new educational solution built to adapt, engage and transform learning for the next generation. This dedicated teaching solution equips educators with intelligent, intuitive tools to organise lessons and transform traditional teaching into dynamic, interactive experiences that maximise learning outcomes.

Samsung AI Assistant includes several innovative educational tools:

• Circle to Search instantly delivers search results from trusted sources when users simply circle on-screen images or text, making exploration during class effortless.
• AI Summary creates concise lesson recaps automatically, making lesson planning easier for teachers and simplifying post-class reviews for students.
• Live Transcript converts spoken words into text in real time for students to revisit and reinforce their classroom lessons.

Expanding Educational Opportunities Through Global Partnerships

Samsung also plans to expand its AI services in the education market through partnerships with global AI companies.

In collaboration with Google, Samsung aims to develop diverse and powerful AI scenarios for fostering digital classrooms of the future.

The WAFX-P is Google EDLA-certified,^[1] as well, providing seamless access to services like Google Classroom and Google Drive, which further enrich the educational experience. With these features, Samsung’s AI Interactive Display acts as a powerful teaching assistant, fostering exploration and collaboration.

Advanced Technology For AI-Powered Learning

With 65”, 75” and 86” options, the full WAFX-P lineup supports powerful AI capabilities, with advanced hardware to deliver a seamless user experience. A neural processing unit (NPU) capable of performing up to 4.8 trillion operations per second ensures smooth operation of its AI features. Additional specifications include 16GB of RAM, 128GB of SSD storage and an octa-core CPU, collectively enabling efficient multitasking and resource-heavy educational applications. Its 450-nit max brightness, built-in 4K camera, microphone and 20-watt speaker create an immersive, multimedia-ready environment for video conferencing and collaborative learning.

The WAFX-P is a versatile interactive display powered by Android 15 that includes software features to organise and maximise learning outcomes. Smart Note-On allows seamless transitions between handwriting and digital content, and File Converter simplifies the conversion of various file formats to enhance the display’s functionality and streamline workflows.

Samsung’s Commitment To Long-Term Support

In line with its commitment to empowering education, Samsung will continue to support its previous-generation displays, ensuring that the 2024 WAF series remains compatible with the new AI-based, interactive functionalities. This approach underscores the company’s commitment to delivering enduring value and innovation to educational institutions worldwide.

Samsung looks forward to seeing its peers, customers and partners in person at booth #NE20 at Bett 2025. To learn more about Samsung’s interactive displays, please visit http://samsung.com.

[1] Enterprise Devices Licensing Agreement, a program Google introduced at the end of 2022 to help solutions providers offer devices with built-in Google Mobile Services