Samsung Cuts Laundry Time in Half with Groundbreaking QuickDriveTM Technology

New WW8800M with QuickDriveTM technology speeds up laundry chores without compromising washing performance, boasting an AI-powered intelligent assistance and the highly acclaimed AddWash™ door

London – 29^th August, 2017 – Samsung Electronics Co., Ltd. today announced its revolutionary new washing machine technology QuickDrive™ set to be unveiled at IFA 2017 in Berlin. At the heart of the WW8800M washing machine is Samsung’s exclusive QuickDrive™ technology, which provides consumers the power to dramatically reduce the time it takes to do a load of laundry in half¹. On its Super Speed setting, a daily load of laundry completes in just 39 minutes, offering consumers the time-saving solution they always wanted but never had, without compromising washing performance¹, energy efficiency, fabric care and durability.

“QuickDrive™ is the industry’s game changer, dramatically cutting the amount of time it takes for users to do laundry and giving them more time to enjoy life,” said B.S. Suh, Executive Vice President of the Digital Appliances Business at Samsung Electronics. “The new WW8800M washing machine uses QuickDrive™ technology to provide fast and powerful washing performance, with a range of technologies and smart functionality that make doing laundry so much easier.”

Improved washing performance with Samsung’s unique technology

Samsung’s QuickDrive™ technology cuts washing time by 50% and energy use by 20%¹ without compromising the cleaning performance. Its unique drum consists of a large main drum and a plate in the back that rotates independently. Unlike conventional washers that move clothes repeatedly up and down over the course of the cycle, the WW8800M moves clothes from top to bottom in the drum, and the plate in the back of the drum introduces a back and forth movement. It creates a revolutionary dynamic action that quickly, gently and thoroughly remove dirt to deliver an intense and complete wash cycle.

In addition, Samsung’s unrivalled QuickDrive™ technology was independently tested by Intertek, the world’s largest testing and inspection organization. Intertek confirmed that QuickDrive™ technology provides the same level of cleaning performance and fabric care as existing products, while reducing washing times.

The new WW8800M also has many of Samsung’s outstanding laundry technologies, like ecobubble^TM, which provides powerful washing performance by mixing air and water to generate fine detergent bubbles that penetrate fabrics faster and maximize the detergent’s effects even at low temperatures.

Smarter, IoT-enabled washing machine for user convenience

Throughout the washing cycle, QuickDrive^TM offers a range of smart and convenient features. The IoT-ready WW8800M boasts an AI-powered laundry assistant, which provides three key smart features that help manage laundry more conveniently:

• Enables consumers to manage a laundry finishing time, freeing consumers to control their schedule on their own terms.
• Automatically recommendations for optimal wash cycles based on the information such as colour, fabric type, and degree of soiling inputted by the user, eliminating the need for guessing about which cycle is best.
• Monitors the washer, proactively alerting users about potential problems and providing quick troubleshooting support.

The WW8800M also comes with Samsung’s innovative AddWash^TM, a feature that gives users the ability to add items at any time during the cycle². From a forgotten sock to a delicate item³ that needs to go in later in the cycle, AddWash™ even allows users to add detergent or fabric softener at a later time. The combination of these smart features and AddWash™ creates a synergistic effect that further enhances the user convenience, simplifying the laundry process.

Designed for higher durability and cost-efficiency

Finally, the WW8800M is designed for long-lasting performance. Equipped with Samsung’s Digital Inverter Technology, the WW8800M reduces noise and helps reduce energy consumption while providing exceptional durability⁴, enabling the washer to maintain its outstanding washing performance and fabric care. It also uses an Anti-Scale Heater a new type of anti-adhesion coating, which ensures up to 55 percent less scale buildup than conventional ceramic heaters⁵, helping the heater maintain its performance longer with more durability.

Samsung Electronics’ booth will be open at Level 2, City Cube Berlin from September 1 through 6 for IFA 2017.

UK availability and launch

The WW8800M will be available from Late October, from Samsung.com and select retailers including AO.com, Currys PC World / Dixons and John Lewis. UK RRP: £1629.99

Hi-res downloadable imagery can be found here.

1 Tested on WW8800M compared with Samsung WW8500K. Saves 50% time on Cotton (40℃, half load) and eCotton cycle with washing performance within ±2%. Saves 20% energy on Cotton (40℃, half load) and Super Speed cycle (40℃, 5kg load), based on Intertek data.

2 The AddWash^TM door only opens only when the drum temperature is below 50°C.

3 Only fabric items, clothing, detergent and softener can be added.

4 Awarded a 20-year durability certification by the Association for Electrical, Electronic & Information Technologies in Germany (Verband Deutscher Elektrotechniker – VDE).

5 Tested on Anti-Scale Heater compared with Samsung’s original conventional heater of WF60F4E0N0W/ET, based on independent testing of weight variation in hard water.