Samsung Galaxy S26 Series and Galaxy Buds4 Series Now Available Worldwide

The Galaxy S26 series records double-digit pre-order growth, the Galaxy S26 Ultra chosen by over 70% of customers, alongside the Galaxy Buds4 series with immersive sound

In Europe, the Galaxy S26 Ultra has seen 20% pre-order growth Year on Year

Samsung Electronics Co., Ltd. today announced the global availability of the Galaxy S26 series and the Galaxy Buds4 series. As Samsung’s third generation of AI phones, the Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26 deliver the most intuitive and proactive Galaxy AI^[1] experiences yet, helping users accomplish more with fewer steps.

Following Galaxy Unpacked, the newly launched Galaxy S26 series has generated exceptional early demand, with initial pre-order figures surpassing previous records and marking a double-digit increase. The premium Galaxy S26 Ultra has quickly become the standout model, selected by more than 70% of pre-order customers worldwide.

In Europe, the Galaxy S26 series has surpassed pre-order numbers year-on-year since being announced. The Galaxy S26 Ultra has seen pre-orders increase by 20% year-on-year across Europe, and has also seen 10% increase in share of pre-orders vs. 2025.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device – powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the world’s first mobile phone with a built-in Privacy Display^[2].

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy^[3] — with significant gains^[4] across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge^[5] provide proactive and relevant context-aware suggestions, while Now Brief^[6] surfaces timely reminders for important events. A choice of agents^[7] also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Enhanced Nightography video,^[8] keeps footage vibrant even in low light, and upgraded Super Steady, ^[9] which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,^[10] users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio^[11] empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalized wallpapers.

Galaxy Buds4 series: Superior Hi-Fi Sound with Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date.

The Buds4 series establishes a new iconic blade design with an engraved pinch control^[12] and ultra-sleek ergonomic fit, achieved by analysing hundreds of millions of global ear data points and running over 10,000 simulations^[13] to optimise for all-day wearability and comfort.

Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equaliser and Active Noise Cancellation^[14] produce rich full-spectrum sound true to the original recording. With the integration of several AI agents^[15] and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting March 11, the Galaxy S26 series is available through carriers, retailers and Samsung.com/uk. The Galaxy S26 series features a unified design language across all models, with shared color options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com-exclusive Pink Gold and Silver Shadow.

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Buds4 — with distinct colorways including White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

New Galaxy Club

New Galaxy Club is an exclusive upgrade designed to put the customer first, delivering a future-proof Galaxy experience. For the Galaxy S26 Series, Samsung is offering a guaranteed 50% of your device’s price back when upgrading between months 12-15^[16], Samsung Care+ Accidental Damage Protection^[17] and the choice to spread costs over 24 months with 0% interest with Klarna^[18].

Enhanced Samsung Care+

Customers choosing the new Galaxy S26 series can also select Samsung Care+^[19], Samsung’s official device protection service. Available across 17 European markets, Samsung Care+ offers Samsung customers a range of services, including accidental damage cover with unlimited repairs and, a seamless walk-in service, extended warranty, and theft and loss protection, to ensure total peace of mind for Samsung Galaxy users.

Special Offers

Receive £10-£607 off when you trade-in a selected smartphone on samsung.com/uk^[20].

Received 15% off Galaxy Buds4 Pro or Buds4 when bought together on samsung.com/uk^[21].

In the UK and Ireland, Samsung is also offering a new promotion which allows customers who purchase Buds4 and Buds4Pro from selected retailers, to return their device within 100 days of purchase if they decide the device is not for them^[22].

[1]Samsung account login and network connection required. Galaxy AI features are provided for free. Future releases may include additional advanced features that are offered as part of a paid subscription plan. Different terms may apply for AI features provided by third parties

[2]Requires manual activation in settings to function. Privacy Display feature is not AI-powered

[3]Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[4]AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5] Samsung account login required. Supported apps only. Accuracy of results is not guaranteed

[6] Samsung account login and network connection required

[7]Availability may vary by region/country and language

[8]Results may vary depending on light condition and/or shooting conditions

[9]Super Steady results may vary depending on editing method and/or shooting conditions

[10]Requires network connection and Samsung account login. A visible watermark is overlaid on the saved image to indicate it was generated by Galaxy AI. Accuracy of output not guaranteed

[11]Requires network connection and Samsung account login. Accuracy of output not guaranteed

[12]Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings on the Galaxy Wearable app, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC

[13]Based on global ear data research conducted by Samsung Design Innovation Center

[14]Available on Buds4 Pro

[15]AI features require a compatible Samsung Galaxy phone

[16]Samsung will guarantee 50% of the original price you paid for your phone when you purchase between months 12 and 15 from the date you purchased with New Galaxy Club. Please note your phone must be in good working condition to be accepted. If you purchase with finance, 50% of price will be paid in a combination of settlement of the remaining balance of your loan, and either refunding or crediting you the difference. If you upgrade after month 15, we will only clear the remaining balance of your loan. If you purchased outright, if you upgrade between months 12 and 15 (only) 50% of price will be given by applying it as an upfront discount to the new device as part of the upgrade. If you upgrade after month 15, we will credit you with a fair market value for your device (at Samsung’s reasonable discretion)

[17]Samsung Care+ is brought to you by bolttech Insurance Services (UK) limited, which is authorised and regulated by the Financial Conduct Authority (FRN 832644). Claims are administered by bolttech Device Protection (Ireland) Limited registered in Ireland and underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189). Excess payable. Terms and conditions apply. Subject to eligibility. UK residents aged 18+. Excludes repairs for cosmetic damage

[18]18+ UK only. New Galaxy Club membership can be paid in full with credit or debit card, or through a credit agreement. Credit is subject to status and credit check, and involves entering into a credit agreement. Minimum 10% payment upfront required, followed by 24 fixed monthly payments. Charges may apply if your device is not in good working condition when it is bought back, as set out in the full T&Cs

[19]Samsung Care+ is available within 60 days of device purchase. Excludes cosmetic damage. Theft & Loss cover requires activation of Knox Guard and is limited to two claims per year. Excess payable. Subject to eligibility. UK residents aged 18+ only. Three months’ free cover applies to monthly plans. From month 4, the monthly premium will be charged on or around the same date each month as your cover start date. Samsung Care+ is brought to you by bolttech Insurance Services (UK) Limited, authorised and regulated by the Financial Conduct Authority (FRN 832644) with registered office in 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX, company house number 11187028. The insurance is administered by bolttech Device Protection (Ireland) Limited, with registered office in in Block C 77 Sir John Rogerson Quay Dublin 2 D02 VK60 Dublin 2, Dublin, Ireland, company house number 675680. The policy is underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189) with registered office in Exchequer Court 33 St. Mary Axe London UK EC3A 8AA company house number 01229676

[20]Purchase from Samsung.com and Samsung Experience Stores by 24/03/26. £10 value based on Galaxy Z Flip 5G 256GB in working condition. £607 value based on Galaxy S25 Ultra 5G 512GB. Values over £10 vary by model and condition. Only one trade in device allowed under this promotion. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount

[21]Purchase from Samsung.com or Samsung Experience Stores by 31.03.26. Discount applies automatically at checkout when eligible products are added to the basket. Only one discounted Galaxy Watch, Buds4 or Buds4 Pro and Ring per full-priced product. Discounts can’t be used in combination with any other offer, including trade-in, price drops and voucher codes

[22] Promoter: Samsung Electronics (UK) Limited. Purchase Samsung Galaxy Buds4 or Buds4 Pro from a participating retailer before 30/04/2026 and register for the promotion using link below within 30 days. The product may be returned in good condition to Samsung 45-100 days after purchase (or delivery in the case of pre-orders) and Samsung will pay the purchase price (capped at RRP) by bank transfer. Maximum one claim per individual and two per household / business. For full terms and more information see https://samsungoffers.claims/budsbuyandtry.