Samsung Electronics Partners with NBCUniversal to announce Music Frame WICKED Edition ahead of Film Launch

The magic of Universal Pictures’ new cinematic event enters the home with a stylish Limited Edition Music Frame

Universal Pictures’ Wicked arrives in cinemas 22 November

LONDON, U.K. – November. 22, 2024 – Samsung Electronics Co., Ltd. announces its partnership with Universal Pictures, through the launch of its Limited WICKED Edition Music Frame, a customisable Wi-Fi and Bluetooth-enabled speaker designed to blend seamlessly into any environment.

The WICKED Edition Music Frame includes everything that comes with a standard Music Frame plus three WICKED photo cards, including an exclusive image, and a unique WICKED bezel. Fans can customise their WICKED Edition Music Frame with the different photo cards, as well as play music from their mobile device or link to a Samsung smart TV with Q-Symphony.

The cross-channel marketing campaign showcases the power of Samsung’s unique technology – a combination of art and technology to offer consumers a personalised and immersive audio experience. The WICKED Music Frame campaign will be supported across Samsung’s full ecosystem across Digital, Social, CRM and Samsung’s experience stores. The Movie IP partnership will also be extended into retail partners featuring 8k and 4k trailer content, as well as Soundbar experiences with tracks from the soundtrack.

“Working with Universal Pictures to create this new edition of the Music Frame enables those that love WICKED, just like us, to have a piece of art in their home. We created the Music Frame to give users a way to enjoy great quality music while making a style statement that enables them to truly make the technology their own,” says, CMO of Europe, Benjamin Braun, “Not only is the art limited-edition, but the Music Frame is used to enhance users’ viewing experience, whether its wirelessly connecting to their TV through Q-Symphony to use the Music Frame as an additional TV speaker or simply enjoying it directly from their mobile device.”

Directed by acclaimed filmmaker Jon M. Chu (Crazy Rich Asians, In the Heights), WICKED is the untold story of the witches of Oz, starring Emmy-, Grammy- and Tony-winning powerhouse and Oscar nominee Cynthia Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a young woman misunderstood because of her unusual green skin who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman gilded by privilege and ambition who has yet to discover her true heart. Their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.

The Limited Edition Music Frame is available in the UK via Samsung’s official online store and select retail locations. For more information, visit Samsung.com.

About Universal Pictures’ Wicked

One of the most beloved and enduring musicals on the stage, Wicked makes its journey to the big screen as a spectacular, generation-defining cinematic event this holiday season.

Directed by acclaimed filmmaker Jon M. Chu (Crazy Rich Asians, In the Heights), Wicked is the first chapter of a two-part immersive, cultural celebration. Wicked Part Two is scheduled to arrive in cinemas on November 21, 2025.

Wicked, the untold story of the witches of Oz, stars Emmy, Grammy and Tony winning and Oscar^®-nominated powerhouse Cynthia Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman, gilded by privilege and ambition, who has yet to discover her true heart.

The two meet as students at Shiz University in the fantastical Land of Oz and forge an unlikely but profound friendship. Following an encounter with The Wonderful Wizard of Oz, their friendship reaches a crossroads and their lives take very different paths. Glinda’s unflinching desire for popularity sees her seduced by power, while Elphaba’s determination to remain true to herself, and to those around her, will have unexpected and shocking consequences on her future. Their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.

The film also stars Oscar^® winner Michelle Yeoh as Shiz University’s regal headmistress Madame Morrible; Olivier Award winner and Emmy nominee Jonathan Bailey (Bridgerton, Fellow Travelers) as Fiyero, a roguish and carefree prince; Tony nominee Ethan Slater (Broadway’s Spongebob Squarepants, Fosse/Verdon) as Boq, an altruistic Munchkin student; Marissa Bode in her feature-film debut as Nessarose, Elphaba’s favored sister; and pop culture icon Jeff Goldblum as the legendary Wizard of Oz.

The cast of characters includes Pfannee and ShenShen, two conniving compatriots of Glinda played by Emmy nominee Bowen Yang (Saturday Night Live) and Bronwyn James (Harlots); a new character created for the film, Miss Coddle, played by Tony nominee Keala Settle (The Greatest Showman) and four-time Emmy winner Peter Dinklage (Game of Thrones) as the voice of Dr. Dillamond.

Wicked is produced by Marc Platt p.g.a. (La La Land, The Little Mermaid), whose films, television shows and stage productions have earned a combined 46 Oscar^® nominations, 58 Emmy nominations and 36 Tony nominations, and by multiple Tony winner David Stone (Kimberly Akimbo, Next to Normal), with whom Platt produced the blockbuster Wicked stage musical. The executive producers are Stephen Schwartz, David Nicksay, Jared LeBoff, Winnie Holzman and Dana Fox.

Wicked is based on the musical stage play with music and lyrics by legendary Grammy and Oscar^® winning composer and lyricist Stephen Schwartz and book by Winnie Holzman, from the bestselling novel by Gregory Maguire. The screenplay is by Winnie Holzman and Winnie Holzman and Dana Fox. The film score is by John Powell & Stephen Schwartz, with music and lyrics by Stephen Schwartz.

The Broadway stage musical is produced by Marc Platt, Universal Pictures, the Araca Group, Jon B. Platt and David Stone.