Samsung Galaxy S25 Series Sets the Standard of AI Phone as a True AI Companion

Galaxy AI sets the standard for what an AI phone can do, powering a fundamental shift in how you interact with the world

LONDON, U.K. – January 22, 2025 – Samsung Electronics Co., Ltd. today announced the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, setting a new standard as a true AI companion with the most natural and context-aware mobile experiences ever created. Introducing multimodal AI agents, the Galaxy S25 series is the first step in Samsung’s vision to change the way users interact with their phone – and with their world. A first-of-its-kind customised Snapdragon^® 8 Elite Mobile Platform for Galaxy chipset delivers greater on-device processing power for Galaxy AI^[1] and superior camera range and control with Galaxy’s next-gen ProVisual Engine.

“Last year we launched the first AI smartphone. In the UK, we now have nearly 5 million active Galaxy AI users – a number that is only going to grow as AI becomes even more personal, intuitive and accessible. Our Galaxy S25 series is a true AI companion, adapting to you and your needs,” said Annika Bizon, Director of Mobile Experience, Samsung UK & Ireland. “Modern life is busy, so our latest AI features focus on saving you time to do more of what you love. Whether it’s keeping on top of to-do lists, helping to organise family gatherings or setting you up for the day with wellbeing updates and travel reminders, AI becomes a companion that goes at your own pace and helps you juggle life’s demands.”

Our Most Intuitive and Effortless Mobile Interactions Yet 

With One UI 7, the Galaxy S25 series becomes a true AI companion that understands the context of your needs and preferences and provides personalised AI experiences with privacy assured at every turn. It’s the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.

AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Upgrades to Google’s Circle to Search^[2] make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognises phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.

With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.

Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Users can simply ask and intuitively find a specific photo in Gallery or adjust the size of display fonts in Settings.

A quick press and hold of the side button activates Gemini to perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify^[3]. For example, find your favourite sports team’s fixtures for the season and add it to Samsung calendar – with a single command.

These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Galaxy S25 keeps calls organised with Call Transcript^[4] and summary. Writing Assist^[5] features such as summarising content or automatically formatting notes can be enabled where texts can be selected, without needing to switch between applications. Drawing Assist^[6] unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.

Hyper-personalised Experiences with Privacy Secured 

In the era of AI, personalisation goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine^[7] powers personalised AI features by safely analysing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief^[8], which proactively offers suggestions accessible via Now Bar^[8] on the lock screen. All personalised data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.

Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.

Because there is no privacy without holistic security, One UI 7 laid the groundwork for these innovations by introducing an extra, fortified layer of device safety designed for the age of AI and hyperconnectivity. Additional updates include added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.

Galaxy’s Most Powerful Performance Ever 

The Galaxy S25 series is powered by the Snapdragon^® 8 Elite for Galaxy. With unique customisations by Galaxy, this is the most powerful chipset ever on Galaxy S Series, delivering a performance boost of 40% in NPU, 37% in CPU^[9] and 30% in GPU compared to the previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device without compromise, including previously cloud-based AI tasks such as Generative Edit8.

Samsung and Qualcomm Technologies worked together to customise the Snapdragon^® 8 Elite for Galaxy.  The Galaxy S25 series features advanced, efficient AI image processing with ProScaler^[10] to achieve a 40% improvement^[11] in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.

Snapdragon^® 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.

All intense device usage and AI processing run smoothly thanks to changed heat dissipation structure with 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.

Unleashing Truly Pro Creation 

The Galaxy S25 delivers ultra-detailed shots at every range with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. A new 50MP ultrawide camera sensor, a significant upgrade from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy. Ideal for the content creator, customers who pre-order Galaxy S25, S25+ or S25 Ultra from Samung.com can double their storage for the same price^[12] to store even more of their captured content on-device.

10-bit HDR recording is now applied by default, offering four times richer colour expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25^[13]. Based on its powerful processor, Galaxy S25 analyses movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.

Galaxy S25 also introduces a range of tools once limited to specialised software, making advanced editing accessible for all. Now anyone can be a pro at editing photos and videos. Audio Eraser^[14] simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, crowds, music, wind, nature and noise – you can control what to tone town or eliminate entirely.

For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW^[15]. Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise colour grading options for more professional video production.

Portrait Studio^[16] has also been enhanced, allowing users to create personalised avatars with more true-to-life facial expressions. Filters introduces new analogue-style filters, delivering film-like aesthetic for their photos and videos.

Durable Design Embracing a More Circular Approach 

The Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements. Galaxy S25 Ultra refines this essence into the slimmest, lightest and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.

Galaxy S25 Ultra features durable titanium and the new Corning^® Gorilla^® Armor 2, a first-of-its-kind material that is more durable than glass. It combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.^[17]

Every external component of Galaxy S25+ and S25 now includes at least one recycled material^[18], as their metal frame incorporates 20% recycled armour aluminium for the first time^[19].

In addition, while every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery^[20], Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during their manufacturing process. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using the recycled cobalt for the batteries of Galaxy S25.

Combined with seven generations of OS upgrades and seven years of security updates^[21], the Galaxy S25 series ensures a reliable and optimised performance over a longer lifespan.

For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements, ensuring peace of mind for Galaxy users.

All Galaxy S25 devices give customers access to sign up for a 6-month trial of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with our most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as your personal AI research assistant.

UK Availability and Special Offers 

The Galaxy S25 series will be available for pre-order from today (22^nd January) and widely available in operators, retailers and on samsung.com from 7^th February 2025.

Galaxy S25 Ultra will be available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Grey. Galaxy S25 and Galaxy S25+ will be available in Silver Shadow, Navy, Icy blue and Mint.

Pre-order now and choose from three exclusive colours at samsung.com – our Blue Black version covers every edge and every contour creating a unique finish.^[22]

Customers who pre-order Galaxy S25, S25+ or S25 Ultra from Samung.com can double their storage for the same price.12

Starting from today, the new Galaxy Book5 Pro and Galaxy Book5 360 are also available for pre-order, with customers able to claim a 1TB Galaxy Book5Pro for the price of a 512GB model.^[23]

Watch our livestream and get free Galaxy Buds3 worth £159 with code S25LIVE when you pre-order.^[24]

Pricing  

Galaxy S25 Ultra RRP:

• 256GB – £1249
• 512GB – £1349
• 1TB – £1549

Galaxy S25+ RRP:

• 256GB – £999
• 512GB – £1099

Galaxy S25 RRP:

• 128GB – £799
• 256GB – £859
• 512GB – £979

For more information about Galaxy S25 series, please

visit: https://www.samsung.com/uk/smartphones/galaxy-s25-ultra/

Customer Support 

Samsung customer support offers a wide range of help, from providing user manuals, troubleshooting on our FAQs & how to videos, to locating your closest Authorised Service Centre, where for mobile devices we have 546 around Europe.

For mobile devices, you can use our Remote Management service, which allows one of our specially trained experts to remotely view and control your Samsung Galaxy smartphone to directly help you with your device. We also have alternative support options available, including Live Chat and WhatsApp where you can chat to one of our trained agents. Samsung Community is another platform which is self-servicing, allowing you to speak directly with other Samsung customers to talk about your new devices, ask questions and share experiences.

To find the most suitable support option, please visit www.samsung.com/support

 Specification Tables 

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Samsung Account login is required to use certain Samsung AI features.

[2] Requires network connection. Availability of search functions and its supported apps may vary by country, language and device. Results may vary depending on visual matches.

[3] Compatible with select languages only. Google account login required. Requires network connection. Availability of search functions and its supported apps may vary by country, language and device.

[4] Samsung account login is required. Requires network connection.

[5] Samsung account login is required. Requires a network connection. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[6] Requires a network connection and Samsung account login. Visible watermark is overlaid on the image to indicate that the image output is generated by AI. Accuracy of output not guaranteed.

[7] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognises select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.

[8] Samsung account login and network connection required.

[9] AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[10] ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[11] Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.

[12] Operates as a price discount: Pre-order the larger storage variant (512GB) by 06.02.25 and pay the future price of the smaller storage variant (256GB).

[13] Compared with low-light video capture on Galaxy S24 series.

[14] Results may vary per video depending on how sounds present in the video. Samsung account login required. Six types of sound can be detected: voices, music, wind, nature, crowd and noise. Actual sound detection may vary depending on audio source, condition of the video. Accuracy of results not guaranteed.

[15] Expert RAW can be downloaded from the Galaxy Store. The app is available on Galaxy S20 or later models.

[16] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[17] Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra

[18] Every external components of Galaxy S25+ and S25 including Front Screen, Back Glass Assembly, Metal Frame (Case Front), Side Key, Volume Key, and SIM Tray contain at least one recycled material.

[19] The Metal Frame (Case Front) of Galaxy S25+ and S25 contains a minimum of 20% recycled aluminum by weight.

[20] A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

[21] Galaxy S25 series will be supported with seven generations of OS upgrades and seven years of security updates from the global launch date.

[22] Purchase from samsung.com. Exclusive to Samsung.

[23] Purchase from Samsung.com by 06.02.25. Operates as a price discount: Pre-order the larger storage variant (1TB) and pay the future price of the smaller storage variant (512GB).

[24] Purchase from Samsung.com by 27.01.25. Apply code at checkout to redeem. Offer not compatible with any voucher codes starting “PA”. Colour selected at random and could differ from imagery. Items might be delivered separately. While stock last.