Samsung Galaxy Brings A New Unpacked Experience To London

August 11, 2022
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Samsung opens the doors to a brand-new experience space, filled with immersive adventures for its latest devices, to wow guests this summer


LONDON, UK – 11th August 2022 – To celebrate the launch of its latest foldable devices, Samsung has opened the doors to a Samsung Galaxy Unpacked Experience situated in the heart of London’s Piccadilly Circus.


Open to the public from 11th – 31st August, the space is free to enter and houses over 10 immersive experiential zones, displaying brand-new Galaxy devices like never before. Designed to push the boundaries of mobile experience, attendees can explore the space and get hands-on with Samsung’s latest technology in a setting like no other.


“Customer experience is at the heart of everything we do at Samsung, so we’re excited to have launched our very own Unpacked Experience in central London. The technology-meets-lifestyle destination is designed to encourage our customers to get hands-on with our latest devices, and there really is something for everyone,” said Annika Bizon, Marketing and Omni channel Director – Mobile for Samsung UK.


“We’re proud for the UK to have been chosen in addition to New York to be the home of Samsung’s Galaxy Unpacked Experience for the summer, and we look forward to welcoming guests and unfolding a whole new world of possibilities for them.”


Samsung invites attendees to unfold their world through a programme of interactive experiences throughout August, including a FlexCam[1] experience whereby guests can capture hands-free selfies in a stunning setting at various angles by partially folding the new Galaxy Z Flip4 to activate the FlexCam feature, as well as a Buds2 Pro room for the ultimate audio experiences.


Guests can also enjoy the Galaxy Creators Lounge, which provides a truly hands-free experience, including snapping selfies without even opening the phone. What’s more, the Work and Play zone displays next-level entertainment and enhanced viewing opportunities, designed to showcase unrivalled productivity and multitasking.



Additionally, The Samsung Galaxy Unpacked Experience will also play host to an exciting line-up of influencer workshops and events that aim to change the way people work and play. View the schedule and book to attend here.


All experiences feature Samsung’s latest and most innovative foldable devices. Whether it’s the stylish Galaxy Z Flip4 or the immersive viewing of the Galaxy Z Fold4, there is a one-of-a-kind aesthetic made for everyone’s taste. And from Foldable phones to the Galaxy Watch5 and Buds2 Pro, Samsung’s connected ecosystem is also on display, delivering optimised features on every screen.


The space joins Samsung Galaxy’s sister experience in New York, uniting Galaxy lovers from all over the world and allowing them to explore Samsung latest innovations like never before.


Visit Samsung’s Galaxy Unpacked experience from 11th – 31st August 2022, located at 55 Regent Street, London, W1B 4DY.


Book to attend the exciting line-up of events here or simply walk-in to enjoy the space itself and interactive experiences on offer.


[1] FlexCam refers to camera experience using Flex mode. Flex mode supported at angles between 75° and 115°.

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