Samsung Collaborates with Outsiders to Bring to Life The Freestyle in London

- Outdoor retail display will showcase real-life camping scenario, dressed with premium camping products
- Customers can enjoy a series of short films and complimentary coffee after at the Samsung KX experience space in Coal Drops Yard, King’s Cross, London

LONDON, UK – 21^st October 2022  – Samsung KX has collaborated with Outsiders, a premium outdoor and equipment specialist, to bring to life The Freestyle in an eye-catching camping set-up under Snow Peaks’ dynamic ‘Land Station’ tent in the middle of Coal Drops Yard, London.

The outdoor retail display will showcase a real-life camping scenario, dressed with the most premium and innovative camping products. As part of the immersive display, a series of short films will be presented and screened via The Freestyle by the Outsiders store where Samsung ambassadors will be on hand to demonstrate the capabilities of the projector and highlight its key feature: a highly portable, take-anywhere projector. Customers will also have the opportunity to enjoy a complimentary coffee after at the nearby Samsung KX experience space where they can continue their shopping experience.

Launched earlier this year, The Freestyle is a projector, smart speaker, and ambient lighting device that’s lightweight (weighing only 830 grams) and easy to carry to enjoy big screen moments on the move. With The Freestyle, customers can transform any space into a movie experience, and use it as a smart speaker, perfect for those who are constantly on-the-go. The Freestyle is the industry’s first portable projector certified by global major OTT partners, providing customers with the best content viewing experience available.

Dan Hastings, VP, TV/AV, Samsung Electronics UK&I said: “Through our collaboration with Outsiders, one of the UK’s leading premium outdoor and equipment specialists, we hope to inspire people to experience the benefits of the outdoors whilst getting hands on with this innovative technology.”

Amy Campbell, Director of Corporate Marketing and Samsung KX, Samsung Electronics UK&I added; “The immersive retail display provides us with a unique opportunity to showcase the benefits and features of The Freestyle projector in one of the capital’s most loved and iconic locations.”

The retail display is now live until 23^rd October in Coal Drops Yard, near King’s Cross.