Samsung Electronics Launches 2024 Neo QLED, MICRO LED, OLED and Lifestyle Displays to Spark the AI Screen Era and New Ways of Life

January 8, 2024
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Neo QLED 8K takes picture and sound quality to a whole new level with new NQ8 AI Gen3 Processor

More capable processors in Neo QLED, brighter OLEDs, and expertly crafted MICRO LEDs all boost the viewing experience

Lifestyle line-up adds the Music Frame customizable speaker and The Premiere 8K, the industry’s first wireless 8K projector


LONDON, United Kingdom – Jan. 7, 2024Samsung Electronics Co., Ltd. today announced its latest Neo QLED, QLED, MICRO LED, OLED and Lifestyle display line-ups ahead of CES® 2024. The announcement also served to kick off the AI screen era through the introduction of a next-generation AI processor poised to redefine the perception of smart display capabilities. In addition to bringing improved picture and sound quality, the new line-ups provide users with AI-powered features secured by Samsung Knox, focusing on inspiring and empowering individual lifestyles.


“Now that we are living through the hyper-connected era, it’s no longer just about delivering quality visual experiences. Displays should enhance our lives both on and off the screen,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “Samsung’s AI screens, powered by on-device AI technology, are designed to be the centrepiece of users’ homes, connecting all compatible devices to offer users a more flexible and diverse lifestyle.”


Double the AI Performance for Enhanced Neo QLED 8K Picture Quality


Samsung’s newest Neo QLED 8K TVs offer the full package, including lifelike picture quality, premium audio technology and a rich array of apps and services[1]. At its core, the 2024 QN900D Neo QLED 8K is Samsung’s latest and most innovative TV processor yet: NQ8 AI Gen3, which has a neural processing unit (NPU) that is twice as fast as that of its predecessor. The amount of neural networks has also increased eightfold from 64 to 512, allowing everything on screen to be displayed in crisp detail.


The Neo QLED 8K line-up also brings a suite of picture quality and design enhancing features, including:


  • 8K AI Upscaling Pro:[2] Leverages NQ8 AI Gen3 for enhanced 8K upscaling, sharpening low resolution content so that it is displayed in ultra-high resolution.
  • AI Motion Enhancer Pro: Solves common issues in viewing ball sports, such as ball distortion, when streaming high-resolution sports matches through this feature[3] powered by NQ8 AI Gen3. The feature automatically detects the sport type and uses deep learning to apply the proper ball detection model.
  • Real Depth Enhancer Pro: Adds details to fast-moving scenes using AI to precisely control mini LEDs. By detecting the part of a scene that the human eye would naturally focus on and bringing it to the foreground, images appear more lifelike and three dimensional.
  • Infinity Air Design: Complements QN900D Neo QLED 8K’s impeccable picture quality with a screen only 12.9mm in depth[4], allowing for an immersive viewing experience that focuses on high resolution and outstanding sound quality. It is also offers a unique mirror effect in which the TV appears to hover in its surroundings.


The performance of the Neo QLED 8K is rounded out by immaculate audio quality, on par with the stunning 8K picture quality on screen.


  • 2024 Q-Symphony: Allows users to connect multiple wireless speakers and a soundbar to a TV or projector for perfect audio synchronisation across shows, movies, and playlists.
  • Active Voice Amplifier Pro: A proprietary AI dialogue booster that utilises exclusive deep-learning technology to significantly enhance dialogue and voices on screen. It separates voices from mixed audio, enhancing voice input so users can easily follow the conversation on screen at any volume.


2024 Tizen OS Streamlines the Home TV Experience[5]

The 2024 Tizen OS brings content front and centre on the 2024 line-up. It offers a personalised content and service experience based on different accounts set up on smart TVs. Now, different members of each household with a Samsung Smart TV can set up a profile for customised recommendations and a more personalised overall experience.


  • Samsung TV Plus: The updated user interface (UI) includes a new home screen with an overview of available content, with added categories for faster content discovery. The service will also connect with Samsung accounts to easily access users’ favourite channels and content while offering tailored content suggestions based on viewing history.


Connected, Inclusive Experiences With the Samsung Ecosystem[6]

With Samsung TVs at the centre of the home, users can reap the benefits of the latest innovations and enjoy seamless connectivity between devices in their day-to-day life. In 2024, Samsung will vastly improve its connected experience with Samsung Daily+[7], a hub for in-home activity. It provides a wide range of services and features — from personal training to video calls and remote PC solutions — in one single interface. New features include the following:


  • Workout Tracker: This free service[8] puts real-time exercise data — such as workout duration and heart rates from wearable devices — on top of users’ content on Samsung screens to keep them both entertained and informed while working out at home.
  • TechnoGym[9]: enhances your home workout with high-quality fitness and wellness videos from the world-class instructors at TechnoGym. Discover these curated contents for maximum performance, only on Samsung TV.
  • F45: Users can experience F45’s world-renowned dynamic HIIT workouts, now in your living room through high-intensity workout videos.
  • FlexIt[10]: Live one-on-one sessions with top fitness and wellness professionals.


Samsung’s latest 2024 TVs and screens also come with greater compatibility across various devices within the SmartThings ecosystem, allowing a more integrated connection between TVs and smartphones or wearable devices for a greater level of customization, accessibility and convenience.


  • Mobile Smart Connect: All of the new featured apps and services are easily controlled with the SmartThings Mobile Plugin, which transforms the smartphone into a multi-functional remote that offers users greater control over their screens. With a straightforward pop-up interface and a customisable UI, the app provides convenience and enhanced accessibility.
  • 360 Audio: The audio feature, previously offered on Galaxy devices, has also expanded to Samsung TVs and screens. Now, Samsung Galaxy Buds[11] seamlessly connect to TVs to deliver spatial audio for movies, shows and even gaming titles, so users can be truly immersed in visual content and gameplay.
  • Vibrary: Enjoy your favourite artist’s high-quality images via the big screen of your TV. With Ambient Mode, you can be welcomed every day by your favourite artist. You can also enjoy photos and music from TV and mobile devices through Casting, providing a seamless viewing experience.


The latest TV and screen line-up also boasts enhanced accessibility offerings, allowing more users to enjoy their favourite content than ever before.


  • Remote for Barrier Free: An app designed for users with visual, auditory or physical impairments that enables more thoughtful TV control via smartphones. The highly customisable app incorporates UI enhancements such as intuitive button placement, distinct colours and tactile feedback, while also integrating Samsung’s latest accessibility features such as voice guides for easy access right from the smartphone.
  • Relumino Together Mode[13]: Relumino is a feature that enables people with low vision to enjoy their favourite TV shows, movies and games without the need for wearable hardware. With AI technology dynamically outlining the edges of on-screen elements and rebalance colours, the feature enables users with low vision to more clearly see people and objects. Relumino Together Mode provides standard screens and Relumino Mode screens side-by-side, so people with low vision and their families can enjoy TV together.


MICRO LED: Pushing the Boundaries of Display Technology

With the new transparent MICRO LED, Samsung is showing the world that there are infinite possibilities for screens. The screen, which looks like a piece of transparent glass, boasts an extremely small MICRO LED chip and precision manufacturing process that eliminates seams and light refraction. This allows the transparent MICRO LED to create a clear, unobstructed picture for various use cases in both homes and B2B environments.


Touting a modular design that allows users to personalize the shape, size and ratio of screens to fit any space, MICRO LED is a truly innovative screen technology. Samsung’s years of research and development — stemming from its semiconductor expertise — have led to an extremely effective process, allowing LED chip operation circuits to be directly deposited on the glass and thereby mitigating the loss of brightness that users may experience with conventional displays.


Offering Wider OLED Line-ups to Meet Consumer Preferences


Samsung’s 2024 OLED TVs build on the legacy of last year’s models, with the S95D offering an ultra-large 77-inch canvas for high-detail, a high-frame rate and intensely vibrant picture. The display is 20% brighter than previous models, with deep and rich blacks and AI-enhanced colour accuracy so pure that it’s Pantone Validated™.


New ‘OLED Glare Free’ technology[14] — specifically designed for 2024 S95 OLED screens — preserves colour accuracy and reduces reflections while maintaining image sharpness to ensure an immersive viewing experience, even in daylight. The OLED-optimised, low-reflection coating overcomes the trade-off between gloss and reflection thanks to a new, specialised hard-coating layer and surface coating pattern.


The S95D’s screen will captivate audiences with advanced, proprietary picture-quality engines that preserve bright whites, deeper blacks and accurate colours. In addition to being Samsung’s brightest OLED screen yet, it also features high refresh rates of up to 144Hz[15], so sports fans and gamers can enjoy seamless motion and crystal-clear action on their screens.


Samsung has also introduced the S90D in various sizes, from 48” to 83’’.[16]


New Lifestyle Products Deliver Bespoke Solutions to Enrich Every Lifestyle

In addition to its award-winning lifestyle line-up that includes The Frame, The Serif and The Terrace, Samsung is reaffirming its commitment to “Screens Everywhere, Screens for All” with the various new products in its latest lifestyle line-up. These new additions provide another level of customisation and personalisation, as seen below:


  • The Frame: Already the best-selling lifestyle screen product, The Frame comes with new enhancements to boost the art experience. Now with over 2,500 artworks from world-renowned museums and galleries in the Art Store[17], users can enjoy an Art Store experience that is even better than before. The Frame’s new art streaming feature gives users a taste of the Art Store’s diverse collection by providing them with free hand-selected artworks monthly. Moreover, the 2024 Frame helps reduce energy costs by up to 10% with the variable refresh rate adjustment available in Art Mode[18].
  • The Premiere 8K Projector: The Premiere 8K is the world’s first projector offering wireless connectivity. Removing the need for cables, this solution allows users to keep their living spaces neat and tidy. The ultra-short throw projector comes packed with smart features — such as picture-off premium home audio, cloud gaming, always-on voice with far-field mic and four multi-view screen splits — to extend usability and provide almost increased use cases. The projector incorporates Samsung’s patented “Sound-On-Screen” technology, integrating the top speaker module and software algorithms for an immersive sound experience.
  • The Freestyle 2nd Gen: Launched in September 2023, the second iteration of the portable projector features Smart Edge Blending, which supports seamless merging of projections from two The Freestyle devices to create a large screen for pictures and videos. It allows two devices to project an image as big as 160-inches with a 21:9 screen ratio, with no manual adjustment needed.


New Soundbars for Immersive Audio Experience

To top off a home entertainment set up, the 2024 soundbar line-up offers newly updated models for even more immersive audio experiences, which are particularly bolstered by advanced AI algorithms.


  • Music Frame: This customizable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a Samsung TV and soundbar via Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, Music Frame provides high-quality sound while fitting anywhere into your home.
  • HW-Q990D: This exceptional soundbar delivers our best sound experience yet. Hear the finer detail and precise sound across all your content through an incredible 11.1.4channel sound experience with powerful Dolby Atmos. Newly added to this premium soundbar is 4K 120Hz pass-through of content for a lightning fast immersive gaming experience. It analyses audio and uses AI to optimise sound for the perfect experience across a wide range of content.
  • HW-S800D: This ultra-thin, 1.6-inch-deep soundbar is designed to fit seamlessly into any space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a centre channel for crystal-clear vocals and superior sound quality. The combination of a deep bass subwoofer and passive radiator technology enhances the listening experience with deep, distortion-free bass in a compact form factor. 

Samsung’s 2024 TV and soundbar line-up promises a seamless fusion of cutting-edge technology and user-centric design, setting the stage for personalised, immersive experiences that redefine the way people live and engage with their devices.



[1] A Samsung account is required for full use of all functions. Additional costs for subscriptions may apply when using streaming services

[2] QN900D only. 8K AI Upscaling for other models.

[3] QN900D only. Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[4] 12.9mm in depth only applies to 65’’ QN900D.

[5] A Samsung account is required for full use of all functions. Additional costs for subscriptions may apply when using streaming services

[6]A Samsung account is required for full use of all functions. Additional costs for subscriptions may apply when using streaming services

[7] Samsung Daily+ will be applied to DU7000↑ and rolled out worldwide.

[8] Workout Tracker is compatible with Galaxy Watch 4 and up, YouTube and TV program content. It will be compatible with various third-party devices later in 2024.

[9] Samsung account required. Additional costs for subscriptions may apply when using streaming services

[10] FlexIt requires a compatible USB or mobile phone camera and scheduling an appointment in advance. Samsung account required. Additional costs for subscriptions may apply when using streaming services.

[11] Compatible Galaxy Buds 2 required and sold separately.

[12] Applicable to Q70D and above

[13] Applicable to Q80D and 2024 Neo QLED models. Works on sources provided through DTV and HDMI only.

[14] UL’s verification validates the ‘OLED Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE) and testing standard set by the International Organization for Standardization.

[15] Max 144Hz. 4K 144hz is only available with PC connected content.

[16] Size and model availability of OLEDs may vary by country.

[17] Separate Art Store subscription is required. A single user subscription for Samsung Art Store costs £3.99/month or £39.99/year.

[18] This feature applies to the 55’’ display and above.

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