Samsung Circle the City Takes Over London

February 6, 2024
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One hundred runners took to London's streets to run Samsung’s Circle the City route in celebration of the launch of the Galaxy S24 Series



LONDON, UK – Tuesday 6th February 2024 – Samsung Electronics Co., Ltd: To commemorate the launch of the Galaxy S24 Series, Samsung challenged runners to run the Circle line. In a transformative collaboration, the world-famous Tube Map, which was designed by Harry Beck in 1933, has been reimagined into a circle, to more clearly emphasise the Circle line. The temporary redesign champions the new Circle to Search with Google feature – a new tool on the Galaxy S24 device.


Guided by running virtuoso Jonny Davies, the long-distance professional who grew his social media stride by conquering each tube line in consecutive days, and #TeamGalaxy’s Warren Whitely, 100 members of the Samsung community embarked on the 24.8km run of the ‘Circle to Search’ line. Also supporting the pair on the day was Savannah Sachdev, bringing her infectious energy to this trio of running excellence.



Equipped with the Galaxy S24 Ultra, Warren and Jonny led the community around the 24 tube stations, with pitstops for participants to get hands-on with the device. During the run, they tested out the new Circle to Search with Google feature[1]  – a new tool on the Galaxy S24 Series where users can instantly search anything they see on their phone, without switching apps.



Sporting bespoke outfits with branding from the TfL collaboration, the 100-people cohort captured the attention of people across the city as they took on this challenge, which resulted in over 1 million impressions on social media.


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[1] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by language. Accuracy of results is not guaranteed.

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