Samsung Galaxy S25 Series Arrives Worldwide

Galaxy S25 simplifies and enhances everyday life through intuitive, multimodal mobile AI experiences powered by optimised hardware and software advancements

LONDON, U.K. – February 7, 2025 – Samsung Electronics Co., Ltd. today announced the global availability of the new Galaxy S25 series. Together with One UI 7, Gemini is officially available at launch in 46 languages^[1], making it easier than ever to perform seamless actions across Samsung and Google apps.

New York 500 Broadway, Galaxy Experience Space

“The Galaxy S25 series is a fundamental shift in how we interact with our phones,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are thrilled to see how our users will enjoy this true AI companion that offers seamless and intuitive solutions in their daily lives.”

Dubai The Bay Festival City Mall, Galaxy Experience Space

On the Galaxy S25 series, AI agents with multimodal capabilities are integrated within the One UI 7^[2] platform to perform complex tasks seamlessly across apps and enable natural user interactions through speech, text, videos and images. Now Brief^[3]  provides tailored suggestions to guide through the day and Now Bar^[3] offers a new hub for ongoing activities. From enhanced productivity with Writing Assist^[4] to limitless creativity unleashed by Drawing Assist^[5] the expanded capabilities of Galaxy AI^[6]  continue to empower users in every aspect of their daily lives.

Interactions with the Galaxy S25 series are also more intuitive. With just a single command, Gemini^[7] can effortlessly find a user’s favourite sports team’s schedule and add it to Samsung Calendar. Additionally, Google’s enhanced Circle to Search^[8] now gives users more helpful information with AI Overviews and one-tap actions.

Vietnam Ho Chi Minh City, Galaxy AI Sai Gon Terminal

The Galaxy S25 series further refines and enhances the core capabilities that define the Galaxy experience. Powering the Galaxy S25 series globally, the Snapdragon^® 8 Elite Mobile Platform for Galaxy fuels on-device processing for more responsive AI experiences. With unique customisations for Galaxy, including ProScaler^[9] and Samsung’s mobile Digital Natural Image engine (mDNIe), the Galaxy S25 series boasts enhanced AI image processing and display power efficiency. The newly introduced 50MP ultrawide camerasensor for the Galaxy S25 Ultra delivers epic shots from every range in exceptional clarity, while professional grade controls like Virtual Aperture and Samsung Log turn any photo or video into the ultimate visual experience.

Indonesia Jakarta Kota Kasablanka, Galaxy Experience Space

The Galaxy S25 series is the industry’s first smartphone lineup to support Content Credentials, based on the open technical standard from the Coalition for Content Provenance and Authenticity (C2PA). Samsung has also joined the C2PA as a member, alongside industry leaders including Adobe, Microsoft, OpenAI, Google, Publicis Groupe and more, all collaborating to establish Content Credentials as the universal standard for digital content provenance. In line with its commitment to responsible mobile AI innovation, Samsung adopted this standard to enhance transparency for content created and edited with generative AI.

Starting February 7, the Galaxy S25 series will be widely available through carriers and retailers and on Samsung.com. Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ come in Navy, Silver Shadow, Icyblue and Mint. More unique colour options are also available exclusively at Samsung.com^[10] including Titanium Pinkgold, Titanium Jetblack and Titanium Jadegreen for Galaxy S25 Ultra as well as Blueblack, Coralred and Pinkgold for Galaxy S25+ and Galaxy S25.

All Galaxy S25 devices will come with six months of Gemini Advanced and 2TB of cloud storage at no extra cost^[11] Gemini Advanced comes with Samsung’s most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as a personal AI research assistant.

Special Offers

• Buy the Galaxy S25 Ultra now and get £50 to £660 off when you trade in^[12]
• Buy the Galaxy S25+ now and get £50 to £540 off when you trade in^[13]
• Buy the Galaxy S25 now and get £50 to £407 off when you trade in^[14]

Mexico City Santa Fe Mall, Galaxy Experience Space

Brazil Sao Paulo, Galaxy S25 launch event

Germany Berlin, Galaxy Experience Space

[1]Supported languages include Arabic, Bengali, Bulgarian, Chinese (Simplified / Traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malayalam, Marathi, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu and Vietnamese. 

[2] The official One UI 7 release will commence with the latest Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.

[3] Samsung account login and network connection required.

[4]Samsung account login is required. Requires a network connection. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[5]Requires a network connection and Samsung account login. Visible watermark is overlaid on the image to indicate that the image output is generated by AI. Accuracy of output not guaranteed.

[6]Samsung Account login is required to use certain Samsung AI features.

[7]Gemini Extensions feature availability varies based on content. Internet connection, Android device, and set up required. Language availability varies. Results for illustrative purposes and may vary. Check responses for accuracy.

[8]Requires network connection. Availability of search functions and its supported apps may vary by country, language and device. Results may vary depending on visual matches.

[9]ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[10]Availability of colours may vary by market and network provider.

[11]Offer ends 31/01/2026. Available on Galaxy S25, S25+ and S25 Ultra. By subscribing, you agree to terms of service for Google One. Only available for ages 18+. Unless cancelled earlier, Google One AI Premium will charge £18.99 p/m after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/samsung-s25-6month-trial

[12]Purchase from Samsung.com by 11.02.25. £50 value based on any smartphone, in any condition. £660 value based on Galaxy S24 Ultra 1TB. Values over £50 vary by model and condition. Purchased phone will be blocked if you don’t send us your Trade In device. T&Cs apply.

[13]Purchase from Samsung.com by 11.02.25. £50 value based on any smartphone, in any condition. £540 value based on Galaxy S24 Ultra 512GB. Values over £50 vary by model and condition. Purchased phone will be blocked if you don’t send us your Trade In device. T&Cs apply.

[14]Purchase from Samsung.com by 11.02.25. £50 value based on any smartphone, in any condition. £407 value based on Galaxy Z Fold5 512GB. Values over £50 vary by model and condition. Purchased phone will be blocked if you don’t send us your Trade In device. T&Cs apply.