Samsung Electronics Becomes Top Five in Interbrand’s Best Global Brands 2020

October 22, 2020
Share open/close
URL copied.

Samsung ranked 5th place with brand value of USD 62.3 billion, a twelvefold increase from its initial evaluation in 2000

 

LONDON, UK – October 20, 2020 – Samsung Electronics announced today that it has ranked number five in the Best Global Brands 2020 list announced by Interbrand, a global brand consulting company, with its largest-ever brand value of USD 62.3 billion.

 

Despite the challenging business environment brought on global companies by COVID-19 in 2020, Samsung saw a 2% rise in brand value from USD 61.1 billion in 2019 to USD 62.3 billion this year. Samsung ascended to the global top five in three years after reaching number six in the list of Best Global Brands 2017.

 

The company has been recording consistent growth in terms of brand value since starting at 43rd place in 2000 when Interbrand began publishing the Best Global Brands. Since entering the top ten with a number nine rank in 2012, Samsung has continued its steady climb, reaching 6th place in 2017 and 5th place in 2020. Samsung’s assent in Interbrand’s list of 100 most valuable brands in the world was backed by the continuous introduction of innovative products and implementation of broad marketing activities on the global stage.

 

Response to COVID-19, CSR, innovation in lifestyle-related products and continued investment in future growth engines drive brand value

 

According to Interbrand, major factors that played a critical role in Samsung’s growth were:

  • Rapid response to COVID-19 through global activities for corporate social responsibility (CSR) and integrated global campaign
  • Company-wide activities dedicated to sustainable development
  • Continuous launch of innovative products including Galaxy Z Fold2, The Terrace and BESPOKE refrigerator
  • Consistent investment to lead the development of advanced technologies, such as Artificial Intelligence (AI), 5G and Internet of Things (IoT)

 

In response to COVID-19 repercussions, Samsung Electronics has made multiple donations according to country-specific needs to help communities overcome difficulties. Samsung also successfully ran a global campaign with the message, “Get through this together” on social media channels and outdoor billboards in Times Square in New York, Piccadilly Circus in London, Duomo di Milano in Italy and the Entertainment Building of Hong Kong as part of its endeavors to engage and communicate with consumers in difficult times. Additionally, Samsung garnered positive feedback with a campaign where photos and stories submitted by consumers through social media were collected and made into video ads for outdoor display to cheer up consumers around the world. The COVID-19 campaigns were launched in tandem with ongoing campaigns for Samsung’s CSR vision, Enabling People, and various education programs for future generations, such as Solve for Tomorrow, Smart School and Innovation Campus.

 

Samsung’s devotion to sustainability in all aspects of business management also contributed to a boost in brand value, as demonstrated by the eco-friendly packaging for Samsung TVs and smartphone cases utilizing recycled materials.

 

Above all, unwavering efforts to achieve innovation despite challenges posed by COVID-19 were among the main contributors that drove the company’s growth into the top 5.

 

Samsung’s Mobile Communications business has solidified its leadership in the 5G smartphone market and resonated with Gen Z audiences with the Galaxy A series and marketing activities such as the Awesome campaign. The company also demonstrated consistent innovation by creating a new product category with the introduction of the Galaxy Z Flip. In the network business, Samsung has established its position as a leader in 5G, by pioneering new markets and expanding partnerships with businesses in key markets such as the US and Japan.

 

In the Visual Display business, Samsung has been leading the TV industry by launching of cutting-edge products that reflect new consumer lifestyles such as The Sero and The Terrace. Samsung has also continued efforts for sustainability in this sector, introducing products that improve accessibility for the disabled and users with color vision deficiency, and launching the eco-friendly packaging project.

 

In digital appliances, Samsung continued product innovation to suit changing customer lifestyles with the BESPOKE refrigerator and Grande AI washer and dryer. Its campaigns for customer-relevant topics such as cooking, sports, interior design and pet care contributed to closer communication with customers.

 

In the Memory business in particular, Samsung announced Vision 2030 as a solid number one in the market. Samsung became the first company in the world to produce the EUV-based DRAM and has been continuously making investments in HBM2E Flashbolt applied with AI, automotive parts, IoT, AI and 5G for years. The expansion of work-at-home measures resulting in growing demand for server and cloud services is expected to increase sales of DRAM and NAND flash chips. In system LSI, the company continued technological innovation and investment for Exynos and ISOCELL, and reinforced cooperation with major partners such as Audi.

 

“We started at number 43 with a brand value of USD 5.2 billion in 2000. This year, we stand among the top five with a brand value of USD 62.3 billion, which is a great accomplishment,” said YH Lee, CMO of Samsung Electronics. “We couldn’t have made the achievement without the support of our customers around the world. To further enhance our global status, we will continue to engage and communicate with consumers.”

 

Interbrand evaluates the brand value of businesses based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness.

 

※ Samsung Electronics’ growth in brand value

Year 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Brand

Value

(USD)

19.5 B 23.4 B

(20%↑)

32.9 B

(40%↑)

39.6 B

(20%↑)

45.5 B

(15%↑)

45.3 B

(-)

51.8 B

(14%↑)

56.2 B

(9%↑)

59.9 B

(6.5%↑)

61.1 B

(2%↑)

62.3 B

(2%↑)

Brand

Rank

19 17 9 8 7 7 7 6 6 6 5

 

 

Press Resources > Press Release

Download

  • Best-Global-Brands.png

For any issues related to customer service, please go to samsung.com/uk/support for assistance.
For media inquiries, please contact seuk.pr@samsung.com.

Check out the latest stories about Samsung

Learn More
TOP

Manage your cookies

We use cookies to improve your experience on our website. Manage your settings for our cookies below.

Strictly necessary cookies (essential)

These cookies are essential as they enable you to move around the website. This category cannot be disabled.

Cookie Domain Purpose
AWSALBCORS news.samsung.com AWS Application Load Balancer Cookie. Load Balancing Cookie: Used to map the session to the instance. Same value as AWSALB.
AWSALB news.samsung.com Application AWS load balancer first receives a request from a client, it routes the request to a target, generates a cookie named AWSALB that encodes information about the selected target, encrypts the cookie, and includes the cookie in the response to the client.
PHPSESSID news.samsung.com The PHPSESSID cookie is native to PHP and enables websites to store serialised state data. On the Action website it is used to establish a user session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie. As the PHPSESSID cookie has no timed expiry, it disappears when the client is closed.
COOKIECONSENT news.samsung.com Used to store the cookie consent status of the user.

Analytical or performance cookies (optional)

These cookies collect information about how you use our website, for example which pages you visit most often. All information these cookies collect is used to improve how the website works.

Cookie Domain Purpose Expiration Time
_ga .samsung.com Used to distinguish visitors to site. It registers a unique identification in order to gather statistical data about how a visitor uses the Website. 1 year
_ga_94BEG50BVX .samsung.com Used to persist session state. 1 year