Samsung Galaxy S24 Series Is Now Available

January 31, 2024
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Opening the era of AI phones, the Galaxy S24 series unleashes new Galaxy AI experiences for all


LONDON, U.K – January 31, 2024 – Samsung Electronics Co., Ltd. Has announced availability of the new Galaxy S24 series, which has received an impressive number of pre-orders thanks to its transformational Galaxy AI capabilities. Following the announcement, pre-orders for the new Samsung Galaxy S24 series in the UK surpassed total pre-orders for its predecessor in just under seven days with 70% of customers opting for the most premium Galaxy S24 Ultra.


“The launch of the Galaxy S24 series demonstrates our initial step toward a new era of AI phones that go beyond the current smartphone,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Designed to be an essential part of our daily lives, Galaxy AI will permanently change the way people interact with the world. We can’t wait to see how our users enhance and empower their everyday lives with Galaxy AI to open up endless possibilities”


“The Galaxy S24 series is leading the new era of mobile, and I’m thrilled that we are now putting AI right into people’s hands across the UK,” said James Kitto, Vice President, Head of MX Division, Samsung Electronics UK. “With Galaxy AI, we have created a new blueprint for the smartphone, making AI accessible, breaking barriers and supercharging experiences. I can’t wait for our customers to see the power it can unleash at work, while travelling or being creative at home.”

Galaxy AI delivers innovative and practical AI features to help transform the way we communicate, create and discover the world. From barrier-free communication through features like Live Translate and Chat Assist to a new standard for search provided by Circle to Search with Google[1], AI will improve nearly every experience that Galaxy S24 users can enjoy. The new ProVisual Engine, a suite of AI-powered camera tools, maximizes creative freedom, from image capturing with new zoom capabilities to editing with the help of generative AI.


Samsung goes even further to democratise these latest innovations so more users can enjoy these enriched experiences. More language options will be available for AI features, in addition to the current 13 languages. Most Galaxy AI experiences will also be extended to previous models through software updates, including the Galaxy S23 series, S23 FE, Z Fold5, Z Flip5, and Tab S9 series. Lastly, in Samsung’s commitment to a longer and reliable product lifecycle, Galaxy S24 series now offers seven generations of OS upgrades and seven years of security updates.


From January 31, the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 will be widely available through carriers and retailers and on Starting today, customers who purchase any model of the Galaxy S24 series can also claim a pair of Galaxy Buds2 Pro and SmartTag2, together worth £253[2]


The Galaxy S24 Ultra comes in Titanium Grey, Titanium Black, Titanium Violet and Titanium Yellow. The Galaxy S24+ and Galaxy S24 are available in Onyx Black, Marble Grey, Cobalt Violet and Amber Yellow. More unique exclusive colour options will be available at[3], including the Galaxy S24 Ultra in Titanium Blue, Titanium Orange and Titanium Green and the Galaxy S24+ and Galaxy S24 in Sapphire Blue, Sandstone Orange and Jade Green.


Galaxy S24 Ultra RRP:

  • 256GB – £1249
  • 512GB – £1349
  • 1TB – £1549


Galaxy S24+ RRP:

  • 256GB – £999
  • 512GB – £1099


Galaxy S24 RRP:

  • 128GB – £799
  • 256GB – £859


For more information about Galaxy S24 series, please visit: Samsung Newsroom, and


[1] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by language. Accuracy of results is not guaranteed.

[2] Purchase a qualifying Samsung Galaxy S24, S24+ or S24 Ultra between 31/01/2024 and 27/02/2024 from a participating retailer. Claim Galaxy Buds2 Pro in graphite and a SmartTag2 in black within 30 days of purchase. UK/ROI/CI and IoM 18+ only. Full terms and conditions apply.

[3] Availability of colours may vary by carriers.

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